3

1991) ,

1991)

“ ”

•

•

•

•

•

•

2541

"

1991)1991)

2008)

International Beverage Holdings Limited (“IBHL”) 2551 IBHL

6

Inver House Distillers Limited (“Inver House”) IBHL

IBHL 6

International Beverage Holdings Limited USA, Inc.

:

100%

:

&

VS

promotion promotion

4P’S

promotion

PriceLeo 420 /

Strategy:Leo Beer

SPT :position beer

market share

position Brand Name Leo

Leo Beer pricing strategy

final consumer

-

-

-

AEC

50