USING YOUR PASSION (AND THE INTERNET)

TO GROW YOUR BUSINESS

AND

WHO ARE WE?

-What is Resource Magazine?-What is RETV?

BASIC COMPONENTS TO YOUR ONLINE PRESENCE

• Website• Blog• Social Media• Eblasts

WEBSITE

• How do you create a website for your business without getting ripped off?

a. Skip the web designerb. Decide what you need your site forc. Choose your route based on your abilities and comfort- Wordpress- E-commerce (shopify, volusion, wix, etc.)- Livebooks or other template based sites.

d. Collectives that can add or be a solution to your website/ business issues ex: etsy, dripbook

BLOG

• Start with establishing your blog. Choose a blogging platform-there are many out there, once you pick, its best to stick with it or you risk losing all your blogging history.

a. wordpressb. tumblrc. bloggerd. blogspot, etc.

MAINTAIN A HEALTHY BLOG LIFE• Talk about things that pertain to you and your business• Use your own voice, create an image for yourself, so people can relate your

content• Blog daily, make it a habit and have fun with it. • Interact with people. People are not there to sit and listen, interacting with

your audience is essential. • Give back- online communities and networks grow and expand when you give

back. If you are generous on your social networks, you will get much better reactions. Ex: Talk about your friends and others in your community and market. Give a shout out to someone’s good work or new site.

• Make your blog easy to read and easy to navigate. • Caption and tag your images. • Tell the truth when responding to criticism. • Don’t blog when you have nothing to say.

SOCIAL MEDIA

• Essentials everyone should have:a. Facebookb. Twitterc. Google + *

OUTSIDE OF THOSE TWO BASICS, THERE ARE HUNDREDS OF SOCIAL MEDIA OUTLETS THAT CAN BE HELPFUL FOR YOUR PARTICULAR BUSINESS. START WITH RESEARCHING

SOME OF THESE AND FIND ONES THAT TUNE INTO YOUR MARKET.

a. Linkedinb. Foursquarec. Stumbleupond. Hunche. Orkutf. Diggg. Reddith. Flickri. Last fmj. Ping fmk. viddyl. shortformm. boxeen. and many more.

DON’T BE OVERWHELMED BY JOINING MANY SOCIAL MEDIAS. IT MAY SEEM LIKE A LOT TO MAINTAIN, BUT THERE ARE TOOLS

NOW THAT CAN MAKE YOUR JOB EASIER.

a. Hootsuiteb. Tweetdeckc. Tumblr-auto-setd. bit.lye. social oomphf. involver (can help organize and pimp out your facebook page)

EBLASTS

• Snail mail is ineffective in this day and age, learn how to properly manage your mailing list and eblasts.

• Join a bulk-mailing programa. Constant Contactb. campaigner.comc. emmad. icontacte. mailchimp

LEARN HOW TO MANAGE YOUR LISTS AND THE GROWTH OF YOUR DATABASE

a. Use a plugin or embed code on your site to accommodate mailing list sign upb. Utilize in person/ in store/ at event opportunities to allow people to sign up for your mailing listc. Contests, giveaways, social media contests can all help grow both your email list and your social media followings

SEND GOOD EMAILS

a. Design your emails in conjunction to the design of your brand and your site. The best way to create this is to

-Design in indd, photoshop or illustrator (program of your choice)

-Save for web through photoshop- Code in illustrator

b. If you don’t know how to do this. Then use the custom design services most bulk email providers offer. It’s worth it.

AUTOMATE IT! @#%!

• Most email programs now offer social media automation. Use it. Add all your social media networks and set your email campaign to be blasted through these outlets as well. Makes life much easier.

The BIG PICTURE(tying it all together)

YOUR WEBSITE

YOUR BLOGSOCIAL

NETWORKS

EBLASTS

THE OUTSIDE WORLD

WEBSITE, BLOG AND SOCIAL MEDIA INTEGRATION

a. Make sure there are links to all of the above accessible on your website. b. Make sure all is easily navigated to. c. Don’t over burden yourself. Start with a link to your blog, and links to your

essential social media outlets.

PLUGINS ARE YOUR BEST FRIEND

a. If you choose to go with a wordpress blog use plugins to get the job done. Some essentials:

-Google analytics-Facebook like button-Google plus button-Bumpin or some other social media widget-SEO plugin

b. Some plugins that will be helpful for most:-A calendar plugin-Stumbleupon plugin-Google maps

Mobile

• Can you blog and use your social networks through your mobile device?

• Information demand is immediate these days, mobilize your business.

IN CONCLUSION

• Create a brand identity that will be carried out through all of your networks.

• Establish all of your essential online entities. (website, blog, eblasts, social networks)• Connect all of the your networks together to work

stronger as a WHOLE. • Get your message and your company out to the

world. • Don’t forget that online can only take you so far and

person to person business is just as important.

CONTACT US

• Alexandra Nikialex@resourcemagonline.com

• Adam Sherwinadam@resourcemagonline.com

Thank you! Come again!