Milioone Presentatioon

Milioone The e side of business

E-‐Commerce with Unlimited Opportuni5es

210.000

298.000

384.000

457.300

513.100

46.410 74.000

108.000

160.510 193.950

0

100000

200000

300000

400000

500000

600000

2007 � 2008 � 2009 � 2010 � 2011 �

CNNIC: Comparison of China’s number of netizens and number of online shoppers �

Number of netizens �Number of online shoppers �

China’s e-‐commerce sector has been growing very fast. As of 2011, China’s total number of neAzens reached 513 million and number of online shoppers reached 194 million. The numbers are sAll growing

E-‐Commerce with Unlimited Opportuni5es

The transaction volume of China’s online shopping market during 2006-2015 �

Source: iResearch �

0 �

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10000 �

15000 �

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RMB 100 million �

2006 � 2007 � 2008 � 2009 � 2010 � 2011 �2012e �2013e �2014e �2015e �

The transaction volume of online shopping �

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1,0%

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2006 2007 2008 2009 2010 2011 2012e 2013e 2014e 2015e

The percentage in the total retail volume �

China’s online retail market has been growing remarkably, and its percentage in China’s total retail volume is increasing on a yearly basis.

E-‐commerce with Unlimited Opportuni5es

B2C represents the future direcAon of e-‐commerce: The size of the B2C online shopping market is growing year aKer year, whereas the C2C market is shrinking.

92,2% 86,3%

76,8% 70,2% 66,2% 62,2% 59,3%

7,8% 13,7%

23,2% 29,8% 33,8% 37,8% 40,7%

0,0%

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2009 2010 2011 2012e 2013e 2014e 2015e

Percentage of C2C transactions (%) Percentage of B2C transactions (%)

Source: iResearch �

Structure of the transaction volume of China’s online shopping market during 2009-2015 �

Note: In 2011, the transaction volume of China’s online shopping market was RMB 773.56 billion, of which C2C was RMB 594.45 billion �

Mission

Milioone is an Italian limited company operaAng in the field of eCommerce.

Milioone operates from Milan (soon Zürich and Paris) and Shanghai with a focus on serving European customers looking to tap into the vast potenAal of the Chinese eBusiness market.

Milioone also serves Chinese web clients interested to sell services and goods into Europe

Milioone is totally independent, 100% financed by Italian shareholders.

Milioone (Shanghai) ConsulAng Co.Ltd is a WOFE and obtained the Chinese business license already in 2011.

eBusiness Services

Milioone provides the following eBusiness Services for the Chinese market:

•  ANALYSIS of eBusiness requirements •  LOCALIZATION of the web site •  MANAGEMENT of the online project •  Online COMMUNICATION of the brand

•  OnLine SELLING

How we would get you started

•  Market Entry –  Market assessment –  MarkeAng plan –  Branding for the Chinese market

•  Local Presence –  LocalizaAon and Website Design for the Chinese market –  Establishment of access at an authorized Internet Content Provider –  Maintenance and backup of hosted service

•  Communica5on –  Strategic communicaAon SEO Web AnalyAcs and Web Campaigns –  SEM Services

•  eCommerce –  LocalizaAon of the eCommerce site –  Flagship store producAon into the best Malls

Partners

Milioone works with selected partners

IT Partners

Milioone partners with two Chinese IT companies soKware providers

•  QiaoLab provides the web producAon

•  Gridsum provides SEO and SEM

Presenta5ons of both partners have been aRached to this presenta5on

eCommerce partners

Milioone produces flagship stores mono-‐brand B2C into the best shopping mall

•  360buy.com

•  Tmall.com

Presenta5ons of both partners have been aRached to this presenta5on

360buy Group 21.8%

Tmall.com 54,6%

Tecent B2C 4,5%

Suning.com 4,2%

Amazon.cn 2,9%

Coo8.com 2,1%

Vancl.com 1,8%

Dangdang.com 1,3%

Yihaodian.com 1,2%

Others 5,6%

Source: iResearch, Q3 2012 �

Chinese market share B2C Shopping Mall

Administra5ve Partners

Milioone has a strong relaAon with

•  Bank of China •  Grant Torton China

To solve all administraAve and finance maders

Payment solu5on partners

Milioone has a long-‐term partnership with:

•  Alipay •  Payease

Payment system companies for the eCommerce official site and for the flagshipstores

Advantages of working with Milioone

•  Well introduced in the Chinese market •  Local presence in Shanghai •  Experts in branding and re-‐branding •  Successful collaboraAon experienced business development

professionals

Working with Milioone as your single point of contact will reduce complexity and increase the speed to market for a fast return on your investment.

