1. Social Networking& New Media
Clayton Kraby

2. 3. (
,
)
4. BENEFITS OF SOCIAL MEDIA
Low Cost & No Cost
Build relationships with your customers
Become a Thought Leader in your field
Make it easy for your customers to spread the word
Generate traffic to your store, event, or website
5. Good news travels fast.
Bad news
travels faster
6. Vincent Ferrari called AOL to cancel his membership.
It didnt go well.
He recorded it and put it on his blog.
It ended up on YouTube.Then the Today Show. Then the New York Times and thousands of websites.
7. The AOL Customer Service representative was fired.
LOTSof bad publicity.
Thousands of customers left.Thousands more likely decided not to go with AOL.
AOLfined $1.25 million by the State of New York for these practices.
8. Why can't you get good service in []?
1. I was at [] Lumber the other day close to an hour with 3 things on my list. NOT 1 person asked if I needed help. I was all over the store looking for these items. After getting put out by the lack of service, I put everything back that was in my cart and walked out. UGH!
2. Was at [] with a friend the other night. After 10 min of waiting for service I walked up to the waitress station and asked if I could get drinks and menus...The waitress looked at me like why are you bothering me? Can't you see I'm busy visiting with the bartender. UGH!
3. At []Eye Care I got called 3x by the DOCTOR making sure I had enough money to pay for my appt. Cash or debit card only...are you kidding me? Definitely cancelled my appointment and won't ever go back...
9. SOCIAL MEDIA
MYTHS
10. MYTH #1: The Medium is the Message
SOCIAL MEDIA
MYTHS
11. MYTH #2Lets createa viral marketing campaign
SOCIAL MEDIA
MYTHS
12. 13. 14. (Population of USA = 307,006,550)
15. MYTH #3We dont need it
SOCIAL MEDIA
MYTHS
16. MYTH #4I dont have the TIME
SOCIAL MEDIA
MYTHS
17. MYTH #5We can hire it out
SOCIAL MEDIA
MYTHS
18. SOCIAL MEDIA
MYTHS
19. HAVE A STRATEGY
Provide Valuable Content
Develop Relationships
Attract Customers
20. Be Remarkable
Get permission to
tell them more
Tell it to those
who care
They will
tell others
21. Know Your Audience
Who are they?
What do they care about?
22. Have A GOAL In Mind
Web Traffic
Event Attendance
New Customers
Program Participation/Awareness
23. 80/20 rule
80% should be beneficial for your fans: helpful articles, exclusive details, personal interaction, etc.
Only 20% should be promotional
24. 25. Great features for businesses & groups
Over 70% of US internet users are on Facebook
2nd most visited website(behind Google)
750 million active users
(US Population = 307 million)
26. 3rd Largest Population
(behind China and India)
27. Create your fan page
Start the conversation
Expand your fan base
Analyze and optimize
28. Create your fan page
29. vs
Profile
Page
Fans
No Fan Limit
Visible to Anyone
For businesses, products, celebrities, groups, etc.
Friend Requests
Friend Limit
Visible to Friends
ONLY for people
30. www.Facebook.com/FacebookPages
Click on
31. 32. ADD PAGEINFORMATION
Descriptions
Location
Contact Information
Websites
Location Map
History
Mission Statement
33. PHOTOS
180 x 540pixels
Utilize photos at top of profile
(^ Position your thumbnail)
34. UTILIZE APPS
Allows use of HTML code
Create landing pages
Encourage Liking
Static HTML: iFrame Tabs
35. Start the conversation
36. Know your business
What is your unique voice?
What value will you offer your fans?
Know your audience
What content are they interested in?
What would engage them?
Know your goals
Raise awareness?
Increase sales?
STRATEGY
37. WRITING POSTS
3 4 times a week
Be informal
Keep it social
20
80
38. make announcements
share news
invite feedback
39. mention others in posts
UTILIZEFEATURES
ask questions
share links
40. HAVE FUN
41. 42. NEGATIVE FEEDBACK
43. Expand your fan base
44. INFORMYOURCONTACTS
45. SOCIAL PLUGINS
Like Button
Comment Box
Activity Feed
46. MARKETYOURPAGE
47. VANITY URL
facebook.com/nike
Pages with more than 25 fans can set up vanity URL
Go to facebook.com/usernameand Set a usernamefor your Pages
48. Use Facebook Ads
Target by interests & demographics
Pay per click or per impression
Set a lifetime or daily budget
49. Analyze and optimize
50. INSIGHTS
51. Questions?
52. For Business
FOR BUSINESS
53. Easyto use
Increased Exposure
Share links, photos, & more
54. Follow To subscribe to a Twitter account
Tweet Individual message
RT or Retweet Reposting anothers account
Trending Topics Most discussed terms
55. @username Your public Twitter name and URL
Hashtag Using a # symbol before a term
Shortned URLs Shorter URLs save characters
56. 140 Characters
Micro-blog
Tweet from phone or computer
57. Post tips, advice, and articles
Give customer service &technical support
Reach out to your customers
58. Be informal & friendly
Listen for feedback andrelevant conversations
Follow others, mention othersretweet, and use hash tags
59. 60. TWITTERSTATS
61. Any Questions?
62. 63. More than 2 billion views per day
35 hours of video uploaded every minute
More video uploaded to YouTube in 60 days than the three major US television networks created in 60 years
64. Why YouTube?
Easy & Cheap to Create & Upload
Gives your business a personal touch
Allows for greater interaction with your target audience
65. What to post
Podcasts & Interviews
Product/Service/Site Tours
How-To Videos
66. Best Practices
Keep it short (1 3 minutes)
It doesnt have to be professional quality
Share it on your website, FB, Twitter, etc.
67. Review Stats
68. BLOGS
69. Wordpress.com vs Wordpress.org
Platform is free
Limitless Templates & Customization
70. 71. No software to download
No HTML knowledge needed
Easy to create & maintain
72. www.ThemeForest.net
73. QUESTIONS?
74. So How Do You LISTEN?
(to other peoples private conversations without being creepy)
75. So How Do You LISTEN?
Most online conversations are searchable!
76. 77. You can use the Facebook Search tool to find out if anyone mentioned you
78. www.Google.com/alerts
Check on Competitors
Search broad topics
79. See Also:
80. Finally, you have to be willing to RESPOND
81. Address customer concerns and issues
Make changes in response to customer feedback
Let them know changes have been made
Reward good customers
82. Social Networking& New Media
Clayton Kraby
THE END