Øget ROI via Apps. Ekstra Bladet Salg Event. Peter Grumsen

Øget ROI via Apps

App Engagement Peter Grumsen

1-til-1 KOMMUNIKATION

PUSH-beskeder

Hvad kan apps?

10x STØRRE RESPONS END E-MAIL

Og hvad med jer?

Tilladelse til PUSH-beskeder?

Virksomheder med mobile apps?

Afsendte PUSH-beskeder?

Danmark og PUSH-beskeder

Tidsbestemte PUSH-

beskeder

Lokationsbestemte PUSH-

beskeder

App Engagement

PUSH-PERMISSION

DOWNLOAD APP

TRACKING APP BRUGERE

PUSH-BESKEDER

SEGMENTEREDE PUSH BESKEDER

Adfærd

Tid

Lokation

Segmenterede PUSH-beskeder?

RED BULL TV

Før udsalg

Marks & Spencer

Light up screens

with a deal

Shoppers redeem credit

with purchase in-store

Deliver rewards directly

to the phone

Dyb segmentering

App Engagement Platform

Do not disturb 10pm-7am

Send me deals and offers

Send me product updates

User preferences

Favorites Purchases

Mobile behaviors

Devices

Data integrations

CRM POS

Location profiles

Location

History

Current

Location

Amelia Smith Age: 30

Sex: F

Messages Apps

Mobile Relationship

• Timely • Relevant • Useful • Delightful

• Preferences • Location • Behavior • Location

history

Her profile Your content

DK vs. UK

Kom nu Danmark!

Peter Grumsen

peter.grumsen@mediacom.dk

+45 5117 0727