1

Michael Brito, Social Media Strategist@britopian

How to Start a Game-Changing Dialogue with Consumers

2

Michael Brito, Social Media Strategist@britopian

How to Start a Game-Changing Dialogue with Consumers

people

3

Fan Pages Facebook Applications Personal Profiles

How to engage with people in Facebook

Awareness

Opinion Forming:

Why Buy Intel

Research:Buy Now

Purchase:Buy the best

4

Fish where the fish are Be more than Authentic. Be

believable. Personal Profiles versus

branded

Why is Facebook important to Intel

Awareness

Opinion Forming:

Why Buy Intel

Research:Buy Now

Purchase:Buy the best

5

First Ever Collaborative Effort to Create an animated movie

Provided community with storyline and 3D character models

Thousands animated small pieces (< 5 seconds) of the film

Community voting influenced which pieces make it into the film

Case Study: Mass Animation = Live Music

Awareness

Opinion Forming:

Why Buy Intel

Research:Buy Now

Purchase:Buy the best

6

Over 58K fans from over 100 different countries

17K people have downloaded the app 2,139 Animators downloaded 12,740

shots Animators downloaded 1,171 copies of

Maya software 15K votes cast Over 150 discussion topics started by

the community The finalist animators come from 17

different countries and 13 different states. There are 39 men and 11 women ranging in age from 19 to 48

Great press and blog coverage: Business week, MarketWatch, and Animation World Network

Mass Animation = the results

Awareness

Opinion Forming:

Why Buy Intel

Research:Buy Now

Purchase:Buy the best

7

The Un-Measurable Metric

Two-way conversations