窮富翁 on Social EntrepreneurshipReflections on the RTHK TV program and looking ahead

Sharing session with Erwin Huang, 26th Sept 09, at CUHK Social Entrepreneurship project

Social Entrepreneur for various projects, CEO, TSL jewellery

Agenda

Lessons from 窮富翁 Project

Social Enterprise/Entrepreneurship values

SCHSA experiencesocial enterprise for the year 2009 at Global Econ Summit

Cross Branding experience with Mobilelink

Q & A

Lessons from 窮富翁Project

The Circle of Despair1. Not enough sleep

2. Physical work

3. Not enough paid

• Observations• Where is Hope?• How to deliver Hope?• Love generates Hope

• 窮富翁大作戰 Project• Project objective

• Increasing awareness

• Who is your customer?

• Normal channel• Newspaper/magazine

• Preview Event

• Social Network• Facebook Groups

• Youtube

• Blogger Community

• Uwants, HKGolden, BabyKingdom

• Demo

Reaching out: thru Social Networking

Go sleep 5 nites? 窮富翁 Series 2?

Projects that you can joinSoco Angels for kids

CSS Social Mentorship

Food Bank (work w Church)

Care more for one more person

Where do I sign up?

The Butter Knife Tech Background

Scalability

Network

My weaknessToo many positions

Physically not very strong

My Strength

New Project Proposition

Cross Gen Poverty

Digital Divide vs Digital Inclusion, a Digital Bridge

窮富翁 IT ProjectA Opportunity

A Pilot

Sustainability

Social Entrepreneurship discussion

A Enterprise with Social Mission

A Social Entity that runs like a Enterprise

Enterprise or Entrepreneurship?What is Entrepreneurship?

Creativity and Risk taking

A workable and sustainable business model

Sustainability, and Scalability

Focus on creating Customer Value

SCHSA

The product (Service)

The ValueTo the customers

To the sponsors

To the Society

To the Gov

The Business Model

Moving ahead

Served the “most needed” market

Market leader, yet market getting smaller?

The Entrepreneurial thinkingSilver Market

New Market = New Needs = New Opportunity

Mobilelink

New value propositions

Top Service proposition

Top IT technology

New marketing channelspurchaser

Pushing the boundarySCHSA?

Safety

Service

Home Safety

HKCSL?

Mobile

Top Service

Shops

– Reliable

– Good Quality

– New Technology

• 1+1=∞

Branding Exercise tools

• Who is your target customer?

• What do they think you are?– Vs what do you want them to think?

• What Value do you offer them?

• What is the difference vs others?– differentiation

• How do you communicate those Values to them?

e.g. SCHSA

• The Cycle of Despair vs The Cycle of Hope– Walking together

• Social Entrepreneurship/Enterprise– Running a social entity professionally

• Personal Experience:– The Butter Knife

• The Talent Story

Summary

Q and A

• Why did u have so many T-shirt to change?

• Why 5 days? Why not 5 years

• Why not let the poor people be a CEO ?

• View on minimum wage

• Your staff’s view on this

• Why did u ask to change job?