Unit3 Unit3 Unit3 Unit3

郧阳师专英语系商务英语精读课程组

Text: 　 Fashion • Teaching Aim • 1. Learn something about fashion; • 2. Talk something about the history of

fashion. • Important Points • 1. Comprehend the meaning of the text;

• 2. Get familiar with the key words or

phrases:

fashion 时装• interior 内部的• Longstanding 长期存在的，• fad 　短期的风尚• classify 　分类 identify 　辨认，• compete 　竞争• originate 　起源于• imitate 　模仿，效仿，

• 　　　 celebrity 　名人• mature 　成年的 　• adopt 　 接受，• 　　　 mod 　时髦的• appeal (to) 　吸引• disapprove 不赞同• . 　　　 dye 染料 • artificial 人造的• fabric 　织物，

• 　 affordable 　买的起的• speak of 提及• be concerned with 关心，关注，• hand down 传给• trickle down 缓慢滴淌，缓慢移动

• base… on 以… .. 为根据• in a way 在某种程度上 ,• rather than 胜于• in addition 另外 .

• Difficult Points

• Answer the questions about history of fashion orally;

• There are many new words in the text;

• Translate some difficult sentences of the text into English.

• Teaching Methods• 1. Discussing and summarizing the

main idea about the text;• 2. Memorizing the new words;• 3. Explaining the difficult words or

sentences and making some examples

Procedure

• 1. Warm-up; • 2. Text diving• 3. Language focus; • 4. Sum up and assign homework.• Time 90 minutes

Part One: 15 minutes• ⅠWarming-up • Work with your partner and write do

wn words about clothes.• 1) Part of clothes • collar 衣领 , sleeve 衣袖 , cuff 袖口 , bu

tton 纽扣 , buckle 扣形装饰物 , zip 拉链， fastener 扣件 , lace 花边 , lining ( 衣服等的 ) 衬里 , pocket 口袋 , tie 领带 , bow tie 蝴蝶结领结 . . .

• …

• 2) Color• white, yellow, red, pink, gray, lack,

beige 米色的 , purple, blue, green, brown, light, dark…

• 3) Size• small(S), medium(M), large(L), extra l

arge(XL), slender 修长的 , thin, long, short, tight, loose/ slack 宽松的 , baggy肥大的

• 4) Kinds of clothes• polo-neck 高圆领的 , round-neck 圆领的 ,

V-neck 　 V 字领的 , • collarless 无领的 , checked 格子花的 , str

ipy 有条纹的 , • bikini 比基尼 , brocade 提花的 , backless

露背的 , • suit 西装 , waistcoat 马甲，背心 , vest 背

心 , • shirt 衬衫 , blouse 女式衬衫 , T-shirt Ｔ恤衫 ,

• pullover 套头毛衣 , sweater 厚运动衫，

毛衣 , cardigan 羊毛开衫 , • coat 外套 , jumper 无袖连衣裙，套衫 , jac

ket 夹克 ,

• dress 女服 , gown 长连衣裙，长服 , robe 长袍 ,• nightdress 睡袍 , pajamas/ pyjamas 睡衣裤 ,

bathrobe 浴衣 , • jersey 紧身运动衫 , anorak 带风帽的外衣 , ov

ercoat 大衣 ,• raincoat 雨衣 , overall 工作服 , tights 紧身衣裤 ,

• skirt 裙子 , kilt 苏格兰褶叠短裙 , mini-skirt 超

短裙 , • jeans 牛仔裤 , trousers, slack 长裤， pants

短内裤 , • shorts 短裤 , cloak 斗篷 , shawl 披肩，围巾 , • bonnet 女式圆帽 , hat 帽子 , cap 便帽 , • scarf 围巾 , headscarf 头巾 , tie 领带 ,• bow tie 蝴蝶结领结 , veil 面纱 , braces 腰带，

