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How to leverage social media for personal branding.
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Social BrandingSocial BrandingConnecting You with
People and Business OpportunitiesConnecting You with
People and Business Opportunities
Before We Dive In…
18+ years of journalism, marketing, PR and digital experience
MSLGROUP, global PR and marketing agency
Work with cross section of companies on corporate and digital communications
Let’s connect at www.donmartelli.com
Today We Will...
…define social media to provide context for our conversation
…help you understand how to use social media for personal branding
…develop a way to ensure what you’re doing is working
A Definition...
Social: relating to human society and its members
Media: the means of communication
While Social Media is Fueled by Technology...
...and Populated with Content...
...it is Still Driven by People.
The Type of People Connections
How Can You Be Part of the Matrix But Stand Out?
Social Branding: It’s About You
Use Social Media to Build Your Online Brand
Google search is the battle ground
Set up channels that you feel comfortable with, yet will get you the right exposure
Leverage your expertise
Cross market to give content a shelf life
Keys to Success
Consistency
Transparency
Helping
Recommending
Connecting
Offline
Is It Working?
Inside The Numbers
Google Analytics for blog traffic and marketing
Klout
Connections
Recommendations (inbound)
Followers with substance
Take action on your behalf
The Intangible
Three Key Take-a-Ways
The Three Steps: Monitor & Read
Monitor & Read
Google alerts
Your brand, product, company or service
Competitors names
Issues
Keywords
Three Steps: Set Up Your Profiles
Step up your profiles
Use a professional, but “you” photo
Create a consistent one-line bio
Create one graf bio
Capture your name across platforms
Three Steps: Engage
Engage Answer questions
Quora Be generous and gracious Don’t be “that guy” Be personable without being personal Take advantage of cross promotion Be a nerd: track and measure everything Be yourself Be kind to yourself; expect mistakes
Questions?
Thank You
Let’s connect at DonMartelli.com
Presentation is available for download at Slideshare.net/donmartelli
