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Social media and technology best practice guide for nonprofit organizations. Learn how to communicate with today's generation.
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A nonprofit organization’s best practice guide for technology and social media
Volunteer Management for Today’s Generation
Demographics Affecting Volunteer Rates
Peak for adults in their 30’s and 50’s
Education level
Reside with their own children under 18
Keeping Baby Boomers Volunteering: Corporation for National and Community Service, Office of Research and Policy Development Authors
Reducing Turnover
Type/nature of activity
Greater time commitments
Asked by the Organization
Involved with multiple
organizations
Keeping Baby Boomers Volunteering: Corporation for National and Community Service, Office of Research and Policy Development Authors
Millennials
75% of the global workforce will be Millennials by 2025 http://www.forbes.com/sites/danschawbel/2013/09/04/why-you-cant-ignore-millennials/
http://www.gen-we.com/
Thinking Positive
Tech savvy
Diverse
Connected
Activists
Desire to make difference
Desire to push business forward
Grown up with: cell phones, Internet, connected devices
18% Hispanic, 14% black, 4% Asian, 3% Other, 59% White
24 hour news cycle, websites as everyday part of social life
Cause awareness, online activity, conscious consumers
Social enterprises, crowdfunding, crowdsourcing
Service hour requirements, Teach for America, AmeriCorps
Negative Stereotypes
Narcissist
Entitled
Lazy
Coddled
Delusional
No attention spans
Love of Technology Sent or received text messages in the past day 51%
Believe new technologies make people more efficient 69%
become involved in philanthropic endeavors via the Internet 33%
find their online philanthropic involvement satisfying 2%
http://www.forbes.com/sites/larissafaw/2012/10/23/are-millennials-lazy-or-avant-garde-social-activists/
Millennials would rather…
Give up sense of smell Than give up a
connected device
http://www.huffingtonpost.com/russ-warner/millennials-jobs_b_2566734.html
Have a flexible work environment & access to social
media Than have a higher pay check
Millennials Giving Back 81% Donated money, goods or services
70% Educated others about a cause or issue
68% Participated in volunteer work or service
60% Signed an online or written petition
56% Fundraised for a cause
52% Expressed an opinion on positive social change issue by commenting online
49% Joined/created a group for a positive social change issue on a social network
45% Organized or united friends/neighbors to work together for a particular cause
43% Provided leadership skills to an organization related to positive social change
41% Wrote to or called a politician
36% Attended a political rally, speech or protest of any kind
35% Texted to make donations, voted, or organized a demonstration
http://www.waldenu.edu/~/media/Files/WAL/about/walden-university-social-change-impact-report-summary-report.pdf
Beliefs for the Future * Due to digital technology, people are getting involved in positive
social change issues faster and more frequently than ever before.
84%
* Digital technology can turn interest in a cause into a movement
more quickly than anything else 88%
http://www.waldenu.edu/~/media/Files/WAL/about/walden-university-social-change-impact-report-summary-report.pdf
World will continue to be more integrated Think globally, act locally
Volunteer Management Cycle Assessment
Position Design
Recruitment
Intake and Screening
Orientation and Training
Supervision and
Feedback
Recognition
Retention
Changing Workforce Blurring work and life
Goals achieved vs hours worked
Performance review cycles
Coworking and collaborative workspaces
Working for more than a paycheck
Flexible shifts and after hours
Emphasis on social interaction and shared learning
Place people at the center
No more “top-down”
Assessment
Millennial Values
Collaboration Teamwork
Openness Transparency
Assessment
Organizational Culture Assessment
Open & Transparent
• How do you operate? • How do you generate
money? • How do you make
impact?