背带 , • collar 衣领 , stocking 长袜 , sock 短袜

• . 5) Material

• silk 丝绸 , cotton 棉 , nylon 尼龙 , polyester 聚酯纤维 , 涤纶 ethylene 涤纶 , orlon奥纶 , woolen 羊毛的 , cashmere 羊绒 , 　 leather/ imitation/artificial leather 人造革 , rubber, fur, worsted 毛料 , chemical fiber化纤 , man － made fiber 人造纤维

•

• 6) Design style

• Classic 古典的 , modern, trendy 现代的 , fashionable 时髦的 , sporty 轻便的 , dressy 讲究的 , graceful 优美的 , elegant 优雅的 , flowery 华丽的 , simple, plain 朴素的 , decorative 装饰性的 , traditional 传统的 , peculiar, special 奇特的 , feminine 女式的 , masculine 男式的 , sophisticated 成熟的 , casual 休闲的，随便的 , chic, romantic, cute 可爱的 , cool 酷 , urban 都市性的 , horrible, beautiful, smart, tailored 剪裁讲究的

• 7) Verbs concerned clothes• put on, wear, dress, undress, fasten, chan

ge, unfasten, take off, pull off, • loosen.

• 2) Brainstorming: Work with your partner and write down words about clothes.

none

Collar, sleeve, cuff, button, zip fastener, lace, lining, pocket, tie, bow tie……

color, size, material, fabric, style, price, brand, pattern, design, cloth…..

skirt, blouse, jacket, shirt, swear shirt, coat, overcoat, sweater, pullover, trousers, pants, shorts, suit, underwear

verb put on, wear, dress, undress, fasten, change, unfasten, take off…..

• 3) Topic presenting: ask students the following questions:

• ①Is fashion your first consideration in choosing clothes?

• ②What is today’s hottest fashion for young boys and girls?

• ③What style of clothing best expresses your personality?

• ④Which celebrity style do you most identify with?

• ⑤Could you give some examples to show the influence of fashion on Chinese youngsters?

• 4) Pair work: ask each student to find his or her partner, and discuss the above questions in pair or in group.

• 5) Speaking: ask students to form general idea on basis of the discussion, five minutes later, ask some pairs to make conversations on the topic.

• 6) Summarizing: the teacher are required to make a summary for students’ performance, and then present a summary for this topic.

Part Two: 10minutes• Structure of Reading I• Part I (Paragraph 1)• Introduction: What is fashion? • Part II (Paragraph 2-3) • The appearance of fashion• Fashion doesn’t mean the same thing as

clothing.• True fashion appears in the Middle Ages.• Part III (Paragraph 4-6)• Why do people follow fashion?• The first reason is to copy the style of a person

or group with whom they identify.• The second reason is that fashion provides a

nonverbal communication way for people to express their identity and values.

• The third reason is to make them more attractive.

Part IV (Paragraph 7-8)

• The development of fashion• A clothing style may become

fashionable over time with many different groups.

• The Industry Revolution caused rapid changes in the development of fashion.

Part Three: 30 minutes

• 1. fashion: n.• 1) a popular style of clothes, hair, etc. at a particular ti

me or place ( 衣服，发式等的 ) 流行款式，• 时兴样式• e.g. Some style never go out of fashion. 一些款式是永

远不会过时的。• Jeans are still in fashion. 牛仔裤依然很流行。

• [ 相关搭配 ] fashion design 时装设计 fashion magazines 时装杂志

• fashion show 时装表演 the world of fashion 时装界

• out of fashion 不流行 in fashion 流行• [ 相关词 ] fashionable adj. 时尚的；时髦的• e.g. a fashion woman 时尚的女人

• 2. speak of: to mention 谈到；提及• e.g. He didn’t speak of his father all evening. 他

整个晚上都未提及父亲。• Did the teacher speak of me? 老师提到我了吗？

• 3. interior: • n.1) the inside part of something 内部；里面• e.g. It cost a lot of money to decorate the interior

of the house.• 房屋的内部装饰花去许多钱。• the interior of a building 建筑物内部• • adj. <only before noun> connected with the inside

part of something 内部的；里面的• e.g. She specialized in interior design. 她专门从事

室内设计。

• 4. hand down: (usually passive voice) hand sth. down to sb., to give or leave sth. to sb. who is younger than you. 把某物传下去；传给后代

• e.g. These skills were handed down to his son. 这些技术传给了他的儿子。

• This custom has been handed down since the 18th century.

