present edited

.

“ ”

“ ”

DELIVERY)

1.

2.

3.

1.

2.

3.

(Quantitative

Analysis)

(Survey

Research)

1.

2.

2.1

2.2

2.3

3.

4.

5.

5.1 Independent variables)

5.1.1

5.1.2

5.1.3

(4 P’s)

5.2 (Dependent variables)

- -

- -

- -

-- -

- -

-

4 P’s

- -

-

-

-

-

-

-

-

/

1.

2.

3.

4.

5.

6.

International Brand

Local

Brand

http://www.google.co.th/imgres?imgurl=http://www.edtguide.com/images/cms/content/89/2010/01/20/47935_8736032852.jpg&imgrefurl=http://www.edtguide.com/bigcampaign/Delivery/%E0%B9%80%E0%B8%8A%E0%B8%AA%E0%B9%80%E0%B8%95%E0%B8%AD%E0%B8%A3%E0%B9%8C%E0%B8%81%E0%B8%A3%E0%B8%B4%E0%B8%A5%E0%B8%A5%E0%B9%8C%E0%B8%94%E0%B8%B5%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%A7%E0%B8%AD%E0%B8%A3%E0%B8%B5%E0%B9%88_6282.html&usg=__fGAgQa8hVN7jOMkloHZYz5oKJyw=&h=338&w=500&sz=63&hl=th&start=2&zoom=1&tbnid=kNR0JfwxUZVIVM:&tbnh=88&tbnw=130&ei=nEk8UIf6BoTjrAeS3oCYAw&prev=/search?q=%E0%B9%80%E0%B8%8A%E0%B8%AA%E0%B9%80%E0%B8%95%E0%B8%AD%E0%B8%A3%E0%B9%8C%E0%B8%81%E0%B8%A3%E0%B8%B4%E0%B8%A5&um=1&hl=th&sa=N&gbv=2&rlz=1W1AMSA_enTH368&tbm=isch&um=1&itbs=1

http://www.google.co.th/imgres?imgurl=http://www.bloggang.com/data/t/translation-town/picture/1299335781.png&imgrefurl=http://www.bloggang.com/mainblog.php?id=translation-town&month=05-03-2011&group=1&gblog=51&usg=__dBkBJ0Q9skR53gMuGb3fn4txIhU=&h=300&w=300&sz=38&hl=th&start=2&zoom=1&tbnid=gRlVf6aLvdzOMM:&tbnh=116&tbnw=116&ei=sEk8UNXoNsOJrAfX74HIDg&prev=/search?q=%E0%B9%80%E0%B8%84%E0%B9%80%E0%B8%AD%E0%B8%9F%E0%B8%8B%E0%B8%B5&um=1&hl=th&gbv=2&rlz=1W1AMSA_enTH368&tbm=isch&um=1&itbs=1

http://www.google.co.th/imgres?imgurl=http://www.jobmarket.co.th/images/employer_images/[email protected];[email protected]&imgrefurl=http://www.jobmarket.co.th/search/search_job_all.php?com=849&usg=__pIkoTernsajg4C3YBco4tRp5bHg=&h=891&w=804&sz=74&hl=th&start=4&zoom=1&tbnid=S-VxaCkZk5SBAM:&tbnh=146&tbnw=132&ei=xEk8UKjxLMborQf9j4C4BQ&prev=/search?q=%E0%B9%80%E0%B8%94%E0%B8%AD%E0%B8%B0%E0%B8%9E%E0%B8%B4%E0%B8%8B%E0%B8%8B%E0%B9%88%E0%B8%B2%E0%B8%84%E0%B8%AD%E0%B8%A1%E0%B8%9B%E0%B8%B0%E0%B8%99%E0%B8%B5&um=1&hl=th&gbv=2&rlz=1W1AMSA_enTH368&tbm=isch&um=1&itbs=1

http://www.google.co.th/imgres?imgurl=http://pizza-restaurant-nutriton.findthebest.com/sites/default/files/569/media/images/PZone_Pizza_-_Meaty.jpg&imgrefurl=http://pizza-restaurant-nutriton.findthebest.com/d/d/Pizza-Hut/Calzone&usg=__Ncj7MbhypsDd48uq-YiWovjsoVU=&h=302&w=300&sz=18&hl=th&start=1&zoom=1&tbnid=RDXK0GnLy3wtUM:&tbnh=116&tbnw=115&ei=7kk8UNOEIdCtrAfdtID4Cw&prev=/search?q=pizza+hut&um=1&hl=th&gbv=2&rlz=1W1AMSA_enTH368&tbm=isch&um=1&itbs=1

