Why Dell in the Age of Digital TransformationSante RoselliSolutions Manager - ItalyDell Enterprise Solutions Group
FRS FY17 Confidential
DELL in tutto il mondo rende accessibili soluzioni End to End in grado di ottimizzare il Traditional IT e di accompagnare i clienti allrsquoadozione del New IT attraverso soluzioni ad alta efficienza che rendono possibile
semplificare automatizzare ottimizzare le risorse (economiche tecnologiche e umane)
rendere semplici e automatici i task tipicamente time consumingdeployment update monitoring support amp fix
liberare tempo e risorse per lrsquoinnovazione con la convergenza e le soluzioni ldquoready tu userdquo
evolvere gradualmente e rendere il Data Center pronto per il futuro
rivoluzionare lrsquoIT con soluzioni iperconvergenti e cloud ready
AGENDA
3 Dell - Internal Use - Confidential
There is not Digital Strategy just strategy in a Digital World
Budd Caddell
FRS FY17 Confidential
CHANGE
INNOVATIONS
6 Dell - Internal Use - Confidential
EMERGING EXPECTATIONS
FRS FY17 Confidential
CATSTACAM Pet food brand unveils Instagram device for cats
Relatore
Note di presentazione
Why should humans have all the social networking fun What about cats They have interesting varied lives (when theyrsquore not sleeping) and may have a deep desire to share it with others Thankfully the Catstacam is here to let felines indulge in some narcissism previously reserved for us humans13Itrsquos a collar-worn camera with the ability to shoot six photos per minute then upload the best ones to Instagram once it reconnects to Wi-Fi Because cats find it difficult to use shutter buttons the camera is activated by motion It even comes in packaging that can be reused as a cat toy13Related This high-tech harness lets humans and dogs communicate with each other13The result is a deluge of pictures taken from a catrsquos point of view all shared on their own Instagram accounts Donrsquot believe us How about this ingenious cat selfie taken by Footy_cat using the Catstacam and a handy tablet13
FRS FY17 Confidential
WAZE Los Angeles Country sharing data with crowdsourced traffic app
HEXO+ Intelligent drone follows and films people autonomously
MEITU XIUXIU lsquoBeautiful imagersquo app maker launches smartphone with auto-enhancing front camera for selfies
FOREO MODA Device applies pre-selected makeup look in 30 seconds
SEEDSHEET lsquoPlug and plantrsquo serviceallows gardeners to orderpre-seeded turf
Just the tip of the iceberg
15
16 Dell - Internal Use - Confidential
Apps with no infrastructure is a broken promise
17 Dell - Internal Use - Confidential
Managedsecurityservices
FCConvergedDatacenter
Memory virtualization
2011
File
Deduplication
System managementappliance
Workload management
Wireless
Scale-out
Data protectionWindows ID amp DB MgmtPerformance Monitoring
$18 billion in investmentsDisciplined MampA strategy aligned with our design philosophy
Dell
Fina
ncia
l Ser
vice
$110 billion in investments
Global Commercial Channel
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
FRS FY17 Confidential
DELL in tutto il mondo rende accessibili soluzioni End to End in grado di ottimizzare il Traditional IT e di accompagnare i clienti allrsquoadozione del New IT attraverso soluzioni ad alta efficienza che rendono possibile
semplificare automatizzare ottimizzare le risorse (economiche tecnologiche e umane)
rendere semplici e automatici i task tipicamente time consumingdeployment update monitoring support amp fix
liberare tempo e risorse per lrsquoinnovazione con la convergenza e le soluzioni ldquoready tu userdquo
evolvere gradualmente e rendere il Data Center pronto per il futuro
rivoluzionare lrsquoIT con soluzioni iperconvergenti e cloud ready
AGENDA
3 Dell - Internal Use - Confidential
There is not Digital Strategy just strategy in a Digital World
Budd Caddell
FRS FY17 Confidential
CHANGE
INNOVATIONS
6 Dell - Internal Use - Confidential
EMERGING EXPECTATIONS
FRS FY17 Confidential
CATSTACAM Pet food brand unveils Instagram device for cats
Relatore
Note di presentazione
Why should humans have all the social networking fun What about cats They have interesting varied lives (when theyrsquore not sleeping) and may have a deep desire to share it with others Thankfully the Catstacam is here to let felines indulge in some narcissism previously reserved for us humans13Itrsquos a collar-worn camera with the ability to shoot six photos per minute then upload the best ones to Instagram once it reconnects to Wi-Fi Because cats find it difficult to use shutter buttons the camera is activated by motion It even comes in packaging that can be reused as a cat toy13Related This high-tech harness lets humans and dogs communicate with each other13The result is a deluge of pictures taken from a catrsquos point of view all shared on their own Instagram accounts Donrsquot believe us How about this ingenious cat selfie taken by Footy_cat using the Catstacam and a handy tablet13
FRS FY17 Confidential
WAZE Los Angeles Country sharing data with crowdsourced traffic app
HEXO+ Intelligent drone follows and films people autonomously
MEITU XIUXIU lsquoBeautiful imagersquo app maker launches smartphone with auto-enhancing front camera for selfies
FOREO MODA Device applies pre-selected makeup look in 30 seconds
SEEDSHEET lsquoPlug and plantrsquo serviceallows gardeners to orderpre-seeded turf
Just the tip of the iceberg
15
16 Dell - Internal Use - Confidential