• 这风俗从 18 世纪流传下来。

• 5. fad: n. a style, activity or interest which is very popular for a short period of time 一时的流行；一时的风尚

• e.g. the latest fad 最新的时尚• A fashion that comes and goes qui

ckly is called a fad.• 昙花一现的风尚就是一时的流行。

• 6. compete: v.• 1) ~ (with/against sb) (for sth) 和…竞争

• e.g. Several companies are competing for the contract. 好几个公司在竞争合同。

• We can’t compete with them on price. 我们无法与他们在价格上竞争。

• 7. imitate: v.• 1) to copy sb./sth. 模仿；仿效• e.g. Arts imitates nature. 艺术是对大自然的模仿。

• 2) to copy a way a person speaks or behaves, in order to amuse people 模仿（某人讲话，举止）；作滑稽模仿

• Synonym: mimic• e.g.you should imitate her way of doi

ng things• [ 相关词 ] imitation n. 模仿；仿效；赝品

• 8. trickle: v. to flow ,or to make sth flow slowly in a thin stream (使 )滴；淌；小股流淌

• e.g. The engine was trickling oil. 引擎漏油。

• [ 相关搭配 ] trickle down 滴下；细流• e.g. Tears were trickling down her ch

eeks. 眼泪顺着她的面颊流了下来。• Rain trickled down the windows. 雨水从窗户上流淌下来。

• 9. celebrity: n. a famous person• e.g. to interview celebrities on television• 10. identify: n.• 1) who/what sb./sth. is 身份；本身；本体• e.g. Their identities kept secret. 他们的身份保密。

• 2) he characteristics, feelings or beliefs that distinguish people from others 特征；特有的感觉和信仰

• e.g. a sense of national/cultural/person/group identity 民族 /文化 / 个人 /群体的认同感

• 11. mature: adj• 1) 明白事理；成熟；像成人似的• e.g. His very mature for his age. 他年纪不大却很成熟。

• 2) (of a person, a tree, a bird or animal) fully grown and developed ( 人，树木，鸟或动物 ) 成熟的；发育完全的

• e.g. This is the most mature of his plays. 这是他最成熟的一部剧作。

• <opp> immature adj. 幼稚的；不够成熟的

• 12. appeal: v• 1) ~ (to sb./sth.) (against sth.) 上诉；申诉• e.g. He appealed against the five-year sen

tence he had been given. • 他对被判五年徒刑提出上诉。• 2) ~ (to sb.) to attract or interest sb. 有吸引力；有感染力；引起兴趣

• e.g. The design has to appeal to all ages and social groups.

• 设计得要雅俗共赏；老幼皆宜。– ~ (to sb.) (for sth.) to make a serious and urgent

request 呼吁；恳求• e.g. He appealed to me for help. 他向我求援。

• 13. adopt:• 1) vt. To begin to have (a quality or a

ppearance) 采取• e.g. to adopt a conciliatory attitude/a

tough approach to the terrorists• 2) vt. To take and use as one’s own 采纳，采用

• e.g. We adopted their production methods

• 3) vi / vt. to take into one’s family forever and to take on the full responsibilities in law of parent 收养，过继

• [ 相关词 ]• adoption n. the act of adopting 收养；采取

• e.g. If you can’t have children of your own, why not consider adoption.

