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200708 전략이란 무엇인가

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Page 1: 200708 전략이란 무엇인가
Page 2: 200708 전략이란 무엇인가

”Strategy is … the direction and scope of an organization over the long-term: …through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations”

[Exploring Corporate Strategy] by Gerry Johnson & Kevan Scholes

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Direction

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Market / scope

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Resource

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Environment

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Level of strategy

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- How Strategy is Managed -

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Strategic analysis

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