Apps with no infrastructure is a broken promise
17 Dell - Internal Use - Confidential
Managedsecurityservices
FCConvergedDatacenter
Memory virtualization
2011
File
Deduplication
System managementappliance
Workload management
Wireless
Scale-out
Data protectionWindows ID amp DB MgmtPerformance Monitoring
$18 billion in investmentsDisciplined MampA strategy aligned with our design philosophy
Dell
Fina
ncia
l Ser
vice
$110 billion in investments
Global Commercial Channel
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
3 Dell - Internal Use - Confidential
There is not Digital Strategy just strategy in a Digital World
Budd Caddell
FRS FY17 Confidential
CHANGE
INNOVATIONS
6 Dell - Internal Use - Confidential
EMERGING EXPECTATIONS
FRS FY17 Confidential
CATSTACAM Pet food brand unveils Instagram device for cats
Relatore
Note di presentazione
Why should humans have all the social networking fun What about cats They have interesting varied lives (when theyrsquore not sleeping) and may have a deep desire to share it with others Thankfully the Catstacam is here to let felines indulge in some narcissism previously reserved for us humans13Itrsquos a collar-worn camera with the ability to shoot six photos per minute then upload the best ones to Instagram once it reconnects to Wi-Fi Because cats find it difficult to use shutter buttons the camera is activated by motion It even comes in packaging that can be reused as a cat toy13Related This high-tech harness lets humans and dogs communicate with each other13The result is a deluge of pictures taken from a catrsquos point of view all shared on their own Instagram accounts Donrsquot believe us How about this ingenious cat selfie taken by Footy_cat using the Catstacam and a handy tablet13
FRS FY17 Confidential
WAZE Los Angeles Country sharing data with crowdsourced traffic app
HEXO+ Intelligent drone follows and films people autonomously
MEITU XIUXIU lsquoBeautiful imagersquo app maker launches smartphone with auto-enhancing front camera for selfies
FOREO MODA Device applies pre-selected makeup look in 30 seconds
SEEDSHEET lsquoPlug and plantrsquo serviceallows gardeners to orderpre-seeded turf
Just the tip of the iceberg
15
16 Dell - Internal Use - Confidential
Apps with no infrastructure is a broken promise
17 Dell - Internal Use - Confidential
Managedsecurityservices
FCConvergedDatacenter
Memory virtualization
2011
File
Deduplication
System managementappliance
Workload management
Wireless
Scale-out
Data protectionWindows ID amp DB MgmtPerformance Monitoring
$18 billion in investmentsDisciplined MampA strategy aligned with our design philosophy
Dell
Fina
ncia
l Ser
vice
$110 billion in investments
Global Commercial Channel
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
FRS FY17 Confidential
CHANGE
INNOVATIONS
6 Dell - Internal Use - Confidential
EMERGING EXPECTATIONS
FRS FY17 Confidential
CATSTACAM Pet food brand unveils Instagram device for cats
Relatore
Note di presentazione
Why should humans have all the social networking fun What about cats They have interesting varied lives (when theyrsquore not sleeping) and may have a deep desire to share it with others Thankfully the Catstacam is here to let felines indulge in some narcissism previously reserved for us humans13Itrsquos a collar-worn camera with the ability to shoot six photos per minute then upload the best ones to Instagram once it reconnects to Wi-Fi Because cats find it difficult to use shutter buttons the camera is activated by motion It even comes in packaging that can be reused as a cat toy13Related This high-tech harness lets humans and dogs communicate with each other13The result is a deluge of pictures taken from a catrsquos point of view all shared on their own Instagram accounts Donrsquot believe us How about this ingenious cat selfie taken by Footy_cat using the Catstacam and a handy tablet13
FRS FY17 Confidential
WAZE Los Angeles Country sharing data with crowdsourced traffic app
HEXO+ Intelligent drone follows and films people autonomously
MEITU XIUXIU lsquoBeautiful imagersquo app maker launches smartphone with auto-enhancing front camera for selfies
FOREO MODA Device applies pre-selected makeup look in 30 seconds
SEEDSHEET lsquoPlug and plantrsquo serviceallows gardeners to orderpre-seeded turf
Just the tip of the iceberg
15
16 Dell - Internal Use - Confidential
Apps with no infrastructure is a broken promise
17 Dell - Internal Use - Confidential
Managedsecurityservices
FCConvergedDatacenter
Memory virtualization
2011
File
Deduplication
System managementappliance
Workload management
Wireless
Scale-out
Data protectionWindows ID amp DB MgmtPerformance Monitoring
$18 billion in investmentsDisciplined MampA strategy aligned with our design philosophy
Dell
Fina
ncia
l Ser
vice
$110 billion in investments
Global Commercial Channel
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
INNOVATIONS
6 Dell - Internal Use - Confidential
EMERGING EXPECTATIONS
FRS FY17 Confidential
CATSTACAM Pet food brand unveils Instagram device for cats
Relatore
Note di presentazione