http://www.google.co.th/imgres?imgurl=http://cdn.learners.in.th/assets/media/files/000/237/021/original_McDelivery-logo.jpg?1285464380&imgrefurl=http://www.learners.in.th/media/files/237021&usg=__0C8nxSlYppuiGr4dml_4rj7i-9M=&h=300&w=285&sz=21&hl=th&start=1&zoom=1&tbnid=lQQ74R9l4YhRCM:&tbnh=116&tbnw=110&ei=O0o8UKvNKoq3rAeA04DABA&prev=/search?q=mcdelivery&um=1&hl=th&gbv=2&rlz=1W1AMSA_enTH368&tbm=isch&um=1&itbs=1

S & P

http://www.wongnai.com/restaurants/12590sk-%E0%B8%AA%E0%B8%81%E0%B8%B2%E0%B8%A2-%E0%B8%A5%E0%B8%B2%E0%B8%A3%E0%B9%8C%E0%B8%84-big-c-extra-%E0%B8%A3%E0%B8%B1%E0%B8%8A%E0%B8%94%E0%B8%B2/photos/ff80808134c17a090134cd61a1f26cff

http://www.google.co.th/imgres?imgurl=http://www.hongthongrice.com/userfiles/image/seeFah.jpg&imgrefurl=http://www.hongthongrice.com/recom_detail-21.html&usg=__xZ9I4LyA7T4t9kQ4P5qTojT7lnU=&h=250&w=250&sz=19&hl=th&start=3&zoom=1&tbnid=m2n_-qh1tQd44M:&tbnh=111&tbnw=111&ei=H0s8UMrQEoTTrQe0iYDYBg&prev=/search?q=%E0%B8%A3%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%AD%E0%B8%B2%E0%B8%AB%E0%B8%B2%E0%B8%A3%E0%B8%AA%E0%B8%B5%E0%B8%9F%E0%B9%89%E0%B8%B2&um=1&hl=th&rlz=1T4AMSA_enTH368TH368&tbm=isch&um=1&itbs=1

http://www.google.co.th/imgres?imgurl=http://www.webappiphone.com/delivery/images/iconPizzaSANDP.gif&imgrefurl=http://www.webappiphone.com/delivery/&usg=__COLkSP6D1ZAn1vVM0AW1EsDBJRo=&h=100&w=100&sz=7&hl=th&start=2&zoom=1&tbnid=ZnX3NgAt2yxLQM:&tbnh=82&tbnw=82&ei=bUw8ULHlD8uxrAfv4YCYBQ&prev=/search?q=%E0%B9%80%E0%B8%AD%E0%B8%AA%E0%B9%81%E0%B8%AD%E0%B8%99%E0%B8%94%E0%B9%8C%E0%B8%9E%E0%B8%B5%E0%B8%94%E0%B8%B5%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%A7%E0%B8%AD%E0%B8%A3%E0%B8%B5%E0%B9%88&um=1&hl=th&rlz=1T4AMSA_enTH368TH368&tbm=isch&um=1&itbs=1

http://www.google.co.th/imgres?imgurl=http://sin.stb.s-msn.com/i/64/25902F12D1492F97D4BB181CA3C95F.jpg&imgrefurl=http://lifestyle.th.msn.com/shopping/hotitem/%E0%B9%80%E0%B8%A5%E0%B8%82%E0%B8%AB%E0%B8%A1%E0%B8%B2%E0%B8%A2%E0%B8%AD%E0%B8%A3%E0%B9%88%E0%B8%AD%E0%B8%A2%E0%B9%83%E0%B8%AB%E0%B8%A1%E0%B9%88&usg=__jM82Vw0OdJ-pHfOBup0mbXlUWQk=&h=410&w=450&sz=65&hl=th&start=14&zoom=1&tbnid=pZvD5OfaU4LTJM:&tbnh=116&tbnw=127&ei=4Uw8UOv4O4bLrQfApIHwDg&prev=/search?q=%E0%B9%82%E0%B8%AD%E0%B8%AD%E0%B8%B4%E0%B8%8A%E0%B8%B4%E0%B8%94%E0%B8%B4%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%A7%E0%B8%AD%E0%B8%A3%E0%B8%B5%E0%B9%88&um=1&hl=th&rlz=1T4AMSA_enTH368TH368&tbm=isch&um=1&itbs=1

