改變的力量 消費改變習慣的方式

The Power of Change

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Change is individual 改變的個人化

1 – The change loop 習慣的循環 What is habit? How does habit work? 2 - The craving brain 渴望新鮮的大腦 How to create a new change? 3 - How to change it from the customer?

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Step  1    

•  Iden6fy  the  customer’s  need� • What  is  the  customer’s  habit?  � • Why  am  I  doing  this?    

Step  2  

Step  3  • Why  did  the  customers  start  doing  this?  �

Step  4  

•  Have  a  branding  plan  � • When  you  are  branding,  there  is  no  6me  to  do  bad  habits  and  stop  the  changes.    

* Experiment with customer’s themselves rewards How To be satisfied?

Change  from  Awareness  

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Change  Codes  

Customer’s  need  

Customer’s    want  

Customer’s    Desire  

There is only one thing that you need to know.

copyright  to  ginachang2014