• adoptive adj. having adopted a child 收养的

• e.g. her adoptive parents

• 14. mod: adj. up-to-date and smart 时髦的

• 15. fitness: n.. the state of being physical healthy and strong 健壮；健康

• e.g. physical fitness 体质• a fitness instructor 健美教练• 16. function as sb./sth.: 起…得作用；具有…功能

• e.g. The sofa also function as a bed. 这沙发还可以当床。

• 17. disapprove:• 1) vi. (of) to have a bad opinion (of sth.) for

moral reasons 不赞成，不同意• e.g. I disapprove of his taking the job as a b

artender.• 2)vt. to refuse to officially agree to 不准许；

不认可• e.g. Congress disapproved the legislation. 国会不同意这个法规。

• [ 相关词 ] Disapproval: n. the state of disapproving. 不赞成；反对；责难

• e.g. She gave up her job, greatly to my disapproval. 我很反对她放弃自己的工作。

• 18. dye:• 1) n. 染料；染色• 2) v. to change the colour of sth. 给…染色；染

• e.g. She dyed her hair blonde. 她把头发染成了金黄色。

• 19. artificial:• 1) adj. man-made; not natural 人造的；人工的；假的

• e.g. This drink contains no artificial flavoring or coloring.

• 这种饮料含有自然的香料和着色剂。• 2) adj. lacking true feelings; insincere 虚假

的，矫揉造作的• e.g. She welcomed with an artificial smile

• 20. affordable: adj. being able to buy• e.g. rents affordable to students• [ 相关词 ]• afford• 1） vt. to be able to buy or pay for 买得起• e.g. Thanks to the success of the business,

we can afford a holiday this year.• 2） vt. to be able to spend, give, do, etc, wi

thout serious loss or damage 承担的起• e.g. We can’t afford to lose such an impor

tant chance.• 3) vt. to provide; give 提供；给予• e.g. The window affords a magnificent view

of the whole city.

ⅡReviewing by asking some questions.

• 1). What is fashion in its broadest sense?

• The key comes from Paragraph 1: • Fashion, in its broadest sense, is a

particular style that is popular for a few months or years.

• 2). What is fashion in its commonest sense?

• The key comes from Paragraph 1:• In its commonest sense, fashion refers

to a style of clothing that is worn at a given time but is expected to change.

• 3). What kind of clothes did people wear before the late Middle Ages?

• The key comes from Paragraph 2:• Before the late Middle Ages,

people wore clothes that reflected the long-standing customs of their communities, and clothing styles changed extremely slowly.

• 4). What does "fad" mean according to the text?

• The key comes from Paragraph 2: • A fashion that quickly comes and goes

is called a fad.

• 5). When did true fashions begin to appear in northern Europe and Italy?

• The key comes from Paragraph 3:• True fashions began to appear in north

ern Europe and Italy when a system of social classes developed in the late Middle Ages.

• 6). Why did many young people reject mature styles of clothing in the 1960's?

• The key comes from Paragraph 5:

• The young people rejected adult values by rejecting mature styles of clothing.

• 7). Why did people begin to wear exercise and athletic clothing more often in the 1980's?

• The key comes from Paragraph 6:

• When physical fitness became a popular standard of good looks in the 1980's, people began to wear exercise and athletic clothing more often.

• 8). What is the effect of the Industrial Revolution on fashion?

• The key comes from Paragraph 8:

• The Industrial Revolution caused rapid changes in the development of fashion and it caused people throughout the world to dress more and more alike.

• 9). What is adults ' attitude towards youngsters' adoption of youth style that included miniskirts and mod jackets?

• The key comes from Paragraph 5:

• At first, many adults disapproved of them. Eventually, adults began copying them.

• 10). What made fashions affordable for many more people?5. Read the rest 3 paragraphs together to review.

• The key comes from Paragraph 8:

• The invention of mechanical looms, chemical dyes, artificial fabrics, and methods of mass production made fashions affordable to many more people.

Part Four: 5 minutes

• 1. Sum up the general meaning about the text and review the new words on Page 69--71 by reading;

• 2. Order homework: • 1) Read the new words correctly

and read the text repeatedly;• 3) Do the exercises