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Facebook and LinkedIn have emerged as effective marketingtechnologies of savvy professionals who use these tools toget and keep their messages in front of clients and prospects.You may be signed up on one or both. But are you maximizingthe remarkable potential of social networking to expand yournetwork, spread your messages, and grow your business?Signing up is behind you; the explosive potential of socialnetworking is in front of you. Edith Yeung offers strategiesfor tapping the power of social networking in order to widenyour contacts, build your brand, and market your messagesto professional and personal communities.
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Social Networking and New Media
Twitter: edithyeungbiztechday
Facebook.com/BizTechDay
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Why do you need to care?
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More than 400 million active users
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50% of our active users log on to Facebook in any given day
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More than 1.5 million local businesses have active Facebook Pages
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More than 20 million people become fans of Pages each day
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What is Marketing?
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Before you get started
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Quantcast it
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Strategies & Ideas
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Set Expectationsfor Your Fans
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Special Promo
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Engage Your Fans
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Do: 7 Highly Effective Habits for Facebook Users
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Custom Facebook Business URL
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Clear, Simple and Sweet Business Summary
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Clear pictures or logo of your company
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Consistent User Engagement
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Always Add Values to Your Fans
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Separate Personal Friends & Business Fans
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Consistent Photo and Video Tagging
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Don’t
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Try too hard
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Wrong Images
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Wrong Messages
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Too Many Messages
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How to Build a Facebook Fan Page
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Gift for you
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How to Linkedin to Market Your Business
Twitter: edithyeungbiztechday
Facebook.com/BizTechDay
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Why do you need to care?
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Over 55 million members in over 200 countries
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Executives from all Fortune 500 companies are LinkedIn members.
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Before you get started
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Quantcast it
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Copyright © 2010 iConnect Lab Inc. All rights reserved.
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Strategies & Ideas
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Do: 7 Highly Effective Habits for Linkedin Users
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Pick a Custom URL for your Public Profile –
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Craft a Robust ‘30-Second Elevator Pitch’ Summary Statement
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Customize Websites Text
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Make Frequent Status Update
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Custom Linkedin Request
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Custom Linkedin Introduction Email
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Create Linkedin Event
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Don’t
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Wait too long
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Random Connections
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Random Intro
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Social Networking and New Media
Twitter: edithyeungbiztechday
Facebook.com/BizTechDay
