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Our Challenge!
Find the most effec6ve way to increase the apprecia6on of local products Indonesia.
Objec6ve
convince them, that giving a high apprecia,on to local product is a form of na,onalism as well.
Problems
How can we appreciate local product, if the image of the product :
Cheap = have no Quality = have no Point
Solu6on
giving them opportunity to appreciate the product, by buying it with unique way.
Insights :
-‐ FREE stuff is TEMPTING! -‐ Too shy too recognize that they have no money
Message :
Tentukan harga produk ini !
Dengan membayar sesuai harga yang anda tentukan, anda bisa membantu mereka untuk mendapatkan modal pembelian bahan berkualitas terbaik
dan riset desain untuk pembuatan produk lokal Indonesia. Karena anda sendiri yang menentukan nasib bangsa anda sendiri!
Pembayaran dapat dilakukan melalui transfer : Rek BCA, a/n PRICE TAG OF NATION
9887651704
v
the higher you determine the price, the more you can give contribu6on to make the quality be\er.
links on the price tag will lead to the video of Indonesian cra]sman
the products will be placed at the cashier on modern supermarkets.
Because you are determining the fate of your own nation!