MOBILE APP PRESENTATION

FOR A SMARTPHONE APPLICATION

TIRED OF SPENDING YOUR VALUABLE AMOUNT OF TIME IN HOSPITAL ?

FRUSTRATED BY THE HUGE AMOUNT OF HOSPITAL BILL ?

ARE YOU ANNOYED BY GETTING RE-ADMITTED TO HOSPITAL ?

WELL THEN, WE HAVE A SOLUTION

DOWNLOAD ZYWIE APP ON YOUR ANDROID OR IOS AND RELIEVE YOURSELFFROM UNNECESSARY STRESS

CONTENTS

Executive Summary

Situation Analysis

Goal

Strategy

Tactics

Implementation

CURRENT SITUATION OF THE MARKET

Despite the countless hours and expert attention to detail , many businesses are still not receiving the type of adoption they were hoping for

The problem in most of the instances is not the app itself , instead , it is the crucial step so often missed after the app is created, promotion .

Zywie is destined to be an agent change for the promotion in market

Zywie health care is ensuring that ill, elderly, and disabled patients receive high quality, personal, and compassionate care.

Zywie is designed to meet these needs by offering personalized service in theconvenience of a patient's home.

SITUATION ANALYSIS

COMPANY OVERVIEW

At Zywie, our clinically advanced care helps you or your loved one live safely and more independently in the comfort of home after an illness, injury or surgery. Our mission is to help patients maximize their independence through full recovery. We assess each patient’s unique environment, needs and goals, to achieve the results they want.

COMPANY OVERVIEW

Zywie delivers professional medical services and support in the privacy and comfort of our patients' homes.

So it is very necessary to introduce an app that can cater to needs of such people.

MARKET OVERVIEW

COMPETITORS

OPPORTUNITY & THREATS

TARGET CUSTOMERS

For aging and homebound individuals, in-home care facilitates them in remaining as functional and independent as possible, providing a much higher sense of security and dignity.

People who wants to reduce unavoidable readmissions to the hospital, and patients recuperating from illness, injury, or surgical procedures are the customers targeted.

1. The main focus is to create an app that can navigate places similar to other Apps like Google Apps and can also navigate places by searching the doctors and services they offer.

2. It aims to generate 10,000 users in 1 month & around 1,00,000 users in 1 year.

3. It also aims to achieve 25000 users use premium version & 75000 using free version at the end of 1 year.

GOALS

CUSTOMERS

1. Zywie caters patients to receive personal care in the privacy and comfort of their own homes.

2. For aging and homebound individuals, in-home care facilitates them in remaining as functional and independent as possible, providing a much higher sense of security and dignity

COLLABORATORS

1. Local stores & street stalls2. Malls & Shopping Complex3. Various Service Providers4. Transport Providers5. Advertising Agencies6. Social Media & Networking Websites&

Apps

COMPETITORS

Portea ,Human Touch & Helping hands are its main competitors.

They helps users discover and book appointments with healthcare providers that provide home visits for physiotherapy, nursing and lab sample collection.

COMPANY

1. Marketing Section of the Company coordinates with your physician, family, caregivers and community services. Act as a bridge between the patient’s doctor and home and deliver a clear picture of progress and respond to any sudden changes in health.

2.Software Section of the company is focused to build and improve apps to include new & additional features.

POINTS OF PARITY

• Delivered in the comfort of the patient's home • Easier for family and friends to visit • Promotes healing and provides more safety from infections

• More affordable than inpatient care • Tailored to the needs of each individual patient• Reduces re-hospitalizations

POINTS OF DIFFERENCE

• Certified and Experienced Physiotherapists & Physicians for consultation.• Recommended specialty care-partner for leading hospitals.• On-demand Services we Offer.

• Get medicines delivered from the comfort of your home.• Special care to old-age people.• Quick response from Customer Service team.

CUSTOMERS : Digitizing patients’ health records and allowing doctors to view past health records so as to provide more informed and holistic treatment.

COLLABORATORS : Popularizing the healthcare among those who are not familiar with.

COMPANY : Earns money from consumers who buy the premium version.

PRODUCT

PRODUCTS

FREE VERSION

1. Delivered in the comfort of patients home.

2. Promotes Safety & Healing from infections.

3. Reduce re-hospitalizations.

PREMIUM VERSION

1. Specialist Doctors for Post -Surgical Care.

2. All the live updates related to new Features and Discounts will be available only on this.

PRICE

PRICES AND INCENTIVES

Monthly subscription – 2$/ month. Annual subscription – 12$/ annum.

Monthly Subscription is kept 2$, so as to encourage people to use

app and at the same time, try to position it as premium app. Annual subscription is kept 12$, so as to attract customers

that are frequent users.

Our first target will be to increase the consumer base & when the

app has gained popularity, its prices will be slight increased.

PLACE

DISTRIBUTED: GOOGLE PLAY STORE

PROMOTION

SOCIAL NETWORKING WEBSITES

SOCIAL NETWORKING APPS

BLOGS

INCENTIVES

1. Incentives will be given to those customers that will refer their app to their Friends.2 To Loyal customers for their Loyalty.

INFRASTRUCTURE

SOFTWARE DEVELOPMENT TEAM- Team of 10 software engineers will

be responsible for developing and updating App with new features.

MARKETING TEAM -Team of 6 marketing managers will do market , analysing consumer behaviour & its competitors.

OPERATION TEAM - Team of 10 managers should make sure that operation is running efficiently & check if any charges should be made to make it more efficient.

FINANCE TEAM - Team of 4 finance managers should make plan of

How much money has to be invested for different activities of company.

PROCESSES

PROCESSES

1. First of all, Huge Database has to be constructed by going to various

Homes at different places & making business relationship with Doctors,

so that we can give incentive to people to use our App.

2. Then using the database for an efficient Android App which is to be developed by Software Development Team & attractive user

interface has to be developed by designers in our company.

3. Marketing Team will make plans to promote our App through Social Networking Websites & Apps.

4. Operating Team will take care that App gets updated with new features.

SCHEDULE

SCHEDULE

FIRST, 1 year will be spend to collect database & studying market. User Interface & Basic form of App will be developed.

THEN, In next 3 months database, User Interface will be integrated to develop complete App.

THEN, App will be launched in Google Play Store and then next 3 months will be spend in promoting the App among customers.

THEN, Database & Additional new features will be updated regularly

in the App.

RECAP

This presentation is being created by Shilpa.S , ABBS Bangalore , as part of an internship done under guidanceof Prof. Sameer Mathur , IIM Lucknow .

DISCLAIMER