1. - -

2. Contents . 1. 2. 3. . 1. 2. SNS 3. 4. / . 1.SNS 2. 3. . PC - , , - - ( , , , ) - (( , , , , ) - ( , , ) 4. .

-13

• • • 14 6900 ( 2 4 )4 2600 ( 4 200 )

• 46%

• • • 2009 3 17 46%

• 2010 1 28%

• • • 1 -3.4%, 3 -15.6%, 4 -28.2% .

• 100%

• • • 2009 4 : 870 . 100% . ( 42,445,000 )

1 5. . / , , , - - - - - - - Source: /SERI/2010.02.03 3R (Rear-time) (Reach) - (Reality) PC ( ) + + 6. . IT10 PC Internet Mobile 1990 2000 2010 : 7. . 2.0 , / 8. .

CEO

: /SERI 9. . 1.- : DMC MDIA, , 2010.04, 10. . 1.- / / : DMC MDIA, , 2010.04, 11. . 1. - App : DMC MDIA, , 2010.04, 12. . , 19 - , , -17 5 14 19 281 - 11 112 - 30%~40% , , me2DAY, (Twitter) 2006 (Dorsy) PC 140 SNS . , , ~ ( ) . 2. SNS(Social Network Service) : 2010.06.17 13. 2. SNS . Kogi - LA LA Korean BBQ. Kogi ! - , -kogibbq Following Twitter User 7,000 - SNS -Twitter @kogibbqFollowing , Kogibbq ( Kogi LA ) 14. . 1. ( Taco) 2. ( ) 3. Twitter Social Media . ->Twitter Social Media ( Restaurant 2.0 ) 2.SNS - , , - 1 (2 ) - -2 -kogi -Kogi Kogi 15. 3. . :BP (2009/12) 50.6% , 20.4% 1% 16. . - ( ), ( ) - 3. Pizza Hut - 2 100,000 - , - - - 17. . 3. - - - - - , , 18. . 3. VIPS - , - - - - , , 19. . 3. ASHLEY - - - - - , , 20. . 4./ EveryScape EATS! - - , - - , , 21. . 4./ - ( ) - 2,800 - - , , 22. . 4./ iCoupon( ) - - , -12 Top Free 1 - , 23. . 1. SNS ( / ) , / -> -> / -> 24. . SNS 1. ! - . 2. ! - . 3. , ,3 ! - . 4. ! - 5. , ! - . : http://blog.naver.com/2010wis?Redirect=Log&logNo=70086301527 1-1 25. . 2. 26. . 2-1 (Wow app) 10 1. One Killer Feature , 2. Utilize core functions .3. No Proximity Limitation ' ' .4. Intuitive Design 5.Social Viral Power , : http://blog.naver.com/bijoux822/120105328104, http://www.sourcebits.com/ 27. . (Wow app) 10 6. Social Tools to Capture Your App , 7. Sustainable Engagement , 8.Works Cross-Platform , , . 9.App store and category selection 10.EpisodicLaunch Plan (distribute) , 2-2 : http://blog.naver.com/bijoux822/120105328104, http://www.sourcebits.com/ 28. Thank you