24/7 Social Media Learning & Networking Breakfast Meeting PresentationJanuary 28th 2015

Page 1© 24-7 Business Networking


What We’ll Learn About LinkedIn Showcase Pages

1: What They Are2: Why You Want Them3: Where You Find Them4: How To Create Them5: Next Steps


What Are & Why Have a LinkedIn Showcase Page?

• Allows Members to follow those aspects of your business that interests them.

• Extend Your Company page & Spotlight specific brands, product lines or services.

• Allows You to share More Focused Information about product & services.


Where You Find LinkedIn Showcase Pages

Company Page


How To Create Your LinkedIn Showcase Page


How To Create your LinkedIn Showcase Page


How To Create your LinkedIn Showcase Page

You will be set up as admin – here you can

add more people


How To Create your LinkedIn Showcase PageUsual ‘prescriptive’ boxes to

fill in, and logo’s to load

Max 200 characters


Open Space Advertising Ltd Showcase Page


Showcase page for 24-7 Training

And here is the Showcase page on our Company Page


Next Steps With Your Showcase Page: Create Content

Showcase page is now ready to starting publishing content


Next Steps With Your Showcase Page: Analytics

Only for Page Administrators


Next Steps With Your Showcase Page: Notes

You can have up to 10 Showcase Pages. Although LinkedIn say ask them if you need more !!

Currently there are no ‘Vanity’ or customizable URL’s. LinkedIn say they are looking at this.

Currently you cannot ‘copy’ your company page to your Showcase Page – again LinkedIn are looking into this.


BUSINESS SPOTLIGHT


Three Great social Media Tools


3 Great Social Media Tools

1. Create a marketing strategy2. Create images3. Curate content

You will need these to:


STRATEGY

Tool Number 1: Create A Successful Campaign

Why do it?

What do I want?

Who do I need to connect to?

How do I organise them?

What do I say to them?

How do I know it’s working?


Creating Images


Create Images with Canva.com


• Email Banners• Social media post images• Presentations• Posters• Facebook cover & post images• Pinterest• Instagram

Use Canva To Create:


Inside Canva.com

Choose options from the bar to

create image

This is where you view your image


Inside Canva: Creating Your Image

You can select a category or search for an image to use as A Background.



Once You Enter a Search Term or Click on

a Category a Large Selection of Images Appears For You To

Choose From


Social Media: Layouts

Layouts


Inside Canva: Creating your Image

Scroll Down and Choose From One of The Available

Layouts


You Can Now See The Layout You Have

Chosen



Inside Canva: Adding Text

Text



Scroll Down and Choose a Text Style you Would Like To

Use


You Can Now See The Text Style You Have

Chosen




Instead of Using An Image or A Layout You Can Choose A

Background



Lastly You Can Choose To Use Your Own Image That You

Upload Or Take From Facebook.





Curating Content


Curate Content With Swayy.com


Curating Content: Inside Swayy

Social media accounts you have

connected with Swayy

Keywords that will be used to search for

content you can share

Trending content and sources



Once you find content you like, click the share

button



Click here and add your tweet.

Click here and add text to your post.

Click here to add a comment to your

post

Choose which accounts to share

your content

Choose to post now, or schedule


Curating Content With Swayy: Analytics

This gives info like who's clicked on links, liked and shared content

Scrolling down gives analytics for each

individual post

If you click Graphs you get an array of Information Which shown bar charts, pie

charts and graphs.