Welcome to A World Of Ideas

Contents

What is Mypitch.com?

Why Mypitch.com?

How does Mypitch.com Work?

Recent Mypitch.com Clients

The Mypitch.com Creative Network

How can Mypitch.com help its Clients?

Mypitch.com Business Proposition

Mypitch.com (UK) Subscription Options

Client Testimonials

Contact Mypitch.com

Appendix – Creative Examples

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Forward by Mypitch.com

We believe that Mypitch.com will change how brands work with

creative people and idea generating.

Together we will form one of the biggest creative networks and a client base larger than most agency networks.

Welcome to Mypitch.com – a world of ideas

Consumers creating commercials is part of this brave new world we live in. It’s an exciting new format for brands to communicate with their audiences. People’s relationship with a brand is becoming a dialog, not a monolog.”

Lee Clow, the Chairman and Global Director of TBWA\Worldwide (Apple’s agency)

”

Mypitch is a global tool and meeting place where ideas and inspiration are given free scope and made a reality. Our network of creative minds develops

ideas for both local and global brands and campaigns.

What is Mypitch.com?

”

Why Mypitch.com?

Do you really know who has the best idea for your company? Is ityour agency, somebody in your office or a perhaps a freelancerin Italy or a creative talent in Argentina?

Mypitch.com has an accessible creative global network with proven talents delivering quality results and you only pay for what you get.

Proven results and ROI with low risk.

Client selects oneor a number of ideas

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Mypitch.com pays thefee to the creator(s)

Client receives the completed pitch along with the copyright of the original artwork

If the Client selects several ideas they are ranked

Client Brief is broadcastedto 3,800 creative minds in138 countries.

Creative minds work with thetask for a pre-determined period of time set by the Client.

All contributions and ideasare published, or not, dependingupon the Client wishes.

Mypitch.com creates a client specific showroom. Neutral arena.

Client produces a brief

How does Mypitch.com Work?

Recent Mypitch.com Clients

Mypitch.com Creative Network

Currently 3,800 creative people in 138 countries increasing to 5,000 by end of 2010

MyPitch.com is currently launching in France, Ireland, UK, Poland and Spain

Asia, Africa and other European countries launching later this year.

The most important thing is that the network consists of quality creative people and that the pitches are of high quality.

How can Mypitch.com help its Clients?

Film, Branding, Animation, New formats, Package design, Storyboarding, Copywriting, Web design, Writing, Design, Logotype, Tag lines, New

concepts, Photography, Interior design, Virals, Programming, Marketing

IDEAS & INSPIRATION FROM MYPITCH.COM NETWORK

“We need a new website”

“A new packaging design so nice you wont throw it away”.

“Give us new in-store activity ideas”

“Produce a blog, social media strategy and campaign site”.

“How do we spread our brand and message without buying banners”.

“Give us new ideas concerning our positioning”.

“Produce a print ad”

“Marketing campaign synopsis”

“Develop the concept ‘No more bad buys”.

“Produce the graphical design and brand identity for a new hotel chain”.

Recent questions asked of the Mypitch.com creative network

Service fee options to access the Mypitch.com creativenetwork, set number of posted & broadcasted briefs andformation of a Company showroom. A client can chooseto publish as many briefs as they like.

Fees for additional posted briefs outside of the setservice options

Fees paid to the creator for each idea purchased (theyretain 100%). Please refer to slide 13 (Creator Fees).

Mypitch.com Business Proposition

Mypitch.com Creator Fees

The best way to have a good idea is to have lots of ideas (Linus Pauling 2 time Nobel Prize winner)

Fees assigned to the “creator fees” associated with each brief should reflect theimportance of the brief and the value of the contribution made by the creatorspitch. Higher creator fees will attract a higher level of creativity, productivity andmost importantly a higher number of quality responses.

Creator fees also reflect the Clients own brand image in

fairly rewarding & recognising the new ideas and inspiration

delivered by the creators within the Mypitch Network.

In creativity matters, there’s no trade-off between

quantity and quality: it is only through quantity that you get quality.

MYPITCH is an exciting new way formarketers and creative talent tomeet. It's time that the internet hasevolved the competitive process thatconnects ideas to great brands. I lookforward to collaborations and workthat come from MYPITCH."

Doug Jaegerfounder, creative director of thehappycorp global President of The Art Directors Club.

”

Mypitch.com Client Testimonials

Mypitch provides a unique opportunity to open up theactual brief from clients to all the creative people who arein the community. In this way we will be able to workwith people who are in other parts of Sweden and theworld.

Andreas Dahlqvist, Creative Director at DDB Sweden

(A client to Mypitch.com and The fifth best agency in the world according to Creativity)

”

Avis Is a global brand with a long and interesting history. We used Mypitch.com to come in

contact with creative people all over the world and to grasp the many good ideas they had

about Avis and ”We try harder”. We will continue to use Mypitch.com together with our

agencies.

Christer Ljungqvist, Head of Marketing, Avis Sweden

Rica Hotels acts on a global market and we need to be good on communicating with people frommany cultures. Also, we sometimes wish for someone with a total neutral perspective to give us newideas of how we could and would communicate. These two needs is the most primary reason why wechoose to use Mypitch.com as an important tool in our communications toolbox. We are very happywith the variety in and results of the different briefs we have posted so far and will absolutelycontinue to use the creative and multicultural Mypitch community to give us inspiration and ideas inour future projects.Jörgen Dyssvold, Head of Marketing, Rica Hotels

”

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A very interesting idea that usesinternet’s possibilities and createsadvantages for advertisers as well astheir agencies. It also makes newpossibilities for ambitious creators to beseen and to develop. A place thatstimulates an exchange between theywho have ideas and those who needsthem.

Mats Rönne

Former Chairman Swedish Advertisers Association & former global brand manager at Electrolux

”

Contact Mypitch.com

The UK Sales Agent for Mypitch.com is Addinteraction Limited

For more information contact:

Wayne MundayManaging DirectorAddinteraction Limited

Office : 0845 475 30 75Mobile : 0779 938 76 07Fax : 0129 521 12 73Web : www.addinteraction.com

Welcome to A World Of IdeasAppendix

(Creative Examples)

Mypitch : TV Commercial

Mypitch : TV Commercial

Mypitch : Printed Ad

Mypitch: Concept & Graphic Design

Mypitch: Packaging & Design

Mypitch: Branding

In-store activities

Mypitch: In-Store Activities

Mypitch: In-Store Activities

Mypitch: Logo, Webpage, Advertising