Agile approach in online agencies

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My presentation from Webexpo Prague 2012 on agile management in online agences. People often talk about agile programming or the agile approach. But I haven’t heard about many online agencies that actually implemented it. Well I didn’t think it was possible either. But my visit to Silicon Valley changed my mind. My colleague and me were invited to visit a well-known interaction design agency ZURB. For many hours, we talked with the ZURBians about how they approach the projects. They divide employees into little agile teams. Every team member is with the project from the very beginning until the handover. Also, we have visited companies like Citrix where they built an agile team of 90 designers in just three years. Agile approach rules the world and for a reason. After we came back from the valley we divided the company into teams with three members and canceled account management. Suddenly all the problems with communication between clients and developers disappeared. Employees are much happier because they get to do different types of work thoroughout the project. Projects are on time. It’s much easier for the team to organize itself. Team members can work on-site or in café.

Text of Agile approach in online agencies

  • 1. Michal Blaej @michalblazejwww.lbstudio.sk
  • 2. Who is an accountmanager ?
  • 3. Intern hajzel,ktor ud pushuje. An asshole, that hustles the team.
  • 4. RESOURCEMANAGEMENT An asshole, that hustles the team.
  • 5. RESOURCE MANAGEMENThandles resources, production capacity, task assigment, project timeline
  • 6. Riei kakanice sklientom, km sa rozmysl. Resolves issues with client until he makes up his mind.
  • 7. CLIENTCOMMUNICATION Resolves issues with client until he makes up his mind
  • 8. CLIENTCOMMUNICATION task denition, phone calls,instant email replies, being pretty
  • 9. FINANCEprice quote, keeping the budget
  • 10. ACCOUNTI MANAGERS
  • 11. DEADLINES NOT MET
  • 12. DEADLINES NOT METCLIENT EXPECTATIONS NOT MET
  • 13. DEADLINES NOT METCLIENT EXPECTATIONS NOT METDEMOTIVATED TEAM
  • 14. Who isresponsible ?
  • 15. DEADLINES NOT MET resource management
  • 16. CLIENT EXPECTATIONS NOT METdepts: the creatives & the craftsmen
  • 17. DEMOTIVATED TEAMteam not in contact w/ the client
  • 18. Is therea solution ?
  • 19. 4 hrsy to SFO meet ZURB learn
  • 20. designer coder analyst
  • 21. Photoshop Photoshop Photoshop HTML, CSS, JS HTML, CSS, JS HTML, CSS, JS HE, ER HE, ER HE, ER
  • 22. WEEKLY PLAN
  • 23. DAILY STAND UP
  • 24. ONLINE TOOLS
  • 25. project
  • 26. So...what ?
  • 27. THE WINS clients get what they wantself-managed team is less hustled diverse tasks are more fun and
  • 28. THE WINS clients get what they wantself-managed team is less hustled diverse tasks is more fun and youll craft GREAT PRODUCTS
  • 29. How toget there ?
  • 30. THE TEAM
  • 31. THE TEAMis a problem
  • 32. THE TEAM...create it!
  • 33. THE TEAM soft skills self-management well roundedbudget manager / bizdev / sales
  • 34. Does it work ?
  • 35. production - design - strategy - technology
  • 36. AND OTHERS ZURB Metalab Clearleft ... Google Citrix
  • 37. Easyas pie.