Seo presentation by mahendra

Presentation By Mahendra Varma

Search Engine Optimization SEO

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1. Definition of SEO

2. Current State of Search

3. Organic vs. Paid

4. How Search Works

5. Why It Matters

6. SEO Recipe

7. Benefits of Internet Marketing

8. SE Ranking FactorsPresentation By Mahendra

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Definition Search Engine Optimization (SEO) is the

process of improving the volume and quality of traffic to a web site from search engines via "natural" (organic or algorithmic) search results.

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The State of Search

Next to email, Search is the most popular online activity

Search engine results continue to get better every year

Today, Google knows about more than 1 trillion web pages, and they find 2 billion new ones every day

Just as we rely on search engines, they need our help to improve their relevance.

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Share of Search Market

Google 61.5%Yahoo 20.9%MSN/Live 9.2%Ask 4.3%

AOL 4.1%Google

Yahoo

MSN

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Organic Vs. Paid


Pay Per Click (PPC)


Local Results (Maps)


Organic Results (SEO)


Pay-Per-Click “Organic” SEO• results in 1-2 days• easier for a novice or one little knowledge of SEO• ability to turn on and off at any moment• generally more costly per visitor and per conversion• fewer impressions and exposure• easier to compete in highly competitive market space (but it will cost you)• Ability to generate exposure on related sites (AdSense)• ability to target “local” markets• better for short-term and high-margin campaigns

• results take 2 weeks to 4 months• requires ongoing learning and experience to achieve results• very difficult to control flow of traffic• generally more cost-effective, does not penalize for more traffic• SERPs are more popular than sponsored ads• very difficult to compete in highly competitive market space• ability to generate exposure on related websites and directories• more difficult to target local markets• better for long-term and lower margin campaigns


How Search Engines Work

1. Search engine bots/spiders are continuously crawling the web, making note of new pages and content. They are not overly sophisticated, which is why html sites with properly built links/navigation often outrank more dynamic sites that use Flash and JavaScript links.

2. Specialized search spiders later return to web pages to gather this new information and it is eventually added to the search engine’s index. Again, these bots are basic…they can read text and links, but not much else.

3. When you conduct a search, the results are displayed almost magically, but a lot is happening behind the scenes. Results are pulled from the current Index, based on a complex algorithm.


Dear website owner,

Google gives the first importance to the content after that It will goes to the other factors .

Google has algorithm called robots it will check the web site daily or weekly as per the trust and frequency of updating of the web site

See below how Google will cache the page

How Google Will Cache


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Eye Tracking Study – EnquiroOver 50% of all clicks were on the first 3 organic results.- Location- Relevance - Page Title - Description - URL


Why It Matters•SEO is important because it improves the odds of someone finding your company online.•Online visibility can help your credibilityand brand awareness.•Improved rankings don’t always translate to more traffic and sales.•Think like your customers, then verify how people search. SEO can put you in front of the people looking for your products & services.•Your online marketing efforts should be focused on an end result.•Make sure your website/landing page makes it easy for visitors to sign up, join, request information, buy, or whatever else you seek.•85% of all traffic on the internet is referred to by search engines•90% of all users don’t look past the first 30 results (most only view top 10)


Why It Matters

Both Clients

Free Traffic

Paid Traffic


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SEO Recipe

On Page FactorsPage TitleKeywords in ContentHeading Tags

Keyword ResearchHow do people search?Competition level2-4 word phrases

Link BuildingInternal ExternalAnchor Text

Improved RankingsBetter VisibilityIncreased TrafficMore Leads/Sales


Benefits of Internet Marketing Interactive AdvertisingSupports current marketing efforts Improve your Competitive EdgeExpand Customer Base and Target Audience Increase Referrals and word of mouthBoost Sales, repeat business and customer loyaltySave time and money by reducing marketing costsBuild customer trust / Protect your customers privacy


1. Keyword Use in Title Tag2. Overall Popularity of Site – “Trust” & “Authority”3. Anchor Text of Inbound Link4. Age of Site5. Internal Link Structure6. Keyword Use in Page Content7. Outbound Links to Quality/Relevant Sites8. Age of Page9. Keyword Use in Heading Tags (H1, H2, H3)10. Age of Link

Search Engine Ranking Factors

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Research keywords related to your business Identify competitors, utilize benchmarking techniques and

identify level of competitionUtilize descriptive title tags for each pageEnsure that your text is HTML-text and not image textUse text links when ever possibleUse appropriate keywords in your content and internal

hyperlinks (don’t overdo!)Obtain inbound links from related websitesMonitor your search engine rankings and more importantly

your website traffic statistics and sales/leads producedEducate yourself about search engine marketing

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Basic Tips & Optimization Techniques


How to Improve the Traffic of a Website By Using Off page OptimizationLink BuildingDirectories & Search Engine SubmissionsSocial bookmarking & Networking PromotionClassified postingForum postingPress release promotionArticle SubmissionBlogs writing and promotionE mail CampaigningVideo SubmissionsBanner promotions


Thank You.

Questions?

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Business

Seo presentation by mahendra