2014 Predictions: What's in the cards for mobile?

2014: A TECH ODYSSEYWhat’s in the cards for mobile?

Loosen up your tie, take a seat and see

what Mutual Mobile Soothsayers predict

will happen in the next 12 months.

I.

MARKETING INKLINGSEvery brand will start differentiating

itself through digital offerings,

especially in the mobile space.

MARKETING INKLINGSUsers will get tired of disjointed

brand experiences and companies

will answer with omnichannel thinking

that lets the user pick up where they

le� off across multiple devices.

II.

MARKETING INKLINGSMore marketing companies will

branch out beyond services and

create physical products through

incubators, accelerators and

crowdfunding.

III.

MARKETING INKLINGSThe mobile initiative planning process

will continue to gain sophistication as

marketers align business priorities and

user needs in the mobile space.

IV.

TECH HUNCHESVisionary processors like Apple’s new M7

chip will empower developers to create

unprecedented wearable tech experiences

thanks to the abundant data, ba�ery

conservation and 24/7 tracking.

V.

TECH HUNCHESGoogle will revamp vocal activation by

opening up voice search capabilities to

developers, creating a new wave of

speech-detecting Android apps.

VI.

search!

TECH HUNCHESWhile developers and marketers try to

make our phones be�er listeners

through ambient intelligence,

consumers grow more concerned

about the privacy issues of passive

listening devices.

VII.

VIII.

TREND OMENSNear-instantaneous fulfillment and

delivery will be expected and

demanded by mobile consumers

making purchases on their

smartphones or tablets.

TREND OMENSFingerprint readers and two-factor

authentication features ease our

woes of data collection and identity

the. In exchange for anticipatory

technology, users will grow less

skeptical of Big Brother.

IX.

TREND OMENSConsumers finally see the utility in mobile wallets and app-ready watches once they start purchasing merchandise by simply tapping their wrist against a sensor.

x.

Which of these prophecies will come to true? The only thing we can say for sure is we can’t wait to see and shape what the future has in store for the mobile space.

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