“It’s not about how big the business is, but how big its impact

for economy and people”

PROBLEMMarket accessibility and product value for micro business (UMKM) in industry Food & Beverage is low

Little Knowledge to grow their business

EXISTING SOLUTIONSelling the products through family and friends, and put their products in small shops dan traditional markets around them.

Still painful because...The products sales and the profits is low

Connecting....

AGEN / RESELLER

Re-branding

Educate

Upgrade product value

Penetrate the broad market

Grow the business

PRODUCT

MARKET VALIDATIONValidated Learning

Build MVP

Measure Key

Metrics

57,9 mio57,1 mio 1,14

mio

UMKM (Indonesia)Total Available

Market

UMKM (Micro)Serviceable Available

Market

UMKM F&B (Micro)

Target MarketTools: Javelin Board

BUSINESS MODEL

Website Development

COST STRUCTURE

Acquisition Process

Design & Packaging

REVENUE STREAM

CHANNEL

UMKM Community

Door to Door Marketing

Word of Mouth

KEY METRICSGrowing

Sales RateUMKM

Acquisition

Profit margin 20-30% on each product

COLLABORATIONProvide KUR (Kredit Usaha Rakyat) for UMKM

UMKM products information

Government

Simple procedure for business legality

MARKET ADOPTIONUMKM

CommunityUMKM

Event and Festival

Social Media

Adi FadhliBusiness

Adista Ayu WidiasantiDesign

Adang Nur M. IskandarMarketing

Graduated from UI, had experience in multinational company in the industry of

Food & Beverage

Expertise in digital marketing for 6 years, food packaging and machine for UMKM and act as a project

head of UMKM Media at goukm.id

Graduated from UNDIP, hobbies in drawing, art, &

design