Why should humans have all the social networking fun What about cats They have interesting varied lives (when theyrsquore not sleeping) and may have a deep desire to share it with others Thankfully the Catstacam is here to let felines indulge in some narcissism previously reserved for us humans13Itrsquos a collar-worn camera with the ability to shoot six photos per minute then upload the best ones to Instagram once it reconnects to Wi-Fi Because cats find it difficult to use shutter buttons the camera is activated by motion It even comes in packaging that can be reused as a cat toy13Related This high-tech harness lets humans and dogs communicate with each other13The result is a deluge of pictures taken from a catrsquos point of view all shared on their own Instagram accounts Donrsquot believe us How about this ingenious cat selfie taken by Footy_cat using the Catstacam and a handy tablet13
FRS FY17 Confidential
WAZE Los Angeles Country sharing data with crowdsourced traffic app
HEXO+ Intelligent drone follows and films people autonomously
MEITU XIUXIU lsquoBeautiful imagersquo app maker launches smartphone with auto-enhancing front camera for selfies
FOREO MODA Device applies pre-selected makeup look in 30 seconds
SEEDSHEET lsquoPlug and plantrsquo serviceallows gardeners to orderpre-seeded turf
Just the tip of the iceberg
15
16 Dell - Internal Use - Confidential
Apps with no infrastructure is a broken promise
17 Dell - Internal Use - Confidential
Managedsecurityservices
FCConvergedDatacenter
Memory virtualization
2011
File
Deduplication
System managementappliance
Workload management
Wireless
Scale-out
Data protectionWindows ID amp DB MgmtPerformance Monitoring
$18 billion in investmentsDisciplined MampA strategy aligned with our design philosophy
Dell
Fina
ncia
l Ser
vice
$110 billion in investments
Global Commercial Channel
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
6 Dell - Internal Use - Confidential
EMERGING EXPECTATIONS
FRS FY17 Confidential
CATSTACAM Pet food brand unveils Instagram device for cats
Relatore
Note di presentazione
Why should humans have all the social networking fun What about cats They have interesting varied lives (when theyrsquore not sleeping) and may have a deep desire to share it with others Thankfully the Catstacam is here to let felines indulge in some narcissism previously reserved for us humans13Itrsquos a collar-worn camera with the ability to shoot six photos per minute then upload the best ones to Instagram once it reconnects to Wi-Fi Because cats find it difficult to use shutter buttons the camera is activated by motion It even comes in packaging that can be reused as a cat toy13Related This high-tech harness lets humans and dogs communicate with each other13The result is a deluge of pictures taken from a catrsquos point of view all shared on their own Instagram accounts Donrsquot believe us How about this ingenious cat selfie taken by Footy_cat using the Catstacam and a handy tablet13
FRS FY17 Confidential
WAZE Los Angeles Country sharing data with crowdsourced traffic app
HEXO+ Intelligent drone follows and films people autonomously
MEITU XIUXIU lsquoBeautiful imagersquo app maker launches smartphone with auto-enhancing front camera for selfies
FOREO MODA Device applies pre-selected makeup look in 30 seconds
SEEDSHEET lsquoPlug and plantrsquo serviceallows gardeners to orderpre-seeded turf
Just the tip of the iceberg
15
16 Dell - Internal Use - Confidential
Apps with no infrastructure is a broken promise
17 Dell - Internal Use - Confidential
Managedsecurityservices
FCConvergedDatacenter
Memory virtualization
2011
File
Deduplication
System managementappliance
Workload management
Wireless
Scale-out
Data protectionWindows ID amp DB MgmtPerformance Monitoring
$18 billion in investmentsDisciplined MampA strategy aligned with our design philosophy
Dell
Fina
ncia
l Ser
vice
$110 billion in investments
Global Commercial Channel
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
FRS FY17 Confidential
CATSTACAM Pet food brand unveils Instagram device for cats
Relatore
Note di presentazione
Why should humans have all the social networking fun What about cats They have interesting varied lives (when theyrsquore not sleeping) and may have a deep desire to share it with others Thankfully the Catstacam is here to let felines indulge in some narcissism previously reserved for us humans13Itrsquos a collar-worn camera with the ability to shoot six photos per minute then upload the best ones to Instagram once it reconnects to Wi-Fi Because cats find it difficult to use shutter buttons the camera is activated by motion It even comes in packaging that can be reused as a cat toy13Related This high-tech harness lets humans and dogs communicate with each other13The result is a deluge of pictures taken from a catrsquos point of view all shared on their own Instagram accounts Donrsquot believe us How about this ingenious cat selfie taken by Footy_cat using the Catstacam and a handy tablet13
FRS FY17 Confidential
WAZE Los Angeles Country sharing data with crowdsourced traffic app
HEXO+ Intelligent drone follows and films people autonomously
MEITU XIUXIU lsquoBeautiful imagersquo app maker launches smartphone with auto-enhancing front camera for selfies
FOREO MODA Device applies pre-selected makeup look in 30 seconds
SEEDSHEET lsquoPlug and plantrsquo serviceallows gardeners to orderpre-seeded turf
Just the tip of the iceberg
15
16 Dell - Internal Use - Confidential
Apps with no infrastructure is a broken promise
17 Dell - Internal Use - Confidential
Managedsecurityservices
FCConvergedDatacenter
Memory virtualization
2011
File
Deduplication
System managementappliance
Workload management
Wireless
Scale-out
Data protectionWindows ID amp DB MgmtPerformance Monitoring
