2. What is Social Media? Social Media is a collection of
websites on theinternet where users can communicate witheach other,
providing information about theirlives using a combination of
posting pictures,audio, video and/or statements. Examples: Blogs,
social networks, image andvideo sharing, etc.
4. 2013 Social Media Marketing Report 79% of marketers surveyed
have integratedsocial media into their normal marketingtechniques
86% of marketers surveyed place high valueon social media marketing
in 2013 (up from83% in 2012) 47% of marketers surveyed have been
usingsocial media for two or more years
5. Benefits of Social Media Marketing
6. Cost Effective Social Networking sites (Facebook, YouTube,
LinkedIn,etc) are free accounts and easy to maintain You can use
paid advertisements on social networkingwebsites as well, however,
it isnt necessary 62% of marketers surveyed in 2013 spend only 1 to
10hours a week using social media for marketing You can also still
choose to use traditional methods ofmarketing (billboards, TV
commercials, magazine ads,etc.) while using social networking
sites, but wouldntnecessarily need to budget as much money on
thosemethods as you are currently
7. Increased Exposure and Traffic =Increased Sales 89% of
marketers surveyed in 2013 believethe number one benefit of social
mediamarketing is increased exposure 67% of internet users are
logging on to accesssocial networking sites The other 33% of
internet users (even non-internet users as well) can learn about
yourservice via word of mouth from those who haveheard about you
from social networking websites
8. Generate Leads and Get Familiar withWhat Your Customers Want
Consumers like when companies take theiropinion into consideration.
Using social media sites gives you direct access toyour consumers
thoughts, ideas, and concerns Convenient way for customers to
comment orpost what they want and what they dont likedirectly to
your webpage If you know what your customer base has in mind,
itseasier to make the product more appealing to them
9. Summary of Social Media Marketing Almost 90% of marketers
who were surveyed in2013 placed a high value on social
mediamarketing Increase your exposure, without spending asmuch
money on advertising Get familiar with your consumers
10. Works Cited Stelzner, Michael A., 2013 Social Media
Marketing IndustryReport. Social Media Examiner. Social Media
Examiner.May 2013. Web. 10 June 2013.. Admin. How Social Media Can
Help Your Business. SocialMedia Online. Social Media Online. 7 June
2013. Web. 10June 2013. . "The Brief History of Social Media." The
Brief History ofSocial Media. N.p., n.d. Web. 13 June 2013..
11. Song Credit DeVotchKa. How it Ends. How it Ends.
CiceroRecordings, 2004. CD.