What is Branding?
Branding is very important for a small business to make it big names in the market. It canbe called ‘Business identity’. A brand has an unique design, sign, symbol or a
combination of these. Branding is a process that involves in creating those unique design,
images for a product in peoples’ mind. They mainly start advertising to promote their
brands with a consistent theme. Branding aim is to establish its presence in market and
make something difference to attract and retain the loyal customers.
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Branding Strategies
Company Name
Individual Branding
Challenger brands
Multiproduct Branding strategy
Product Line extension
Subbranding
Brand extension
co branding
Multi branding strategy
Fighting brands
Private branding Strategy
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Branding Strategies
Mixed branding strategy
Attitude branding and iconic brands
“No-brand” branding
Derived brands
Brand extension and brand dilution
Social media brands
Multi brand
Private levels
Designer Private Labels
Individual and organizational brands
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Branding Strategies
Personal branding
Employer branding
Crowd sourced branding
Personalized branding
Nation branding
Destination branding
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Defining the brand
First of all review the product or serviceon that you want to business becausethe brand character promotes thebusiness and connects with thecustomers and makes itself differences inthe market.
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What is driving the business ??
You have to realize the purpose of thebranding, and who can be the properbrand ambassador for the brand. Thesethings make promote the brand andestablish a position in market.
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Think as a person when you make your brand
You have to create trust with honest branding. That will clear the value of yourbrand and business as well to the customer.
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Build long term relationship with customers
Always speak with the customer politely.
Offer the product with a reasonable price
Offer the best quality of product.
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Always keep continue branding when communicating with customer
Always keep your product’s price reasonable and keep discounts on product those candraw the attention of customer which helps branding the product always.
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Always use logo of the brand
Always keep using the logo of your brand withthe products that helps to promote yourbrand wide in to the people.
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Advantages of Branding
Awareness : A company works on its identity and branding so it creates moreawareness.
Consistency in market place: If the product works good then customers willalways want to purchase those products and that will make the brand consistentin the market.
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Disadvantages of Branding
Negative comments : If a product does not work good for few people and theydo complain or give negative comments on the product then it can effect on theproduct as well as the brand.
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Conclusion
Branding is an identity for new business or company. That will help to get a wellposition in market. To get consistent position in market they have to make wellmetirialed product and sell it reasonable price and always keep promoting withmany ideas like giving discounts, free offer etc. Brand is really about fact andemotion. When a customer purchases a branded product, if that works goodthen they want to buy more products from there else they never purchase anyproduct of that brand and give negative comments which effects on the productsas well as the brand..
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