$18 billion in investmentsDisciplined MampA strategy aligned with our design philosophy
Dell
Fina
ncia
l Ser
vice
$110 billion in investments
Global Commercial Channel
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
$18 billion in investmentsDisciplined MampA strategy aligned with our design philosophy
Dell
Fina
ncia
l Ser
vice
$110 billion in investments
Global Commercial Channel
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
$18 billion in investmentsDisciplined MampA strategy aligned with our design philosophy
Dell
Fina
ncia
l Ser
vice
$110 billion in investments
Global Commercial Channel
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
$18 billion in investmentsDisciplined MampA strategy aligned with our design philosophy
Dell
Fina
ncia
l Ser
vice
$110 billion in investments
Global Commercial Channel
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
$18 billion in investmentsDisciplined MampA strategy aligned with our design philosophy
Dell
Fina
ncia
l Ser
vice
$110 billion in investments
Global Commercial Channel
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
$18 billion in investmentsDisciplined MampA strategy aligned with our design philosophy
Dell
Fina
ncia
l Ser
vice
$110 billion in investments
Global Commercial Channel
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
$18 billion in investmentsDisciplined MampA strategy aligned with our design philosophy
Dell
Fina
ncia
l Ser
vice
$110 billion in investments
Global Commercial Channel
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
$18 billion in investmentsDisciplined MampA strategy aligned with our design philosophy
Dell
Fina
ncia
l Ser
vice
$110 billion in investments
Global Commercial Channel
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
$18 billion in investmentsDisciplined MampA strategy aligned with our design philosophy
Dell
Fina
ncia
l Ser
vice
$110 billion in investments
Global Commercial Channel
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
$18 billion in investmentsDisciplined MampA strategy aligned with our design philosophy
Dell
Fina
ncia
l Ser
vice
$110 billion in investments
Global Commercial Channel
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
FRS FY17 Confidential
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end solutions in the industryNo vested interest in legacy systems
End-to-end solutionsModern portfolio
No costly monolithic stacksNo forced constraints or rip-and-replace
Modular systemsFlexible scaling
No deliberate technology lock inNo intentionally closed ecosystems
Standards-basedOpen approach
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
FRS FY17 Confidential
Dell runs on DellOur technology is powering our transformation
Compellent Storage$7M reduction in
storage costs in first year
EqualLogic Storageused internally
for Exchange VMWare Oracle MegaGrid SQL Grid
SonicWall30000 concurrent
users a day on Aventail VPN solution
Wyse Thin ClientsLow cost low maintenance alternative to desktop client
used in Chengdu Manufacturing facility
CredantSimplified infrastructure and support displacing McAfee Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi75 shorter
integration time-to-value Utilized to unify SFDC acquisition instances
PowerEdge Servers18k servers ndash all managed
with Dell OpenManage
Force10Default choice for networking
solutions displacing Cisco
SecureWorks85B events
managed daily with 8194 escalations to Dell IT security for
investigation
Relatore
Note di presentazione
At Dell we share a commitment to putting our technology and expertise to work where they can do the most good possible This is most evident in our 2020 Legacy of Good Plan ndash a strategic effort to create social and environmental good as part of our everyday business objectives You can see it as we refine and improve our own products and processes engage with our communities and empower our customers partners and suppliers in ways that create value that benefits us all1313The plan launched in 2013 and each year we provide an update on progress This year there are five facts that stand out1313Energy Efficiency ndash Reduced energy intensity across our product portfolio by 301 in three years13This is part of our goal to reduce energy intensity by 80 by the year 202013Collectively this will help customers spend $450 million less on electricity with their FY15 purchases than they will on their FY12 purchases13Dell currently offers more than 150 ENERGY STAR-qualified products1313Connected Workplace ndash efforts maintain productivity while saving Dell $21 million since 201313Our research shows 86 of workers at large and small businesses who spend some time working from home report being as productive or more productive than at the office13Currently 1 in 4 Dell team members are officially part of our Connected Workplace program13Programs like this help with work-life balance allowing team members to do their best work no matter where they are13We support them through trainings the Connexus Employee Resource group and even virtual volunteer opportunities1313Packaging ndash 2 out of every 3 product shipments arrives in waste-free packaging13These numbers are even higher on certain product lines 100 of tablets and 92 of notebooks ship in waste-free packaging13Our goal is for all shipments to be made from sustainable materials and to be 100 recyclable by 202013Thanks to these