Alison Clague #UKMW15

BRIDGING GAPS, MAKING CONNECTIONS

UKMW15 Museums on the Web

Bridging the gap

Exploring new ways to engage new audiences

with Leicestershire’s collections

Guest Curators

Curate and publish a series of images

as digital exhibitions that

would be published on social media

platforms

Why social media?

We wanted to be where our

audiences were

High engagement rate

Increase in social media referrals to main sites

Other platforms didn’t perform so well

What happened?

What we learned

Experimentation is key

It’s about engagement not broadcasting

Digital vs Physical

What Next?

More content

Other collections + New platforms

Social Media Strategy

Ideas Generation

Digital Modelling

Battle Vortex

Sole2Soul

Leicestershire Heritage Trails

QUAD developed low-cost solution

Staff engaged thorughout process

3D models posted on Sketchfab

Created virtual museum for Oculus Rift

Digital modelling

Battle Vortex

Gaming techniques to engage visitors at

Bosworth

Testing new wearable tech

Sole2Soul

Storytelling project

Creative writing response to exhibits

Deepen audience

engagement

Leicestershire Heritage Trails

Connecting collections and place

Walking and bus trails

iBeacons

What we learnedIt’s not all about

the tech

We need to work with others but

also develop our own skills

How do we bridge the digital gap?

Needs to be part of oureveryday work

Workforce development

Buy-in needed at all levels

Commit resources

fashionindetail.tumblr.comsymingtoncorsets.tumblr.comhttps://sketchfab.com/lcc

Alison Clague

www.connect-curate.com

alison.clague@leics.gov.uk