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IF YOU START WITH
NOTHINGI TELL YOUANYTHINGCOULD HAPPEN.
GREAT
POSITIONING
POSITIONING
€
“We offer a wide range ofwell-‐designed, functional home furnishing products at prices so
low that as many people as possiblewill be able to afford them.”
GREAT
BRANDING
D
DOES IT ALL
WORK?
POSITIONING WILL GREATLY INCREASE YOUR CHANCES OF
SUCCESSIN THE MARKETPLACE
BRANDINGWILL GREATLYINCREASE YOUR
VALUE
I'm going tolaunch a kick assline of skin care
products.
Want to help brand it?
I know a LOT.I've got no budget.
Oh – I also don't havea product yet.
80%van de huidproblemen worden veroorzaakt of verergerd door verkeerde of verkeerd gebruik van huidverzorgingsproducten. De absolute meerderheid van de vrouwen geeft aan niet goed te weten hoe zij hun huid moeten verzorgen. Er is geen duidelijkheid en er wordt heel veel onzin verkocht. Vaak fraai verpakt.
KENNIS:ik weethoe het
zit
BELOFTE:geen bullshit
advies en producten die
werken
MISSIE:een gezondeen mooie huid
kan!
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Who? When?
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title, url, tekst, images, call to action, meta, anchortext.
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125.000UNIQUE vISITORS / MONTH
› vitamine-a Zuur
› salicylzuur
› parabeneN
MAKE EVERYTHING
PERSONAL
75.000GUINEE PIGS?
500.000 PEOPLE(HALF THE BUDGET)
CHEAT!
“BOOKSTORE MADE IN HAVEN”
“#1 BOOKSTORE IN THE WORLD”
2002 2010
X1
10 years later
X100010 years later
BE
RUTHLESS!
FOR ANYTHINGI TELL YOU
THE OPPOSITEIS PROBABLY ALSO TRUE
WANT TOTOUCHBASE?
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