sustainability initiatives and innovative designs Dell has avoided 313 million pounds of packaging and saved $533 million since 20091313Communities ndash gt14 million youth participated in Dell-funded programs since 201313Dell focuses its giving strategically on education and health care as these two areas lie at the intersection of childrenrsquos needs and Dellrsquos capabilities13We have 65 Youth Learning partners around the globe to whom we provide funding and volunteers13Expanded the use of solar-powered classrooms in Africa which feature Fresh Air servers and Wyse thin clients13More than 3400 Dell team members volunteered time and skills with Indiarsquos Learning Links Foundation13Tablet solutions have helped the group MINDS (Movement for the Intellectually Disabled of Singapore) teach life skills like hygiene grooming and good eating habits to the intellectually disabled13Jointly developed the ldquoBe the Video Game Developerrdquo program with the Girl Scouts of the USA to help girls learn coding13With childrenrsquos cancer care Dell built on a 4-year partnership with the Translational Genomics Research Institute (Tgen)13HPC helps researchers analyze patientsrsquo molecular data more quickly ndash reducing time needed for sequencing from 8 weeks to 2 days13Cloud solution helps researchers quickly collaborate share data1313Recycling ndash Wersquove recovered more than 14 billion pounds of electronics since 200713We are well on our way to our 2 billion pound goal even as technology becomes smaller this keeps these important resources out of landfills13A new initiative this year took almost 29 million pounds of plastics collected through our programs and turned that into new plastic parts for 16 different products This award-winning process has a lower carbon footprint than using virgin plastics ndash and a slightly lower cost13
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
FRS FY17 Confidential
Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20) Se lo Storage egrave parte di una soluzione con Servers Netwroking la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a euro 100 con lrsquoammontare finanziato diviso su 12 canoni Il Prestito Finalizzato egrave disponibile (nel qual caso il pagamento dellrsquoIVA egrave richiesto con la prima rata)
Pagamenti e durata 12 canoni trimestrali anticipate per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore euro20000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress Adesso potete avvalerVi di Dell Financial Services (DFS) per installare lo Storage Dell insieme allrsquoinfrastruttura di cui avete bisogno suddividendo il relativo costo su 3 anni con 12 canoni trimestrali anticipati
Contattaci oggi stessoper discutere dellrsquoofferta o per saperne di piugrave sulle
SommarioUsa il finanziameno per avere di piugrave dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
Terms amp conditions apply This offer for Dell eligible hardware financed over 3 years on a Finance lease It is available to credit qualified commercial customers in Italy Leasing andfinancing is provided by Dell Bank International Limited trading as Dell Financial Services (DFS) at Innovation House Cherrywood Science amp Technology Park Cherrywood Dublin18 Ireland and is regulated by the Central Bank of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business This offer may bechanged without notice and is subject to product availability credit approval execution of documentation provided by and acceptable to DFS and a euro15000 or pound12000 minimumtransaction size Delivery charges will apply and equipment must be insured Offers not available for personal family or household use Dell and the DELL logo are trademarks of DellInc
Rendi possibili i piani di aggiornamento dellrsquoinfrastruttura con la nostra promo 36 mesi a tasso zero
Comincia a pagare5
Relatore
Note di presentazione
PROMO STORAGE A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Finalizzato nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Storage Se il prodotto Dell Storage egrave parte di una soluzione che include altri prodotti Enterprise (ie Servers Networking) la promo si estende a tutta la soluzione Ersquo possibile integrare fino al 20 di software e servizi Il prodotto VRTX non egrave un prodotto Storage13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513 132 PROMO NETWORKING A TASSO ZERO13a Struttura locazione finanziaria (leasing) 36 mesi 12 canoni trimestrali anticipati con riscatto finale a euro 100 Ogni canone egrave pari a 112 del prezzo di acquisto Su richiesta del cliente egrave possibile utilizzare il Prestito Commerciale nel qual caso saragrave richiesto al cliente il pagamento dellrsquoIVA insieme alla prima rata13b Per quali prodotti egrave applicabile Dell Networking Ersquo possibile integrare fino al 20 di software e servizi13c Quale egrave il valore minimo del deal per poter applicare la promo Il valore minimo egrave euro 2000000 I deal di valore superiore a euro 50000000 devono essere analizzati individualmente13d A chi egrave indirizzata clienti Commercial applicabile sia per i deal diretti sia per i deal via Partner13e Scadenza gli ordini devono essere ricevuti entro il 31 Gennaio 201513
FRS FY17 Confidential
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better togethermdashand work with what you already have
Agile Efficient Enterprise
Business-Class Connected Solutions
FlexibleNext-Gen Services
