Buy or-build

The Publishers’ Innovation DilemmaSolving Innovation with Technology:Buy or Build?

Richard SobelDirector, Platform StrategyIAB Innovation DaysMay 17, 2012

Automation

Integration

Scale

Solutions Looking for Problems

FUD

Complexity creates long-term business problems…

… And increases Total Cost of Ownership (TCO).

IT infrastructures that are made up of many, varied

components — many servers, multiple operating

environments and complex data storage schemas—

are harder to change, cost more to maintain and are

less responsive to the needs of the enterprise.

Janice LawrenceSemantic Arts, March 16, 2012

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BUY BUILD

To Buy or Build,That is the question

BUYBUILD

Factors of Decision Making

Goals Keys to Business

DefiningROI

BUILD

Focus On Your Requirements

The Idea Is Just the Beginning

Beware Internal Politics

The Build Is Just The Start of Your Costs“

“Seventy percent of software costs occur after

implementation.

To Build or to Buy IT Applications? Polly S. Traylor Infoworld

What Does This Do To Your Business?

Can You Compete?

187MM Unique UserscomScore March 2012

$5B Display Sales Revenue2011 10K

12% Display Sales Market Share

PWC Entertainment & Media Outlook WW Display Market CY11

Take advantage of experts who know their business because they have multiple customers

The Power of Specialization

20

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In fact, by the age of twenty, the elite performers…

had each totaled ten thousand hours of practice.

Malcolm GladwellOutliers: The Story of Success

Intelligence Requires Volume

Inform DevelopmentRoadmap

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The best bet… is to collect and present the data,

with detailed options and consequences, to business

stakeholders. Then, let them make the decision.Mark LutchenFormer global CIONow head of IT Effectiveness PracticePricewaterhouseCoopers

Automation

Integration

Scale

Questions?

Richard Sobel@sobelsays

@pubmaticwww.pubmatic.com