Dall’idea alla startupbuone pratiche di brainstorming per neo imprenditori

Francesco Fullone ff@ideato.it / @fullo

the Brainstorming process

ideato*

meet entrepreneurs with a great

big idea

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don’t use technology and don’t talk about technologies

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just focus on the business

Invalidate the idea

- with real users - with analytics - with interviews

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Interviews

uncover the processes needed to reach “the solution”, or even better the

UNIQUE VALUE PROPOSITION

ideato*

use, or produce, a business model canvas (or a lean canvas)

as a starting point

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reduce the idea complexity

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removing the “waste” “drawing” its process

focusing on “Unique Value Prop.” splitting it in smaller “User Stories”

identify the “personas”

reduce the idea complexity

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identify the Personas to represent

your customer segment

http://www.flickr.com/photos/osterwalder/

gain creators

pain relievers

gains

pains

customer jobs

products & services

Value Proposition Canvas

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Interviews

use a model storming process

to represent the process

use scenarios to uncover edge cases

write user stories with

all the stakeholder

as __________

I want to _____

in order to ____

using paper prototypes sketch an

approximative interface, mapping all the user stories

!MVP

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simulate with paper prototypes the

application streams and map on them all the “personas” you

identified

!MVP

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(if possible) test the paper prototype on

users

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Interviews

Product MVP development

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MV…what?

“The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort”

by Eric Ries

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test the MVP assumptions

then... build MVPs more than one if needed

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It’s evolution, baby

Or like this

Reasons behind

Be able to test hypothesis with minimal resources

Accelerate learning

Reduce wasted engineering time

Reach the customers ASAP

Test your hypothesis

• Interviews

• Landing Page

• Surveys

• Crowdfunding

Reduce wasted time

• Concierge (Sir, how may I help thou?)

• Mage of OZ (it’s you, but hidden behind the curtains)

• Piecemeal (someone else API ftw!)

engineering mostly.

A lot of MVPs

• Products

• Services

• Features

0

17,5

35

52,5

70

0

25

50

75

100

Metrics are everything

Pirate MetricsAcquisition

Activation

Retention

Referral

Revenue

Don’t be fooled by the vanity metrics!

High-fidelity MVPs

You (may)

have to code

something

the planning process (re-iterate as your wish)

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use a kinda-SWOT analysis on Unique Value Proposition to prioritize user stories in the MVP building process

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UVP (s/o)

complexity (w/t)

12

3 4

Tech approach

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UVP (s/o)

complexity (w/t)

21

3 4

Biz approach

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to do doing done

kanban board

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agile/lean processes

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test the MVP assumptions

build MVPs more than one if

needed

brainstorming with PO

brainstorming tools

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whiteboard, pencil, paper & post-it

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? ?!?

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