WHITE BALL REVOLUTION

A socio economic transformation through

productive participation & AGRO BASED

INDUSTRIALISATION

Satyajit Singh

WHY MAKHANA ? ECONOMIC IMPORTANCE

BIHAR -- 90% OF THE WORLD PRODUCE

AREA -- 75000 HECTARES

DISTRICTS ---- 8

(Madhubani,Darbhanga,Samastipur,,supaul,Madhepura,saharsa,purnea,katihar)

POPULATION --- 50000 FAMILY

CROP PRODUCTION – 50000 --–75000 Tons /Annum

CROP VALUE -- 1500 CRORE / ANNUM/APX

AGRICULTURE REMAINS THE CENTRAL TO BIHAR GROWTH AND POVERTY REDUCTION AGENDA

WHY MAKHANA ? SOCIAL IMPORTANCE

FARMING BY MOST DEPRIVED SECTIONS OF

THE SOCIETY (FISHERMAN COMMUNITY )

FAMILY ENGAGEMENT WILL BE ENSURED FOR

9 MONTHS IN A YEAR

EMPOWERMENT THROUGH ECONOMIC GAIN /

TRAINING

RURAL MIGRATION A MAJOR PROBLEM OF

BIHAR TO SOME EXTENT CAN BE CHECKED

PURCHASING POWER WILL GROW /BETTER

PRICE REALISATION FROM 45 TO 235 RS/K.G.

WHY MAKHANA ? NUTRITIONAL VALUE

ORGANIC PRODUCE

FAT FREE

HIGH PROTEIN VALUE 14%

362 K CAL / 100 GM

ESSENTIAL AMINO ACID INDEX IS HIGHER THAN FISH, MILK,SOYABEAN

MACRO &MICRO NUTRIENTS HIGHER THAN LITCHI,MANGO,BANANA

MEDICINAL PROPERTIES /GOOD FOR HEART

WHITE BALL REVOLUTION

WBR

BACKWARD LINKAGE

Khet Se Bazaar Tak 26 Block

PROCESSING

CENTRE

MARKETING (Domestic & Export)

KHET SE BAZAAR TAK (Backward Linkage)

MAJOR PROBLEMS FACED BY FARMERS

1) PRICE ASSURANCES

2) EXTENSION SERVICES

3) ELIMINATION OF INTERMEDIARIES

(Product factor & Land factor)

4) TIMELY AVAILABILITY OF

PRODUCTION CREDIT

KHET SE BAZAAR TAK COMPONENT VALUE CHAIN

INPUT

TECHNOLOGY

TRAINING

EXTENSION SERVICES PROCUREMENT

CENTRE

FINANCE

FIXED PRICE

FARMERS

SELECTION OF FARMER

Suitability of pond

Past production record

Desire to cooperate

His family labour output

Procedure for becoming member

Form fill with proof of identity

Agreement paper with price/quality/qty

Bank account opening

Issue of photo identity card

RANGE OF MEMBERSHIP

Individual farmer

Self help groups

Fisherman cooperatives

Cooperatives

NGO

Farmers club

Grower associations

Women’s group / others .

MAKHANA MITRA KENDRA (Block)

FOCAL POINT FOR FARMER INTERACTION, INFORMATION EXCHANGE & TRAINING

SUPPLY OF PLANTING MATERIAL & ALL OTHER INPUTS

PLATFORM FOR PROVIDING CREDIT

COLLECTION OF PRODUCE

SORTING / GRADING / HOLDING FOR LIMITED PERIOD

PACKING AND FORWARDING

Who is Makhana Mitra ?

Educated – unemployed village youth

From the local area

Has basic agriculture knowledge

Passion to succeed

Empowering Makhana Mitra ….

Specialised trainings

Face of the company

Mentor of the Farmer

Earning from commission on sales

FINALLY

Self Starter Entrepreneur

KHET SE BAZAAR TAK REACH…..

1 STATE

4 DISTRICTS

12 BLOCKS

655 VILLAGES

12000 FARMERS

KHET SE BAZAAR TAK BENEFITS……

Average income increase of member-----------

From 18000 Rs -- 94000 Rs Per Acre

Soil Health improvement – 5010 acre

Water Health improvement -- 5010 acre

Access to financial credit -- 4000 farmers

Entrepreneur developed -- 32

MAKHANA CALL CENTRE

24 HR MAKHANA CALL CENTRE TO

ASSIST THE MEMBERS

MAKHANA MOBILE MITRA

AWARENESS VEHICLE TO SUPPORT

KHET SE BAZAAR TAK

Khet Se Bazaar Tak A Model Of Partnership

strong partnerships between:

Buyers

Logistics & Storage providers

Input Suppliers

Technology Providers

Research Institutes

Agri Universities

Government Agencies

KEY SUCCESS FACTORS

RELATIONSHIP WITH FARMERS

UNDERSTANDING OF SPECIFIC AGRONOMY

PRODUCTION MANAGEMENT COMPETENCIES

ABILITY TO PROVIDE VALUE ADDITION TO

BUSINESS MODEL OF BUYERS

EFFECTIVE SUPPLY CHAIN MANAGEMENT,

CONTROL COSTS

LEVERAGE IT

PROCESSING CENTRE

Modern processing centre (ISO 9000 & HACCP ,India organic ,BRC, )

Patliputra Industrial area ( 30000 sq ft)

Technology from BOSCH Germany ,HEAT & CONTROL Australia & CFTRI Mysore

Modern Packaging System (Flex Ind)

Commercial Production From OCT 2006

PRODUCT PROCESS DEVELOPMENT

THE OPPORTUNITY IN THE PROCESSING OF

MAKHANA LIES IN THE FIELD OF SNACK

FOODS , RTE, BREAKFAST CEREALS , HEALTH

SUPPLEMENT & BABY WEANING FOODS

SNACK FOOD MKT --- 1500 CR/ANNUM

BREAKFAST CEREALS – 750 CR/ANNUM

HEALTH SUPPLEMENT — 2500 CR/ANNUM

MAKHANA NATURAL --- 500 CR/ANNUM

MARKETING

100 TOWNS OF INDIA

EXPORT -- MIDDLE EAST & PAKISTAN

SHOPPING MALL / CALL CENTRES

ECONOMIC IMPACT

Effective & efficient monitoring of

production,extension activities and credit

deliveries in a cluster

Minimising risk in farming (produce,price)

Emergence of agro processing plants at

Block level

Purchasing power of Farmer increased

SOCIAL IMPACT OF THE PROJECT

IMPROVED AGRICULTURE --Farmers as source

of Innovation ,

BETTER LIVELIHOOD -- Due to better price

gain & Input services ,

BRIGHTER FUTURES -- IT kiosk – broadening the

information ,Risk management

EMPOWERMENT ---Empowerment due to

price gains & Training

LESSONS FOR AGRI ENTREPRENEUR

Do the resource mapping and build an

effective supply chain with farmer as a

source of innovation .

Invest in backward integration .

Develop the product with differentiation as a

core element .

Clearly focus on the segment and target

audience .

LESSONS FOR AGRI ENTREPRENEUR

Benefits of your product should be there --

tangible and intangible

Benefit of your product should carry evidence

– for credibility and trust .

Develop a road map of 5 years for project.

Develop a core team to manage different

project components .

LAST WORD

We have traversed a path that few have dared to ,

we are continuing on a path that still fewer have

the courage to follow ,we must pursue a path that

even fewer can dream to pursue , yet we must

hold in trust the aims and aspirations of millions

of our countrymen

Verghese Kurien

The man behind white Revolution