Value-Added Software
bull Serversbull Storagebull Networkingbull Applicationsworkloadsbull Data center solutions
bull Data centercloudbull Data protectionbull Information mgmtbull Mobile workforce mgmtbull Security
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
Offering a comprehensive enterprise-wide portfolio of solutions ndash including hardware software and services ndash means customers can rely on Dell for a broad range of capabilities that cover the full IT ecosystem13But therersquos more to the story A comprehensive solution set allows us to address the four main trends and needs in the enterprisemdashcloud mobility big data and securitymdashthat span across the full IT ecosystem Better yet by seeing the big picture and owning the industryrsquos most progressive architectures and innovative IP we integrate everything to work better together13All of our products and solutions are engineered to work together seamlessly because everything stems from our unique design philosophy Better yet we go the extra mile to ensure interoperability with 3rd-party technologies which means our customers can preserve their investments rather than rip out and replace their current infrastructuremdashand they have the flexibility to choose their own path forward This makes everything from Dell easier to buy install manage and support 13Whereas other companies claim to offer end-to-end solutions only Dell offers enterprise-wide solutions ndash from device to data center to cloud ndash with deep functionality built to meet the demands of the modern enterprise13 13We feel that each of these four areas is very strategic to our business Despite the rumors our competitors were spreading as we were in the process of going private we believe that business-class connected solutions are very strategic to our business (we do not plan to jettison our client portfolio as IBM did) Our enterprise business is strong and growing along with our services business which in addition to support services has been broadened in recent years to support consulting and managed services and much more Also what you may not know is that we have created a strategic business unit with its own PampL centered around value-added software that works in any type of IT environment regardless of who designed the underlying infrastructure1313COMPETITORS HAVE NARROW PORTFOLIOS OR HIDDEN AGENDAS Our competitors on the other hand have narrow portfolios or hidden agendas to gain greater control of their customersrsquo data center by leveraging strengths in one area (eg HP through software IBM through services Cisco through networking EMC through storage etc) or by attempting to make one administrator more superior than the others Their goal is to create a closed ecosystem that locks customers in and blocks competitors out But from the customerrsquos standpoint these tactics create a more siloed IT environment that is more difficult to manage as well as limit flexibility down the road 1313WHAT DOES END-TO-END MEAN 13Unlike some other vendors our solutions are built and supported on a foundation of our own innovative IP 13This is important because it simplifies things for youmdashnot only can your entire solution come from a single vendor with a single point of contact for support but your technology is validated to work together as it stems from the same base of IP1313ANY COMPANY CAN CLAIM THEY ARE AN END-TO-END PROVIDER BUT FEW ACTUALLY CAN DELIVER ON THAT PROMISE1313NO OTHER TECHNOLOGY MANUFACTURER CAN OFFER FULL END-TO-END HARDWARE SOFTWARE SERVICE AND SUPPORT13Others may offer technology across the board but require channel partners to provide the full solution 13Better yet we design our solutions to work with what you already havemdashno other company goes as far as we do to ensure our end-to-end solutions work with your existing investments and the tools you like to use None of these technology vendors go as far as Dell to support competing technologies and ensure you can preserve your investments while giving you the ultimate flexibility down the road Unlike our competitors we arenrsquot afraid of a little competition especially because our products services and solutions often rank better in terms of competitive features that matter most
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
22 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security challenges
Social Mobile M2M
Big Data
Globalization
20Green goals
Business What fundamental shift will come next
6 months
Budget Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure Must maintain ROI from legacy investments
5 year replacement cycle
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Dell - Internal Use - Confidential
Physical to virtual to software-defined
Scalable solutions for
private cloud amp XaaS
Software-driven
solutions
Hyper ConvergedV
Current IT Mode 1
New IT Mode 2
Best-of-breed systems
System of systems
Server-centric software-defined
EVOLUTIONARY REVOLUTIONARY
By 2017 75 of IT organizations will have a bimodal capability Gartner
Mode 1 is traditional emphasizing scalability efficiency safety and accuracy
Mode 2 is non sequential emphasizing agility and speed
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Dell - Internal Use - Confidential24
Wersquore at the intersection of traditional amp new IT
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
25Dell - Internal Use - Confidential
