Jpo comms induction 14 jan2016

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Communicating for Impact

JPO Workshop 14 January 2016 | #JPOLife

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If we do not communicate about what we do it’s almost like not doing

anything at all.

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United Nations agencies must continue to support mandate-specific strategies, policies, messages and products, using agencies' own brand identities.

““

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#SDGs go local in 2016

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Why communicate online?

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How to communicate for impact

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Practical tips

Set goals, identify your target audience, and manage expectations

Project time lines, key events & int’l

days

Global media &

news trends

Local/regional

news

Budget your resources & available

capacities

Key events in your area of practice (ie:

Int’l days, conferences)

Develop your Communications Strategy

Create a workplan

Plug into the conversation

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Be part of the news cycle

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Use the access we have

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Conferences and Reports aren’t NEWS

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Get active on social media

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Develop relationships

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Be BOLD! Disrupt.

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How to tell your story?

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Storytelling as thought leaders

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Why tweet and blog?

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To tweet or not to tweet?

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To tweet or not to tweet?

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Got a scoop? Get in touch!

Social Media Teamsocialmedia@undp.org

Media & Advocacynewsandmedia@undp.org

Publications, etc.Rodrigo.Domingues@undp.org

Online & Digitalonline.communications@undp.org

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Resources

Communications Toolkit

UNDP External Communications Action PlanCommunications Toolkit

bit.ly/undpbrandUNDP Brand Manual

Logos & graphic resourcesEditorial Style Manual Crisis Communications

Thank you!Leilei.phyu@undp.org

#UNDP50 Resources:Toolkit & Trello

Others:

• UNDP’s approach to social media

• Join commnet • Join Yammer

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Have a whale of a story to tell!