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7 Pathways to 7 Pathways to Profit and Personal
SatisfactionCarrie VanstonVice President, Communications
Conference Director, MiniTrends 2014: Staying Innovative in the Successful Business Co-Author, MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology TrendsBusiness & Technology Trends(512) 258-8898 ● www.minitrends.com ● www.tfi.com ● [email protected]
Copyright © 2014, John Vanston/Carrie Vanston, Technology Futures, Inc.
MEGATRENDS John Naisbitt 1982 Industrial Society → Information Society
Forced Technology High Tech/High Touch Forced Technology → High Tech/High Touch
National Economy → World Economy
S Short Term → Long Term
Centralization → Decentralization
Institutional Help → Self Help
Representative Democracy → Participatory Democracy
Hierarchies → Networking
North → South 2
Either/Or → Multiple Options
Megatrends Currentg Convergence of Computer & Communication Technologies
Aging of Populations in Earth’s Most Prosperous Nations Aging of Populations in Earth s Most Prosperous Nations
Increasing Awareness of Climate Change
E l i f S i l M di I l t Explosion of Social Media Involvement
Movement to Big Data
Movement from a Physics Age to the Biotech Age
Government Involvement in the Financial Arena
Growing Difficulty with Sovereign Debt
Long Term Energy Shortage3
Increasing Transition to Mobile
MiniTrends Offer Real Opportunitiesto YOU and Other Individuals!
Characteristics of a Strong MiniTrend:
Far enough along to make projections
Promises to be significant in 2-5 years
Not yet appreciated widely
Great purpose drives passion4
Four Categories of Great Purposep
The Good: Service to others � improving health, education, communications, and , , ,quality of life
The True: Discovery & furthering human k l dknowledge
The Beautiful: Excellence and the creation of beautyof beauty
The Heroic: Courage to do what is right to change and improve the worldchange and improve the world
From Conscious Capitalism byJohn Mackey/Raj Sisodia
MiniTrends Assist: Entrepreneurs to identify, assess, and
exploit attractive new business opportunitiesp pp Decision Makers in small and mid-size
businesses to gain advantage by recognizing and utilizing emerging trends
Innovative Thinkers in larger businesses to di ti i h th l b th i i ldistinguish themselves by their special insights and perceptiveness
Investors to uncover attractive new Investors to uncover attractive new investment opportunities
Job Seekers to define 6 Job Seekers to define employment opportunities
MINITRENDS Book
7 Ways to Search
8 Places to Search
9 Sample MiniTrends
4 Ways to Select Mi iT dMiniTrends
4 Ways to Develop Mi iT d PlMiniTrends Plan
13 Ways to Put Pl i t A ti
7Plan into Action
How to Search for MiniTrends Consider Human Nature
Follow the Money
Take Note of Demographics Take Note of Demographics
Follow the Leaders
Search for Convergence
Examine Limits
Analyze Frustrations 8 Analyze Frustrations
Consider Human Nature
99
Photos: Clipart.com or unsourced
Human Needs Meaningful long-term relationships
Quality education for children
Involvement with groups
Mobility
10
y
High quality medical care 10 High quality medical care
Stacy ZoernCEO, Community CarsC O, Co u ty Ca s
11
Photo Source: Stacy Zoern (from Internet)
Stacy Zoern
Austin Attorney
In a wheelchair her entire life
Independence limited by difficulty in getting wheelchair in and out of retrofitted van
W t d t h l h lf Wanted to help herself and others like her be more mobile
12
Photo Source: Stacy Zoern (from Internet)
Human Nature MiniTrend: KENGURU Driven Directly From Wheelchair!y Stacy, Founder/CEO, Community Cars
D i f h l h i Driven from wheelchair Completely
green Raises 3 million First vehicles
out this summer Orders flooding
in from all over 13
the world!