Empowering your agenda your way
big data-optimizedHadoop | Cloudera
workload-readyDatabases | Collaboration | HPC
cloud-readyMicrosoft | VMware | OpenStack
virtual infrastructure-readyVMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined SDN | SDS | SDDC | VDI
Deliver better information and peak performance with ease
Maximize virtualization benefits seamlessly and economically
Build your cloud computing strategy on your terms
Navigate new IT paradigms without complexity
Drive fast actionable insights with unique analytics
Scale Speed Save
Relatore
Note di presentazione
We have done extensive research with analysts amp customers on our IT model ldquofuture-ready enterpriserdquo that provides an approach that meets your needs today while preparing you for whatrsquos around the corner 13When we talk about the changing world of IT and how to blend the traditional mode with new IT models 13There are key IT capabilities that your organization needs13Optimizing infrastructure for these capabilities as well as for your own business needs is critical to the success of your IT initiatives1313We believe your Future-Ready Enterprise must have five essential attributes workload ready virtual infrastructure ready software defined big data optimized and cloud-ready The topic of this discussion13You must be cloud-ready Experience shows that cloud delivers tremendous efficiencies but itrsquos complex Taking 100 public or 100 private cloud approach doesnrsquot work for most customers and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them How can I insure a successful cloud implementation Letrsquos take a look at some interesting datahelliphellip Next slide131313(the other attributes in case yoursquore curioushellip )13Workload-ready We know You donrsquot buy servers for the sake of buying servers You buy servers to run an application or workload on 13virtual-ready Virtualization can introduce an amazing amount of efficiency into your environment we want to help you experience it13software-defined As a paradigm this is extremely powerful because it breaks down siloes and allows you to deploy complex architectures on simple compute-centric x86 platforms 1313cloud-ready Experience has shown that cloud delivers a lot of efficiencies but itrsquos complex Itrsquos not a question of just deploying public cloudmdashprivate cloud is also powerful for certain applications and it could even be a requirement based on security or control concerns So the key challenge becomes How do you link the public cloud to the private cloud What is the connective tissue that lives between the two of them1313Big data optmized The overwhelming majority of CIOs have a big data initiative underway Itrsquos a natural extension toward leveraging the data explosion for business advantage So one of the attributes we believe your Future-Ready Enterprise must have is that it must be big data-optimized 1313Let me get back to a point I made earlier around the notion of IT sophistication Ten years ago reference architectures and appliances did not exist organizations tended to build deeply technical staff that developed from the ground up But as teams evolve from technology focus to business focus there is a fundamental shift A lot of shops are not as technically sophisticated as they used to be so a plug-and-play appliance is potentially a good option whereas a reference architecture based-motion or best-of-breed is probably better if you have a highly sophisticated technology team or have a requirement for leveraging existing investments
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
4ward Cloud in-a-boxpowered by Dell PowerEdge VRTX
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Dell - Internal Use - Confidential
Maximize operational effectiveness
by reducing the complexities of infrastructure management and optimizing resource consumption
Optimize on-premises or cloud-enabled IT by controlling operating costs and resource utilization
bull iDRAC8 with Lifecycle Controller technology
bull Zero touch deployment
Automation
Increase productivity with replicable
processes that use fewer manual steps to perform essential tasks
in less time
bull OpenManage Mobilebull iDRAC Quick Syncbull iDRAC Direct
Deliver maximum uptime and
functionality using fewer tools
that leverage embedded agent-free
management
Simplification
bull Fresh Air 20bull In-system power
characterization
Improve resource utilization dramatically with enhanced density
energy and time-saving advantages for
unparalleled TCO
Resource Optimization
Relatore
Note di presentazione
Purpose of this slide13Expand on how Dell MAXIMIZES OPERATIONAL EFFECTIVENESS13REDUCING COMPLEXITY13LIMITING RESOURCE CONSUMPTION13Dell does this through13AUTOMATION ndash Dell drives automation EVERYWHERE ndash much of it is embedded into the iDRAC8 infrastructure ndash By automating previously manual processes through our unique management architecture systems require less human interaction and intervention reducing errors and saving time that can be better utilized elsewhere Zero touch deployment allows systems to be initially deployed or repurposed automatically using simple XML profiles delivered from a central console or even in conjunction with iDRAC Direct for express local deployment13SIMPLIFICATION ndash where our competitors believe in a tool for every task Dell believes in fewer easier to use interfaces