Upload
mats-berglind
View
421
Download
2
Embed Size (px)
DESCRIPTION
Tietos method/framework for Co-Creation - as presented on ssmx.se 2014
Citation preview
© T
ieto
Cor
pora
tion
Pub
lic
Tieto – Co-CreationTietos metodik för att tillsammans med sina kunder och partners gå från en innovationsutmaning, till en vagt formulerad idé till att ha tillräckligt med material för att kunna starta ett utvecklings- och förändringsprojekt
Mats Berglind
Tieto,[email protected]
© Tieto Corporation
Pub
lic
© Tieto Corporation
Pub
licVad är Co-Creation?
1979 - “Customer participation in production for increased productivity?“
Neeli Bendapudi and Robert P. Leone(Båda Professors of Marketing)
© Tieto Corporation
Pub
licVad är Co-Creation?
1990 - “Customer's participation may lead to greater customer's satisfaction”
John Czepiel(Professor of Marketing)
© Tieto Corporation
Pub
licVad är Co-Creation?
Nu - ”[Companies] are providing the services and the platform to collaborate to innovate with people beyond the traditional four walls of the enterprise”
© Tieto Corporation
Pub
lic
Tieto Co-Creation framework
From ideas to execution
IDEATION
Find the idea for a service/product with the most potential.
CONCEPTING
Understand current state and create the future vision of the service/product.
DETAILING
Formalize the work to be able to start the
execution.
EXECUTION
© Tieto Corporation
Pub
lic
Tieto Co-Creation framework
IdeationPurposeLeverage and prioritize ideas based on business and customer needs in order to focus development work
DeliverablesBacklog of ideas and ONE future idea of service selected
© Tieto Corporation
Pub
lic
Tieto Co-Creation framework
IdeationFöre1. Vad är affärsmålet(-en)? Vad är värde?2. Vilket är området?3. Vilka personer skall delta?
Under4. Förutsättningar5. Problem/Mögligheter6. Idéer7. Prioritering av idéer
$Idé
Idé
Idé
Idé
Idé
Idé
© Tieto Corporation
Pub
lic
Tieto Co-Creation framework
Concepting - Field studyPurposeReveals true user needs, situational requirements and business opportunities based on understanding real-life process in current state
DeliverableCurrent state analysis of the selected service
© Tieto Corporation
Pub
lic
Tieto Co-Creation framework
Concepting - Field studyVad gör vi?1. Intervjuar2. Läser3. Fotar4. Filmar5. Mäter
© Tieto Corporation
Pub
lic
Tieto Co-Creation framework
Concepting - WorkshopPurposeDesigning the future service
DeliverablesNew service design, listing involved core systems and business rationale
© Tieto Corporation
Pub
lic
Tieto Co-Creation framework
Concepting - WorkshopHeldags WS1. Nuläge2. WS-teknik, ex. Bodystorming 3. Gemensam Service Design4. Identifierar involverade bassystem5. Identifierar Affärsvärden
© Tieto Corporation
Pub
lic
Tieto Co-Creation framework
Concepting – Demo campPurposeDemo application for making change happen: validating improved process with end-user and stakeholder in real use situation
DeliverableA demo showing the digital part of the future service
© Tieto Corporation
Pub
lic
Tieto Co-Creation framework
DetailingPurposeThe final step of Co-Creation formalizes all of the work done in the previous steps, producing all artefacts that are needed to be able to start the execution.
DeliverablesBusiness caseHigh level backlogIT-architecture description (and Costs)People change management planProject directive
© Tieto Corporation
Pub
lic
Tieto Co-Creation framework
Value proposition• Minimize the risks
by using a proven method carried out by certified facilitators
• Keep focus on real valueby focusing on business and user value all the time
• Work togetherbecause you know your business best and we know IT and transformation
• Keep it speedybecause we know time is always scarce
© Tieto Corporation
Pub
licSammanfattning
• Om du jobbar med UX ska du först och främst vara ”användarnas förkämpe” MEN för en slutgiltig lösning krävs mer…
• UX fungerar om man utgår från affären!
• Du förändrar en UX mer desto högre upp du kommer