UNLOCKING A GENERATION OF POTENTIAL

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MILLENNIALS ARE

MILLENNIAL

THE

GENERATION

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I’M PART OF A Percent likely to utilize/rent products or services from a share community

Source: Nielsen Global Survey of Share Communities, Q3 2013

MIL

LEN

NIA

LS

(18

-34

) B

AB

Y B

OO

MER

S (5

5+)

GLOBAL AVERAGE ASIA-PACIFIC MIDDLE EAST AFRICA

LATIN AMERICA NORTH AMERICA EUROPE

THE GENERATION

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I WANT

Source: Nielsen Global Survey of Corporate Social Responsibility, Q1 2014

PREFER TO WORK FOR A COMPANY COMMITTED

TO POSITIVE SOCIAL/ENVIRONMENT

IMPACT

CHECK THE PACKAGING LABELS TO ENSURE

POSITIVE SOCIAL/ENVIRONMENT

IMPACT MILLENNIALS BABY BOOMERS

THE GENERATION

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AND WATCH WHAT I WANT,

I am more likely than Baby Boomers to…

Source: Nielsen Global Video-on-Demand Survey, Q3 2015 , Nielsen Global Digital Landscape, Q3 2014

XXX TO AGREE THAT

TIME-SHIFTED PROGRAMMING BETTER ACCOMMODATES MY SCHEDULE

XXX AGREE THAT

WATCHING VIDEO PROGRAMMING ON MY MOBILE DEVICE IS CONVENIENT

XXX MORE

LIKELY TO PAY FOR A PROVIDER FOR ONLINE

PROGRAMMING

XXX

MORE LIKELY TO SAY THEY PLAN TO CANCEL SERVICE IN

FAVOR OF ONLINE-ONLY