CENTR  

Stockholm  

12  March  2013  

theDNA.org  

The  DNA  &  Our  Industry    

•  Non-­‐profit  global  business  associa@on  represen@ng  the  interests  of  the  en@re  domain  name  industry  

•  The  Domain  Name  industry  controls  key  /  vital  Internet  infrastructure  and  access  to  it  

•  Resolving  106  queries/sec  Suppor@ng  $1012  in  ecommerce  Registering  108  domain  names  

queens.london

库尔特@麻将

.游戏  

gTLD REGISTRY GNSO

IP and BUSINESS

SSAC

ALAC

GAC

UNGEGN

ISO

IETF

IGF

GOV’TS

Contract

ACCESS

PROMOTION &

PROBLEM

SOLVING

POLICY GUIDANCE CO

MM

UNIC

ATIO

N

!

information

ICANN   DomainIncite   CircleID  

Rr TDL

TDL Rr

TDL TDL

TDL

….  ….  

Aggregators, filterers

Improving Access to Information

information

Rr TDL

TDL Rr

TDL TDL

TDL

Improving Access to Information

information

ICANN   DomainIncite   CircleID  

Rr TDL

TDL Rr

TDL TDL

TDL

….  ….  

Aggregators, filterers

Improving Access to Information

information

ICANN   DomainIncite   CircleID  

Rr TDL

TDL Rr

TDL TDL

TDL

….  ….  

Aggregators, filterers

Improving Access to Information

information

ICANN   DomainIncite   CircleID  

Rr TDL

TDL Rr

TDL TDL

TDL

….  ….  

Aggregators, filterers

Improving Access to Information

Sample  Communica;ons  

•  Policy  reports  

•  Weekly  Internet  Governance  Updates  

•  Industry  Sta@s@cs  

•  Technical  CommiRee  

•  Marke@ng  CommiRee    

•  Member  roundtables  

•  whatdomain.org  

TLDs  –  The  value  in  a  domain  name:  •  The  primary  mechanism  for  establishing  Internet  presence  

•  Best  value  for  star@ng  businesses,  establishing  community  &    cultural  presence,  global  reach,  and  organizing  

•  New  availability  &  choices,  more  intui@ve,  the  right  of  the  dot  is  meaningful  

 

•  Domain  name  presence      vs.        Search  –  Price  certain              −  Price  uncertain  –  Permanent              −  Temporary  –  Your  brand              −  Uncertain  longevity  –  Can’t  be  taken  away            −  Uncertain  effec@veness  

•  Which  of  these  are  “scannable”?      Which  is  the  most  memorable?  

thedna.org  

Services  for  Rights  Holders:    •  First  URS  case  •  DPML  •  PICs  

Early  uptake  of  domain  names:  •  .guru  •  .photography        “best”  names  to  come  

Services  for  Registrants:    •  Domain  Matching  •  Bundling  

Registrant  tools:  •  Intelligent  interfaces  •  SLD  –  TLD  Matching  

Provisioners:  •  DNS  providers  •  Back-­‐end  services  •  An@-­‐abuse  applica@ons  •  Financial  applica@ons  •  Registrar  services  A  Marathon  not  a  Sprint  

Early  developments  in  new  TLDs:  

New  Regions  Engaged:  

みんな  

Early  numbers  

•  167  TLDs  delegated  as  part  of  new  gTLD  program  

•  129  TLDs  have  registered  second-­‐level  names  

–  224,689  SLDs          –    by  86  registrars  

 

 

TOP  TEN  REGISTRARS  Godaddy  (US)    39.9%  Enom  (US)      11.1%  united-­‐domains  (DE)        7.2%  1&1  Internet  (DE)              5.6%  Name.com  (US)                  3.8%  Cronon  AG  (DE)              3.3%  Mesh  Digital  (UK)        3.3%  Tucows    (CN)                        3.1%  101Domain    (US)                2.7%  Key-­‐Systems  (DE)                2.1%  

TOP  TEN  NAMES  .guru      42,875  .photography  26,382  .today      13,050  .@ps        12,811  .technology              9,688  .directory          8,791  .clothing                8,651  .bike                    8,479  .land                8,045  .gallery                7,779  

CEO  BUILDERS  EMAIL  ONL  SOLUTIONS  SUPPORT  TRAINING  BERLIN*  中文网  (WEBSITE)  在线  (ONLINE)  KIWI  

ОНЛАЙН  (ONLINE)  САЙТ  (SITE)  BUZZ  CAMP  EDUCATION  GLASS  INSTITUTE  REPAIR  BUILD  GIFT  GUITARS    

LINK  PICS  CLUB  COFFEE  SUNRISE  FLORIST  HOUSE  INTERNATIONAL  DHOTO  SOLAR  HOLIDAY  

MARKETING  LUXURY  DANCE  DEMOCRAT  RICH  KIM  PINK  SHIKSHA  CODES  FARM  VIAJES  

Sunrise  Periods  Closing  in  Next  30  Days  

*  38  of  71  “geographic”  TLDs  represent  European  loca@ons  

2012 ANNUAL REPORT