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Future of Advertising ... & Agencies by Köksal Abdurrahmanoğlu a digitally enhanced individual Featuring New Ag e ncy Model

Future of Advertising & New Generation Agencies

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Discussing the End of Advertising and Transformation of Agencies: + The Future of Advertising (already here!) + New Generation Marketing and Advertising + The Evolution of Media, Consumer, Advertising & Agencies + Featuring New Agency Model ...

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Page 1: Future of Advertising & New Generation Agencies

Future of Advertising...

& Agencies

by

Köksal Abdurrahmanoğlua digitally enhanced individual

Featur

ing

New A

gency

Model

Page 2: Future of Advertising & New Generation Agencies

Future of Advertising...

& Agencies

WTF !?!

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Let's see how we find out about new products or services...

Watch Where Advertising

Headed

click

Page 4: Future of Advertising & New Generation Agencies

NEWS FLASH!End of Advertising as we know it

is here!Advertising will change more in 5 years than previous 50

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Ooops!

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Here lies the Advertising Agency

It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away

from its heritage of thirty second spots. It died Stubborn and

Alone.

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Watch Bob Garfield’s The Chaos Scenario

click

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So...What is the Future of Advertising?

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Not the Advertising we knew!

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Not yet!

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Future of Advertising is...

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Marketing

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Marketing

A new kind of

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Media…

With a new kind of

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MediaEvolution of

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reaching 50 million audience

Radio38 yrs

TV13 yrs

Internet4 yrs

iPod3 yrs

Facebook

2 yrs

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6 degrees of seperation...

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ok

is now 3 degrees!

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Brands beware!

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Looks more meaningful this way!

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ConsumerEvolution of

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Consumer Before...

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Now!

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PINNACLE ofMARKETINGis...

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Notany-more

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Create brand fans!

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Make their lives

BETTER!

by doing things

WITH & FORPEOPLE

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engagingconnectingdelivering contentinteractingRO Involvementintimate gesturesrevealing

interruptingdirectingshoutingreacting

RO Investmentbig promises

explaining

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Marketing is…

New way of

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supportiveplayfulcustomizableinformativehonestengaging

personalcollaborativegenerousexperimentalhelpfuladventurous

Marketing is…

New way of

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Advertising

Evolution of

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Watch BG’s Whopper Freakout

click

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Watch Nike+ Winter

Campaign

click

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Watch Nike+ Plus I

Run

click

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Watch Nook Product Launch

click

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brand identity marketing plan retail materials online & print advertising

R/GA created the logo, the iconography and color palette on the device's interface. The agency is also responsible for nook.com, all in-store materials and print ads.

R/GA creates...One New Generation

AgencyFor One New Brand

click

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AgenciesEvolution of

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Career Evolution in Ex-Agencies

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Tradi-tional /Crea-tive Agency

StrategyCreative}Inhouse

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Tradi-tional /Crea-tive Agency

ProductionMedia

Content

Strategy

PR

Event

Analysis

Creative}Inhouse}Outsource

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Digi-tal Age-ncy

ProductionStrategy

AnalysisCreative}Inhouse

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Digi-tal Age-ncy

Production

MediaContent

Strategy

PREvent

AnalysisCreative}Inhouse}Outsource

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New Gen-erat-ion Age-ncy..DN

A

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Technology

Strategy

Creativity

New Gen-erat-ion Age-ncy..DN

A

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Multi Task-ing

Multi Tale-nted

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Multi Task-ing

Multi Tale-nted

Multi Disci-plin-ary

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Multi Task-ing

Multi Tale-nted

Multi Disci-plin-ary

Effec-tive

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Multi Task-ing

Multi Tale-nted

Multi Disci-plin-ary

Effec-tive

Attra-ctive

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Multi Task-ing

Multi Tale-nted

Multi Disci-plin-ary

Effec-tive

Attra-ctivePowe-rful

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Multi Task-ing

Multi Tale-nted

Multi Disci-plin-ary

Effec-tive

Attra-ctivePowe-rful

New Age-ncy Mo-del

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New Age-ncy Mo-del

..DNA

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New Age-ncy Mo-del

Production

Media

Content

Strategy

PR

Event Analysis

Creative

}Incharge of all

(Inhouse or Outsource)

..DNA

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How New Age-ncy Wo-rks

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AQ

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credits…MediaFuturist.comby Gerd Leonhard Future of Marketing and Advertising Lectures by Paul Isakson (Head of Strategy Space150)The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.)On the Future of Advertising by Grant Richards (Engine Company 1)Future of Advertising | Trend Watching 2009by Lorenzo MendozaFEED 2008 (Digital Brand Experience Report) by Razorfish The End of Advertising as We Know Itby IBM Global Business ServicesThe Chaos Scenario by Bob GarfieldPropulsionby Tim WilliamsWorkforfood.nuby Diego ZambranoMoon Advertisingby Bobby Voetenwww.coloribus.comwww.creativity-online.comwww.vimeo.comwww.gapingvoid.com

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[email protected]

@koksal

koksala.wordpress.comtr.linkedin.com/in/koksal

www.adinteractive.com.tr

Join us where we discuss the Future of Advertising at

http://www.linkedin.com/groups?gid=2090773&trk=hb_side_g