Case Studies

•  YOOX.com

•  Ferrari Automo5ve SpA

•  Inter FC

•  Pal Zileri

•  Prada

•  IYerre SpA

YOOX

•  Brief: –  Find a payment soluAon in

China –  Value the entrance into the

shopping mall –  SEO for yoox.cn

•  SoluAon: –  Partnership with:

•  Alipay and Payease for the payment soluAon

•  Tmall for the shopping mall •  Gridsum for the SEO

•  Results: –  Alipay and Payease are the

trusted payment system of Yoox.cn and all the site powered by Yoox

Ferrari Automo5ve SpA

•  Brief: –  SEO and SEM campaign –  Value the entrance into the

eCommerce market •  SoluAon:

–  Partnership with: •  Alipay and Payease for the

payment soluAon •  Tmall for the shopping mall •  Gridsum for the SEO and

SEM

•  Results: –  Gridsum made a large SEO

and SEM campaign on 2012 for an Italian brand in China

–  Alipay and Tmall organized the start up of the eCommerce in China for Ferrari

Inter FC

•  Brief: –  Value the entrance into

the eCommerce market –  SEO and SEM


•  360buy.com and Tmall for the shopping mall


•  Gridsum for the SEOand SEM

•  Results: –  Start of the eBusiness

acAvity previewed in mid 2013

Prada

•  Brief: –  Value the entrance into

the eCommerce market –  SEO and SEM




•  Gridsum for the SEO and SEM

•  Results: –  Start of the eBusiness

acAvity previewed in end 2013

Pal Zileri

•  Brief: –  Chinese version of the official web

site –  Value the entrance into the

eCommerce market –  SEO and SEM




•  Gridsum for the SEOand SEM

•  Results: –  Web site localized –  Start of the eCommerce acAvity in

mid 2013

IYerre SpA

•  Brief: –  Chinese version of the official web

site –  Value the entrance into the

eCommerce market for Hitgallery –  SEO and SEM for Hitgallery




•  Gridsum for the SEOand SEM •  QiaoLab for the soKware producAon

•  Results: –  Project for the Web site localizaAon –  Start of the Chinese eBusiness in late

2013

The e-‐Team

Milioone works with more than ten freelancers in Shanghai that have the creaAve and IT skills to meet all your requirements

Claudio Ferraris CEO Over 20 years experience in strategy, management and implementa6on of digital solu6ons including web based applica6on development, online branding, marke6ng and adver6sement, customer rela6onship management (CRM) and mobile device solu6ons. Very senior exper6se in business development, client rela6onships and interac6on required for selling and jus6fying large scale online and mobile ini6a6ves. More than 10 years of experience into the Chinese web.

Karin Elvebakk Partner, Europe Versa6le business developer with fiIeen years of experience in IT, complex projects, digital content and trade consul6ng. Karin has a successful record in interna6onal business and brings a strong sense of strategic direc6on, high aMen6on to detail with a focus on excellence in customer service.

Zheng (Alwyn) Wu China General Manager Digital Business Evangelist with ten+ years' experience of Marke6ng Consul6ng (SEM, SEO, Web Analy6cs, User Experience, Social Media and Localiza6on), Marke6ng Communica6ons, Partner Rela6onship, Business Development, Entrepreneurial Finance and Project Management among Great China region.

What’s in a name

The name Milioone is inspired by Marco Polo and his famous book. He was a shining star in China and the first Italian known to establish intercultural relaAons with an aim to do business. The two “oo” in the name creates an eight “8” in the logo -‐ the lucky number in China. The red stands for posiAvity. Milioone operates in a market that can bring extraordinary opportuniAes to European companies that seek to explore the huge Chinese end user market as Chinese customers reach out to buy “Italian-‐style” or “European-‐style” brands.

The very key to success in this market is the web

Milioone is your trusted partner in China!

Loca5on

Shanghai

57F , SOHO The Exchange,No 1486 Nanjing W Rd (299 Tong Ren Rd), Shanghai, PRC, 200040

Milan

6 Via Crocefisso, Milan, Italy,20122

Claudio Ferraris [email protected]

Thank you