1

Andrey

ZimenkoHead of Mobile Publishing, WG

Labs

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GETTING THE RIGHT

PUBLISHER FOR YOUR

MOBILE GAME

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Why are We here?

• 400 Pitches

• 1/2 are Mobile

• 90% being

rejected

• 1% signed

• Help developers better

understand publisher’s

point of view

• Help to choose the

best publisher for the

game

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Publishing Deal

• ProductMoney

Expertise

Talented team

Vision

Developer Publisher Success

• PromotionTarget Audience

UA Expertise

BizDev

• OperationSupport

Infrastructure

Monetization

+ =

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Publishing Deal Timeframe

Chance

to close

the deal

Idea Prototype Alpha Soft-Launch Release

Publishing

Contract6

What matters most for the Publisher?

Idea Prototype Alpha Soft-Launch Release

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• Team

• Experience

• Portfolio

• Investors

• Market

Opportunity

• Fun to Play

• Core Gameplay

• References

• Target Audience

• Business

Model

• LTV• KPIs- Acquisition

- Retention

- Monetization

• Publishing offers

• Press coverage

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Product Publisher contribution • Casual Audience

• Platforms Business Development

• PR

• Сommunity Management

• Mid/Hardcore Audience

• UA Expertise

• Regional Clusters & Publishing Teams

• Multi Language Support

• Monetization Expertise

• Tech Expertise

Casual Games

Mid-core/Hard-core

Games

Many Good Games Are Left

on Publishers’ Shelf

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Why? Contract TermsD

evelo

per

Pu

blis

her

75% / 25% 50% / 50% 25% / 75%

Optimum

Low Developer’s motivation

to continue the projectLow Publisher’s interest to

promote the project

Distribution Rights

Commitments

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Exclusive rights

No CommitmentsNon-exclusive

or exit terms

OR

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What we offer

• Worldwide publishing

• Flexible publishing terms

• Access to audience: 150+ M registered users

• Marketing and BizDev Expertize

• Infrastructure solutions (servers, platform, payment system, etc.)

• Global customer multi-language support

• Producing and technical expertise and support

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“Special offer” for Mobile projects

• Apply for publishing at wglabs.com and pass the review

• Get up to $30K UA budget for Soft Launch*

• Reach required KPIs and Get

a Publishing Contract

*UA is being provided by WG Labs.

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FOCUS: F2P, GaaS, Mid-core,

MMO, PvP based

Publishing pipeline

ApplySign

Term Sheet

Target KPIs

Contract Profit!

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Review

Develo

per

WG

LA

BS

UA Campaign

$30K

WG Labs

Soft LaunchRelease

Up to 3 months 3 months

UPCOMING PROJECT

• Soft-Launch held by WG Labs

• 100K+ installs during the soft-launch

• Global Release in Q3’16

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Thank you!

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