Something about Foursquare

Case Study on Foursquare

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Foursquare is a LBS social network game that you play with your friendsand get rewards by check in.

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Released on Mar 13,2009. Get a good rank in the Social Networking. It growing to 20 million users in April 2012.

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Check in on Unite State and Europe are the most. More interesting, South Asia people also like to use Foursquare.

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Don’t you think why people check in ?

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People connect online with their offline friends, they love to connect people in any ways.

More than 50% of social network users are connected to brands.People check in because they love the brand or place, not because of advertising.

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NO.1 check in place in TaiwanTaiwan Taoyuan International Airport

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So...You got the point !People check in to show off themselves, and to let their friends where they are.Fashion is never end.

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Check in pubs...

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20% of location-basedusers check in daily

12% Smartphone owneruse LBS apps

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“Difficult for new social networks to succeed.More than 50% does not need to any new social networks. 90% is feel good with whatthey use now.”

How does Foursquare get a number of users?

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- Check in

- Badges- Points

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Users want to be involved with companies, brand, and place. Bring them together can

improve the connection and relationship.

Brand fanConversation

Direct interaction

Co- creation

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Check in to a new place : 5 pointsAdd a new venue : 5 pointsCheck in to a place you’ve been before – 1 pointLocation multiplier for each place you go in a day : 1 point per location

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The point is for user to get new Badges.

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Ok..users have fun while using Foursquare,and what else?Location Based Service, local business can give consumers discount with Foursquare’s special features: check in, mayor, badges.

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Foursquare establishes a ecosystem between “consumer” and “local business”. users can get discount by checking in; business can get more exposure with Foursquare. Win-Win.

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People prefer to share positive brand and place experiences on social media.

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Let’s talk about a user story...

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Foursquare + Starbucks

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Summary People check in cause they want to tell their friends where are they and show off. Foursquare succeed to make users fun and easy for business promote themselves. Besides, Foursquare creates a new way for customers to show their brand loyalty and a deep connection between local business and customers.

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Case 1what’s the factor that Foursquare can reach the first 1 million users in 13 month?

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Case 2and how to persuade your TA to use Foursquare check in, instead of Facebook app?

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Case 3

What’s their plan for monetization ?

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A) check in and get discount

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b) CRM

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C) cooperate with famous brand

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D) a special Badge

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E) charity

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