URJ Social Media Boot Camp: Staffing your Social Media Strategy

Staffing Your Social Media Strategy

Presented by Lisa Colton, Founder & President

Darim OnlineLisa@darimonline.org

434.977.1170

SOCIAL MEDIA BOOT CAMP

http://urj.org/bootcamp

Facebook.com/ReformJudaism

Twitter.com/URJ

http://on.fb.me/urjbootcamp

URJ SOCIAL MEDIA BOOT CAMP

FACEBOOK GROUP

Share knowledge, ask questions, get help, test out

a group.

Staffing Your Social Media Strategy

• 3 timelines:– Now, adding capacity, the future

• What do staff DO?• How much time?• What skills do we need?• How to hire?

From Mission to Tactics

Making Do With What You Have Now

• Do you have an ‘accidental techie’ now?

• How can you engage all who are eager?

• What skills do you need?• How will the person be

trained?• How will you measure their

effectiveness?• What work patterns may need

to change?

Adding Capacity• Are you hiring a new person,

or making more space for a current employee?

• How can you bring in skills with EVERY new hire?

• How do you need to adjust job descriptions?

• How can you protect time for social media engagement?

• How will you highlight successes to show the value of added capacity?

Planning for the Future

• How will job titles and descriptions change (“Program Director” to “Director of Community Engagement”)?

Examples of job titles from Congregation Emanu-El in San Francisco, CA

Planning for the Future

• While responsibility for “Communications” may need a central coordinator, how centralized or decentralized will “engagement” and “community building” be?

• Where does social media fall on this spectrum?

• How will all staff – from clergy to administrative assistants – use social media tomorrow?

What Do They Do?

How Much Time?

Minimum 1 hr/day, all the way up to a full time job, based on scope and need.

Attributes to Seek

Hiring• Write social media competency

into EVERY job description.• Ask for online assets in the

application – personal or professional -- to get a sense of their work online.

• Give the person assignments. “How would you respond to this kind of comment…?” “We’re trying to accomplish X, how would you approach it?” “Our senior Rabbi is resistant because… how would you handle this?”

John Fitch’s Steam Engine

John Fitch’s Steam Engine

Working as a Coordinated Team to Achieve Mission &

Goals