Release control
• Be open to others working on your behalf
• Create true personal connections
Solution-inspired
• Empower volunteers to create own solutions and execute strategies
Requires cross-departmental institutional involvement
Pathway To Get Involved
Position Design
Self-organized group
Event-based
Young professional group
Leadership opportunities
Creating Volunteer Opportunities
* Purpose * Commitment level * Date, time, location * Staff contact
* Job description * Benefits to the volunteer * Prerequisites (training)
Position Design
Types of Volunteer Activities
Micro volunteering / crowdsourcing
One-time event volunteering
Group volunteering
Board/committee / event planning
Using background experience
Position Design
How Millennials Find Opportunities To Serve
Recruitment
Reaching Millennials Use social media with strong call to action: Facebook, Twitter, Instagram, Pinterest, Youtube
Have a good website mobile friendly, search engine optimized, well designed
Recruitment
Reaching Millennials Send e-mail campaigns with clear call to action optimized for mobile ConstantContact, Mailchimp
List opportunities online VolunteerMatch.org, Idealist.org, Networkforgood.org catchafire.org, christianvolunteering.org, meetup.com
sparked.com/content/nonprofit, craiglist.org,
createthegood.org, Eventbrite.com
Recruitment
How to Use Social Media • D
iscuss issues you are dealing w
ith as an organization
• Ask questions, ideas, and w
ays to im
prove w
eekly 1
• Post video blogs, stories, and photos of people you serve
• Provide direct contact info (phone, em
ail, social m
edia) for all key people 2
• Create at least one shareable action on each page of your w
ebsite
• For example, “If you like this article, please share w
ith your friends on Facebook” 3
• Search social m
edia content (posts/tw
eets) and comm
ent/provide feedback on relevant conversations to your cause or issue 4
Recruitment
Social Media Tips Make a complete Profile
• Photos, information about your programs, links to your website and blog • Introduce people managing the account
Listen • Get to know your followers • Learn from what others are doing
Chat • Build relationships • Don’t lead with an ask or promoting • Offer to help, share links, retweet others, and engage in conversation
Identify influencers • Engage the people who have trusted relationships
Call to Action • Build relationships, engage with people, be a good resource, connect others, and then ask
your network to support your cause
Recruitment
Technology Tools
Making a website/blog • Tumblr, Wordpress, Drupal, Joomla, Weebly, Squarespace
Listen • Get to know your followers • Learn from what others are doing
Receiving Online Donations • Paypal integration, donation widgets, VolunteerMark
Volunteer Management Software • VolunteerMark! Signupgenius.com, volunteerspot.org, etc.
Project Management Tools • Asana, Google Apps, AgileZen
Volunteer Onboarding Intake and Screening
Simplify the process
Be responsive (within 24 hours)
Give frequent updates
Make sure the volunteer is the right fit
Preferred communication Method (txt msg, Facebook)
Value volunteer’s time
Clear Process From Start To Finish
Your Website
Volunteer Management Software
Online Tools
Intake and Screening
Organization Overview Orientation
and Training
Micro volunteer
1 time volunteers
Group volunteering
Leadership roles
Tell your story
Behind the scenes, open, honest
Engage Millennials to solve specific challenges
Relationship building
Value Feedback
Welcome all types of feedback
Ask what you can do to be better
Invest in tools and resources to position volunteers for success
Provide contact information everywhere
Be open, transparent, and accessible and always listen
Do not take down negative social media posts, try to resolve the concern
Encourage reviews on GreatNonprofits.org
Supervision and
Feedback
Recognizing Volunteers
Create a spotlight/blog post for highest impact volunteer
Recognize collaborative efforts
Recognize individuals for being team players
Show the impact of their work
Assess volunteers’ strengths and make deliberate connections
Say “Thank You” and “Happy Birthday”
Build personal relationship and ask about their interests/life
Volunteer Appreciation parties and social events
Recognition
Retaining Millennials
Maintain regular communication through varied channels
Have a skills bank that maps the competencies of your volunteers
Know and understand who they are and how they are contributing
Provide opportunities for Millennials to involve their friends and family
Provide career-building opportunities – develop a new skills set
Retention
Social experience
Skills-based volunteering
Solution-inspired
Call to Action
Key Takeaways
Thank You! Andrew Stanley (913) 735-7520 [email protected] VolunteerMark – Maximizing The Volunteer Experience
www.volunteermark.com
www.facebook.com/volunteermark
@volunteermark 5250 W. 116th Place, Suite 200
Leawood, KS 66211