CompetitiveStrategyis aboutbeingdifferent

Offers low-cost faresfor price-sensitive customers.

Targets young furniture buyers whowant style at a low cost.

1.) Variety-based Positioning

1.) Variety-based Positioning

2.) Needs-based positioning

3.) Access-based Positioning

The essence of strategic positioning is to choose activitiesthat are different from your rivals…

A sustainable strategic positionrequires trade-offs…

Repositioning =

Straddling =

Made trade-offs to its benefit!

Fit drives both competitive advantage and sustainability.

3 Types of fit:

• Simple Consistency

• Reinforcing Activities

• Optimization of Effort

Strategy means doing many things well,not just a few.

Strategy Problems:

•The Failure to Choose

•The Growth Trap

Strategy Solutions:

•Profitable Growth

•The Role of Leadership

Thank you!-Tara Stewart Kuhnen