Sweet talk.!A workshop on selling your idea in 120 seconds.

1.Monterrey.

2.Books.

3.ラーメン

Why is this important?

“He that has no silver in his purse should have silver on his tongue” !

– !Thomas Fuller.!

“!An elevator pitch is an overview of an idea, product, service, project, or other solution to a problem and

is designed to just get a conversation started. ”

To say.

• What is it?

• Who needs it?

• Why do they need it?

• Who are you to have the solution?

“________ is a service that provides dignity to poor people and make them the life

easier and less painful due to their economical situation by lending small loans

and giving them the opportunity to …”

@osvaldoayala_

“The most valuable of all talents is that of never using two words

when one will do.”!-!

Thomas Jefferson.

Who’s gonna pay for it?

• The baby or the mom?

• The government or a non profit org?

• The bride or the broom?

• The architect or the contractor?

The reason.• I’ll spend 10 minutes instead of spending 2 hours?

• Will it last at least 50 years?

• It’ll cost a fraction of the last product but It’ll break in 5 years?

• It’s eco friendly so it goes according to my moral and values?

The 9 C’s.1. Concise!

2. Clear!

3. Compelling!

4. Credible!

5. Conceptual!

6. Concrete!

7. Consistent!

8. Customized!

9. Conversational

Authority.• Field of experience.

• Education.

• Knowledge of industry.

• Relationship with the subject.

• Partnered with.

• Etc…

Thank you.