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Sự kiện Kỷ Nguyên Khách Hàng Lai nằm trong chuỗi sự kiện DIGITAL STORY - Chuỗi sự kiện tiếp thị số lớn nhất trong năm, nơi hội tụ của các best Storyteller.
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Accuracy of the data
Frauding/Cheating
Audience Targeting
Behavioral/Interest based Targeting
Retargeting
Cross Screen Advertising
Big Data
Big Data – Key
BIG DATA AT ADMICRO• Started at 2008• Solve all online advertising problems, reach
the world-class level like Google, Facebook.
REAL TIME ANALYTICS
• Computing real time, very big data• Frauding click/view/action system
Case 1: A customer in 2012 had 40.000 fraud clicks in three hours.
Case 2: A customer in 2014, had 10.000 fraud clicks in only 30 minutes.
AUDIENCE TARGETING
RETARGETING• Provide retargeting capabilities in the
following cases:
Visit your websiteSee your destination productsAction on your products (buy, register…)
Optimal profit for customers• Provide the Optimize Conversion Rate: buy
products, register courses…
Optimal profit for customers• Real time bidding (RTB) technology helps customer
run ads fast, efficient reach right users.