http://www.google.co.th/imgres?imgurl=http://www.jobinthezity.com/wp-content/uploads/2010/12/intro_cont_20091110171106.jpg&imgrefurl=http://www.jobinthezity.com/%E0%B8%87%E0%B8%B2%E0%B8%99%E0%B9%80%E0%B8%AD%E0%B8%81%E0%B8%8A%E0%B8%99/%E0%B8%A3%E0%B8%B1%E0%B8%9A%E0%B8%AA%E0%B8%A1%E0%B8%B1%E0%B8%84%E0%B8%A3%E0%B8%9E%E0%B8%99%E0%B8%B1%E0%B8%81%E0%B8%87%E0%B8%B2%E0%B8%99%E0%B9%80%E0%B8%AA%E0%B8%B4%E0%B8%A3%E0%B9%8C%E0%B8%9Fmk.html&usg=__Z9cm8SsRSRf2D6blrQD66lJ8KyE=&h=720&w=960&sz=30&hl=th&start=2&zoom=1&tbnid=hMhipEnAyCJmjM:&tbnh=111&tbnw=148&ei=Dk08UMfEOsL3rQfRoIHoBg&prev=/search?q=mk+restaurant&um=1&hl=th&rlz=1T4AMSA_enTH368TH368&tbm=isch&um=1&itbs=1

http://www.google.co.th/imgres?imgurl=http://www.thaifranchisecenter.com/images/Directory/franchisethai/01food/103_mue_logo.gif&imgrefurl=http://www.xn--12cle2dagf6fm8kza5be50a.com/index.php/%E0%B8%84%E0%B8%A3%E0%B8%B1%E0%B8%A7%E0%B8%A1%E0%B8%B7%E0%B8%AD%E0%B8%96%E0%B8%B7%E0%B8%AD-668.html&usg=__WP_xTTUI8wm2uFzVpJ4QcKSl9-c=&h=180&w=180&sz=17&hl=th&start=18&zoom=1&tbnid=2A82Mevt4LjkaM:&tbnh=101&tbnw=101&ei=gE08UOQSg_KtB8LTgYAG&prev=/search?q=%E0%B8%84%E0%B8%A3%E0%B8%B1%E0%B8%A7%E0%B8%A1%E0%B8%B7%E0%B8%AD%E0%B8%96%E0%B8%B7%E0%B8%AD&um=1&hl=th&rlz=1T4AMSA_enTH368TH368&tbm=isch&um=1&itbs=1

http://www.google.co.th/imgres?imgurl=http://122.155.0.199/jabchai/images_joke/5261/5261-1.jpg&imgrefurl=http://www.jabchai.com/main/view_joke.php?id=5261&usg=__p_unl-62F9cdbVcQxUk24kAgBSE=&h=301&w=250&sz=33&hl=th&start=11&zoom=1&tbnid=q-0LQMvMX0I1IM:&tbnh=116&tbnw=96&ei=uE08UO3FEYrxrQe2soGgBw&prev=/search?q=%E0%B9%80%E0%B8%96%E0%B8%B2%E0%B8%94%E0%B8%B4%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%A7%E0%B8%AD%E0%B8%A3%E0%B8%B5%E0%B9%88&um=1&hl=th&sa=N&rlz=1T4AMSA_enTH368TH368&tbm=isch&um=1&itbs=1

S&P,

http://www.google.co.th/imgres?imgurl=http://www.webappiphone.com/delivery/images/iconPizzaSANDP.gif&imgrefurl=http://www.webappiphone.com/delivery/&usg=__COLkSP6D1ZAn1vVM0AW1EsDBJRo=&h=100&w=100&sz=7&hl=th&start=2&zoom=1&tbnid=ZnX3NgAt2yxLQM:&tbnh=82&tbnw=82&ei=P048UNrXLMrMrQfvioBY&prev=/search?q=S&P+DELIVERY&um=1&hl=th&rlz=1T4AMSA_enTH368TH368&tbm=isch&um=1&itbs=1

Schiffman and Kanuk ( 2000 : 3)

(Searching) (Purchasing)

(Using) (Evaluating) (Disposing)

6W’s 1H

(Marketing Factor)

4

• (Product)

• (Price)

• (Place)

• (Promotion)

2550)

2550)

n = P(1-P)(Z)2

e2

1

(Check List)

2

(Rating

Scale)

3

(Rating Scale)

4

1.

2.

3.

4. (C0ding)

1. (Frequency)

(Percentage)

2. (Mean)

(Standard Deviation)

3. - (Chi-square)

4. (Logistic

Regression)

Business

present edited