Avoiding Common Mistakes with Mobile/Social Marketing

Cindy Krum, CEO MobileMoxie

Zenith, 2014

AKA:

Fabulous Mobile FAILS in FB (and Other

Social Networks)Cindy Krum, CEO MobileMoxie

Zenith 2014

www.MobileMoxie.com 3

Cindy KrumCEO & Founder

cindy@MobileMoxie.comSkype/Twitter: Suzzicks

Just In Case….

Social/Mobile Goals

Conversations are Trying to:– Engage– Inform– Coordinate– Convince– Sell

Targets Could Be:– Customers– Potential Customers– Employees– Socio-Political Bodies– Detractors

The Difference with Mobile is:

Mobile IS Social(It Really Always has Been)

Don’t Be Too Invasive

• Phones are the most personal device

• Know more than you show

• Capitalize on your audience intelligence with tact and diplomacy

Biggest Mobile Social Media Outlets

Lots Have More than 50% Mobile Traffic

Core Concept: Mobile Landing Pages Must Always Be Fast & Easy

Other Core Concepts

• All Social Apps that Show Web Links BECOME Mobile Browsers when Links are Clicked

• Social Communication Moves Between Web and Apps Often

• Most Users Don’t Know the Difference Between Mobile Web and Mobile Apps or Between Ads, Promoted Posts & Regular Posts

• Mobile Habits Vary from Person to Person• Lack of Planning & Testing for Mobile Social is

the Biggest Problem

Now On to the Fabulous #Fails!

(Example Time!)

Forgetting Share Buttons on the Mobile Site

• People Who Might Forget These:– Mobile Designers– Mobilization Platforms– You & Your Team

Broken Share Buttons

Small Tap-Targets

I don’t even have fat fingers!

Not Sharing the Canonical Link• Shared from Mobile….

(Mobile site on a desktop = bad user experience)

Twitter Link Clicked from Desktop….goes to the m.DOT site

Not Sharing the Canonical Link

Missing Landing Page Functionality

The JavaScript that controls these buttons does not work in the Facebook App. Clicking on the Ad gets you to a tool that is broken.

Not Using Power Editor To Stop Stuff Like That

Not Including a Big Back Button on the Mobile Site

Assuming Reader View in FB

If it is the Only

Option, Encourage

thisInstead!

Un-Closable Screen Takeovers/ Pop-ups

Assuming Landscape View in FB

No-WorkyIn FB

NOTE: Landscape is OK in Twitter

Mobile FB Advertising w/o a Mobile Site

Mobile Redirection Misses FB Browser

There is a mobile page, but this is not it. The redirection is not catching Facebook as a mobile browser.

Mobile Redirection Misses FB Browser

This is the mobile page on m.nylabone.com. It has user-agent detection and redirection that should be updated.

Missing Landing Pages/Meaningless Redirects

DUDE!!! DUDE!!!

Where is Where is Crash ‘n Crash ‘n

Burn !?!?!?!Burn !?!?!?!

I wanted to I wanted to play a Free play a Free Destruction Destruction

Game!Game!

&*^&%&*^&%%#@!#@)*!%#@!#@)*!~&&^$@#~&&^$@#

#$$^#$$^

DUDE!!! DUDE!!!

Where is Where is Crash ‘n Crash ‘n

Burn !?!?!?!Burn !?!?!?!

I wanted to I wanted to play a Free play a Free Destruction Destruction

Game!Game!

&*^&%&*^&%%#@!#@)*!%#@!#@)*!~&&^$@#~&&^$@#

#$$^#$$^

404 Landing Pages In FB

Not Using the API’s

Forgetting About Tablets

Forgetting About TVs

Key Takeaways

• Test Interaction with Devices– On Phones– On Tablets– iOS & Android– Landscape & Portrait– Completing the Call to Action

AND………

Key Takeaways• Test Interaction with Devices– On Phones– On Tablets– iOS & Android– Landscape & Portrait– Completing the Call to Action

• Check Redirects/Responsive Design• Check Content– Make Buttons Big Enough– Make Landing Pages Super Fast– Have a Meaningful Call to Action– All the Functionality is Working

Cindy KrumCEO & Founder,MobileMoxiecindy@mobilemoxie.com

2 Months Free MobileMoxie Tools with This Promo Code:

ZENITH2014www.mobilemoxie.com/register

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