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Listen to the full interview at www.33voices.com/bill-schley/audio Bill Schley is Co-Founder of BrandTeamSix, a brand development firm in Connecticut whose clients range from global corporations to promising start-ups. He is author of Why Johnny Can't Brand (Penguin Hardcover)which won a Best Marketing Book Award from Strategy+Business magazine; and The Micro-Script Rules: It's not what people hear, it's what they repeat. His most recent book is The UnStoppables: Tapping Your Entrepreneurial Power. He is a frequent industry speaker and radio guest. He was a founder and Chief Brand Officer at two successful start-ups in the 90's that became industry dominant brands before sale to a public company. He began as a writer at Ted Bates, the legendary New York Ad Agency where he won the National Effie Award for sales-effective advertising. He later took time out to write a screenplay for 20th Century Fox.
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@33voices
intelligent insights to advance your business and life
The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
Bill SchleyCo-Founder of BrandTeamSix, a brand development firm in Connecticut whose clients range from global corpora-tions to promising start-ups.
@BillSchley
Stream interview Watch videoWatch videoNo.1
You don’t have to be a rare or wicked smart person to be an entrepreneur,you just have to be ALL OF YOU.
Stream interview Watch videoWatch videoNo.2
Emotional intelligence is the essence of entrepreneurship.
manage it and your fears turn into superpowers.
Stream interview Watch videoWatch videoNo.3
Daring pays dividends.
take bold steps but be masterful at managing risk.
Stream interview Watch videoWatch videoNo.4
Remember that your team is your most powerful multiplier.
people want to be a valued member of a winning team on an inspired mission.
Stream interview Watch videoWatch videoNo.5
Great entrepreneurs prefer to live inside the question,and are open to answers from anyone, anywhere.
Are you comfortable with not knowing?
Stream interview Watch videoWatch videoNo.6
As your venture expands,beware of the middle manager disease.Bureaucracy lurks when there’s a misalignment in values.
Stream interview Watch videoWatch videoNo.7
When your work environment is progressive, inclusive and daring,
you’ll ignite the untapped passions of your most valuable team members.
Stream interview Watch videoWatch videoNo.7
When your work environment is progressive, inclusive and daring,
you’ll ignite the untapped passions of your most valuable team members.
33voicesBill Schley - Creating An Innovative Environment
Stream interview Watch videoWatch videoNo.8
Early on, think about your unique difference
and not your brand. Answer these three questions:
Stream interview Watch videoWatch videoNo.8
Early on, think about your unique difference
and not your brand. Answer these three questions:
What do you do?
Stream interview Watch videoWatch videoNo.8
Early on, think about your unique difference
and not your brand. Answer these three questions:
Why do your customers need it?
Stream interview Watch videoWatch videoNo.8
Early on, think about your unique difference
and not your brand. Answer these three questions:
What makes it unique?
Stream interview Watch videoWatch videoNo.9
If your values don’t fit on the back of a business card,
rethink them.opt for simplicity and elegance.
Stream interview Watch videoWatch videoNo.10
It’s wise to remember a very small number
of very important things. Here are the unstoppable six:
Stream interview Watch videoWatch videoNo.10
It’s wise to remember a very small number
of very important things. Here are the unstoppable six:
Be clear on your unique difference.
Stream interview Watch videoWatch videoNo.10
It’s wise to remember a very small number
of very important things. Here are the unstoppable six:
Who’s on your team.
Stream interview Watch videoWatch videoNo.10
It’s wise to remember a very small number
of very important things. Here are the unstoppable six:
How will you succeed with your customers?
Stream interview Watch videoWatch videoNo.10
It’s wise to remember a very small number
of very important things. Here are the unstoppable six:
How will you make yourself famous? – your marketing and sales strategy
Stream interview Watch videoWatch videoNo.10
It’s wise to remember a very small number
of very important things. Here are the unstoppable six:
How will you create revenue? – in the beginning, just break-even.
Stream interview Watch videoWatch videoNo.10
It’s wise to remember a very small number
of very important things. Here are the unstoppable six:
Start with a MVP (minimum viable product).
Really reflect...
Have you learned to master your emotions?
Really reflect...
