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Fans are also being reached using technologies in beacons, social media, drones, etc.
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Sports Marketing + Reaching The Fan Sean Arthur
The Fan Reach Tech
> Sports are powerful tools that inspire loyalty – 35% of fans buy brands that surround their favorite team
> To Reach The Fan You Need To Understand The Habits Of Fans: -‐TV is still king of fan consumption, but mobile and digital media are emerging as instrumental -‐Fans will come to sports on their own accord; marketers need to reward them for it
The Fan Reach Tech
> Remember: Sports Sell Experiences And Use Tech to Enhance It -‐Behind-‐the-‐scenes and insider content is immensely popular (see Hard Knocks) -‐Teams/Players using different platforms like Snapchat, Instagram, and Meerkat -‐Makes fans feel like important part of team dynamic, fosters team identity
> Holy Grail For Sports Fans Is Team Content That Fans Can’t Normally See -‐Behind-‐the-‐scenes and insider content is immensely popular (see Hard Knocks) -‐Teams/Players using different platforms like Snapchat, Instagram, and Meerkat -‐Makes fans feel like important part of team dynamic, fosters team identity
> Advertisers Need To Be A Constant Presence In Fans’ Lives -‐ Fans live online and consume information on their favorite teams daily (24/7) -‐Most successful sports marketing integrates advertising across many platforms -‐70% of game-‐related searches happen in month of game day vs. the day itself
The Fan Reach Tech
Remember: Sports Sell Experiences And Should Use Tech to Enhance Them -‐Out-‐of-‐home experiences are outpacing in-‐game ones; advertisers now need to reach fans pre and post-‐game -‐“We in the sports business don’t sell the game, we sell unique emotional experiences.” – Mark Cuban
> Holy Grail For Sports Fans Is Team Content That Fans Can’t Normally See -‐Behind-‐the-‐scenes and insider content is immensely popular (see Hard Knocks) -‐Teams/Players utilize different platforms like Snapchat, Instagram, and Meerkat -‐Fans feel like important parts of the team dynamic and foster team identity
Risk Takers Succeed In The Overlap Between Sports And Technology -‐Nike: Utilizing new technology with QR-‐code wristbands for in-‐game fans -‐Nike and others succeed by taking chances to enhancing the experience
Live sports continue to dominate fan consumption, despite evolving digital offerings