Photo Source: Kate Weidlaw, KXAN (Internet photo)
Follow the Moneyy
14
Who Are They Giving Their Money To?y
Venture Capitalists
Commercial Organizationsg
Non-Profit Organizations
Federal Government15
Federal Programsg National Science Foundation
Small Business Innovative Research Program
Small Business Technology Transfer ProgramProgram
U.S. Patent Office U.S. Patent Office
In-Q-Tel 16
Take Note of Demographicsg p
17
Photo Source: Clipart.com (Getty Images)
Follow Leaders
18
Lists of Leaders Time Magazine
100 Most Important People in the World
W ll St t J l Wall Street Journal
50 Most Important Women in the Worldp
Fortune Magazine
25 Most Important Business People in the World 19
Futurists Check List of Futurists on Wikipedia• David Snyder• Joe Coates• Oliver Markley
David Smith• David Smith • Raymond Kurzweil• John Vanston
20
Search for Convergences
21
Photos: Clipart.com or unsourced
Charles StudorFounder and CTO at Briggo Inc.ou de a d C O at ggo c
Photo Source: Charles Studor
Charles Studor
Interests & Expertise 20 years at Motorola/Freescale 20 years at Motorola/Freescale
• Expertise in Robotics, Mobile apps Cloud computingapps, Cloud computing
While building a school in Honduras fell in love with origin of coffeeHonduras, fell in love with origin of coffee
Desire to be socially responsible
23
Photos: Charles Studor + Internet
Convergence MiniTrend: Briggos Made-to-Order Coffee Kiosksgg Charles, Founder/CTO, Briggo Inc.
F i ff i i h l d d Favorite coffee recipes in the cloud and ready by remote orderE hi ll d f i d i Ethically sourced, fair-trade organic Peruvian bean
24
Photo: Briggo.com
Examine Limits
25
Types of Limitsyp Physical
Perceptive
Practical
26
Addressing Limitsg Define Limit
Determine limiting factor
Search for ways to overcome this factor
27
Analyze Frustrations
28
Photos: Clipart.com (Getty Images)
Rami HaanFounder, CEO, HAAN Corporationou de , C O, Co po at o
29
Photo Source: Stacy Zoern (from Internet)
Romi Haan In Korea eat on floor, sleep
on floor, kids play on flooron floor, kids play on floor
Frustrated with scrubbing Frustrated with scrubbing floor twice a day
Determined to liberate the Korean housewifeKorean housewife
Founder & CEO of HAAN Corporationp Sells first steam mops in
early 2000searly 2000s
Introduced in U.S. in 2007 on QVC Televison andon QVC Televison and sells out in 6 minutes
$120 million in revenue in $120 million in revenue in 2010.
Helping to achieve gender equity in Korea Helping to achieve gender equity in Korea
Non-chemical solution to cleaning
MINITRENDS Book
7 Ways to Search
8 Places to Search
9 Sample MiniTrends
4 Ways to Select Mi iT dMiniTrends
4 Ways to Develop Mi iT d Pl
32
MiniTrends Plan
13 Ways to Put Pl i t A ti
32Plan into Action
MiniTrends 2014: Fall, Austin, TX
33
Photo Source: TFI
MiniTrends Resources• MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trendsby Dr. John Vanston and Carrie Vanston
• 3rd Annual ConferenceMiniTrends 2014: Staying Innovative in the Successful BusinessSeptember 26, 2014, Austin, TX p , , ,
• MiniTrends Resource Page http://minitrends.com/minitrends/resources/
• MiniTrends Presentations
• MiniTrends Workshops• MiniTrends Workshops
• MiniTrends Seminars34
• Research and Alerts
The MiniTrends Concept allows you p yand your colleagues to
demonstrate and utilize your de o st ate a d ut e youimagination, your intelligence, your
perceptiveness, your desire toperceptiveness, your desire to make the world a better place, and
YOUR PASSION35
It’s also a lot of fun!
36
These and other non-sourced photos: Clipart.com (A division of Getty Images) or TFI
7 Pathways to 7 Pathways to Profit and Personal
SatisfactionCarrie VanstonVice President, Communications
Conference Director, MiniTrends 2014: Staying Innovative in the Successful Business Co-Author, MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology TrendsBusiness & Technology Trends(512) 258-8898 ● www.minitrends.com ● www.tfi.com ● [email protected]
Copyright © 2014, John Vanston/Carrie Vanston, Technology Futures, Inc.
