Sanchos : Brand Identity & Communication deisgn

Project | Branding + Retail Environment

Client | Dish Hospitality

© Leaf Design Pvt. Ltd. | www.theleafdesign.com411, Abhishek, Off New Link Road, Andheri West, Mumbai 400 053, India T: +91 22 66963603, F: +91 22 66963604 W: www.theleafdesign.com

PROJECT PROFILE

Sancho’s is an upscale Mexican Casual Restaurant recently launched in Delhi. It’s a unique and authentic Mexican entrées inspired from Texas and California. Global cuisine in an all ‘Mex’d Up!’ flair. Lea f Design had to create a unique ‘high-energy brand experience’ which would appeal to all family and y oungster s during the day and a romantic, let loose atmosphere in the ev enings.

DESIGN SOLUTION

Leaf Design dev eloped a complete brand identity , design extension s and signages for the restaurant. We helped create the desired ambience with a high -energy Mexican theme graphics accented with a People of Mexico and Spanish touch of class. The use of

natural backgrounds highlighted with Hispanic coloursand artifacts. In the exterior façade we used Spanish rustic with colour accents y et replicable to ensure the brand recognition and consistency .

Creating a high-energy Mexican experience!

Client |Di sh Hospitality Pvt. Ltd.

Location |Delhi

Work | Identity + Retail Environment

Case Study



© Leaf Design Pvt. Ltd. | www.theleafdesign.com

Logo Identity

Sancho’s: ‘All Mex’d Up!’

The logo seal inspired from ‘The Aztec World’it portrays the authentic f eel of the Mexican Civilization.




Wall Graphics

Staircase Theme Wall ( Hand Painted )

Sancho's is a complete Mexican experience –food, f un, music et al. This

complete and wholesome experience is depicted on the walls as well. The guest

is serenaded in sty le as if the musicians

were really playing f or them.




Wall Graphics

Kitchen Theme Wall ( Hand Painted )

The efficient chef at Sancho's jugglesup y our fav ourite signature Mexican

dishes the way the customers love it.The v arious ingredients and some

random names depict the v arious things

that go into cooking up a Mexican delight. The colours are also f un and spicy.




Wall Graphics

Bar Area Theme Wall ( Hand Painted )

Twisty, twirly sketches, tequila f un – all this and more are serv ed up at the bar, and all

this is depicted on the theme wall as well. The colours are light and easy, just like the

spirit of the 'spirits' themselv es.




Menu card

Menucard

Made of Wood and the Illustrations are carv ed on the sides of it like a thick border

Food & Beverage Menu card




Menu card

Kids Menu

Designed to make themf eelspecial while they are in therestaurant, the menu card

consistedinteresting trivia games, join the dots,find the way etc. to make it more

interactive




External Vertical Signage

Facade

Mandatory Signage inside restaurant




Folder Kit Cover Design

The f older cover is an inv itation –for a journey into the world of Sancho's. Ev en

the sheet of paper designed on the cover is patterned like a journey.

Collateral

back front




Promotional Communications

Teaser Advertisement

Showing a fusion of Mexican culture with Indian –the teaser Ads bring out the

unexpected similarities between the two diff erent worlds. The two fictitious people

symbolize the commonness, which

rev eals the speciality of Sancho’s which serv es Mexican food.

Sancho’s Teaser Ad Campaign published in Times Of India (Delhi).

Sancho’s Bucks

The redeemable coupon f or Sancho's are

interestingly sty led as Sancho's Bucks –exchangeable for f ood and other fun

off ers. They look like currency and are as valued at Sancho's as any other world

currency would be.