1. 1. A101050015 A101050084 A101050066 A101050087 A101050069 A101050102
2. 2. 1 ..........................................................2 ......................................................3 .................................................6 ......................................................7 ......................................................8 ................................................12 ..................................................12
3. 3. 2 () 40 61 2007 1968 CNS ISO () 1. a. 25% b. c. 2.
4. 4. 3 a. b. c. d. 3. a. +20% b. c. d. 4. a. + b. 5. a. b. c. () 2015 ()SWOT Strength Weaknes
5. 5. 4 1. () 2. (15 ) 3. 1. 2. Opportunity Threat ()4P Product Price 89 / 36 119 / 6 125 / 10 75 / 8 99 / 6 165 / 10 Place Promotion (1) (2) (3)
6. 6. 5 ()EMCCI Environment Marketing Customer 90% Competeior Industry a. b. c. d. e. () / () 38.61 38.06 HYDROKNIT 35.7
7. 7. 6 38.43 40.22 AIRFLEX 41.73 ()3049 OL 3049 43.3% 38.61 3049 52.8% 47.2% 3049
8. 8. 7 25% OL OL () 5% () 20% () 5,580 2000 1. APP 200 2. /1 180 3. Yahoo banner /1 160 40 / /
9. 9. 8 4. Yahoo banner /3 12 40 / 5. banner/3 12 1 / 6. Momo banner/3 12 1 / 7. /1000 1 100 / 8. /3000 2 10 / 9. /10 1 2200 /hr 10. TVCF/30 5,000 () Always By Your Side Always By Your Side 30 49 () 1. AD A. a. OL OL OL OL b. OL OL OL
10. 10. 9 OL c. OL OL OL B. Banner Yahoo Yahoo momo Banner Yahoo 2. EE APP APPAPP Always By Your Side 3. PR By Your Side By Your Side YouTube () A. a.
11. 11. 10 b. c. B. Banner
12. 12. 11 C. Banner D. APP APP E. By Your Side By Your Side 05/0905/10 10
13. 13. 12 1. 2. 1. 5% 30% 25%