that deliver maximum functionality Fewer tools means greater tool familiarity simpler tools means less time spent learning and more time spent doing agent-free embedded management means the removal of an entire management layer Additional software agents can add significant complexity through requirements for testing OS certification that must be considered for every update OpenManage Mobile allows for anytime anywhere access and monitoring of servers for maximum response capability iDRAC Quick Sync uses Near Field Communications (NFC) capable smart devices to instantly sync system info with R630 R730 and R730xd systems by lsquotappingrsquo a unique bezel iDRAC Direct allows the integrated iDRAC controller to be accessed via a simple USB cable or key13Resource OPTIMIZATION ndash Every factor within a datacenter ndash from the power to run a server to the power to cool it - has a cost associated with it By designing platforms with cutting-edge energy efficiency density and management capabilities Dell servers deliver significant operational cost savings By delivering MORE compute cycles using LESS power and coupling it with enhanced thermal operating ranges to reduce overhead facilities costs Dell servers can deliver significantly lower Total Cost of Ownership (TCO) over the entire lifecycle Fresh Air 20 delivers expanded operating temperature ranges (up to 40 degrees Celsius104 degrees Fahrenheit for normal usage and even higher temps for limited excursion periods) which allows datacenter to reduce their ambient cooling temperature requirements or deployment in less optimal environments In-system power characterization provides exact maximum power draw figures for a platform including the draw of peripherals like PCIe cards allowing for better datacenter design cooling and power management Enhanced density offerings (like the M420 and future offerings) that do not compromise on Enterprise class features functionality or manageability save resources such as space port count etc1313
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Dell - Internal Use - Confidential
Innovative systems management simplifies and automatesSave time and cost on day-to-day operations
PowerEdge servers can be discovered and automatically configured from simple files over a network reducing deployment time and the potential for error Rack cable and
walk away
PowerEdge servers can automatically download and apply updates based on
your policies greatly simplifying administrator activity and shortening
maintenance windows
Dramatically reducing the time required to identify and resolve issues Dellrsquos unique
embedded management allows PowerEdge servers to maintain a continuously updated
health status report that is instantly accessible by Dell technical support
With express local deployment and management as well as unique NFC-enabled smart device status reports you can deploy
configure and troubleshoot servers with all the information you need at your fingertips
Near Field Communications (NFC)
ldquoZeroTouchrdquo automated deployment Automated server updates
Automated technical support Simplified ldquoat-the-serverrdquo management
ldquoWersquove designed for management flexibility One-to-one management with iDRAC managing an entire chassis ndash server storage and networking ndash using Chassis Management Controller and one-to-many provided through OpenManage Essentialsrdquo
Relatore
Note di presentazione
13Dellrsquos next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime13 Dellrsquos next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency flexibility and reliability13Dellrsquos next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency platform agility and industry-leading reliability13
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
32 Dell - Internal Use - Confidential
SupportAssist integration with OpenManage Essentials Dell ProSupport Remote Services Customer site
Dell Support
Dell SupportAssistDiagnostics and logs
Remote remediation and parts dispatch
Hardware discovery
Hardware health status
Hardware monitoring
Hardware inventory
DellOpenManage
Essentials
Dell ProSupport Remote Services bull Auto-case creationbull Data analysis
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Dell - Internal Use - Confidential
iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Casebull LCD replacementenhancementbull Update iDRAC locally
Inventory Displaybull Service Tag System Model Host Name iDRAC IP
MAC Address CPUs Memory info etchellip
Monitoring Displaybull SEL logs LC logs Power Output Temperature
Global Health Fans Power etchellip
httpwwwyoutubecomwatchv=hITOahA4cnU
Relatore
Note di presentazione
Instructional Purpose Understanding the Quick Sync feature13Time 3 minutes1313INFO The Quick Sync acts as an LCD replacement allowing users to update iDRAC locally and wirelessly 13It displays most of the system information such as Service Tag System Model Host Name iDRAC IP MAC Address CPU Memory Info Health Monitoring Info and so on 13Additionally it also displays the SEL logs LC logs etchellip13This feature enhances user experience using it is simple and requires no key parameters to type in simply touch and hold the Quick Sync Activation button gt launch the OMM app on your mobile device gt touch and hold for 2 seconds to updategather system information1313TRANSITION The next slide shows the physical design of Quick Sync13
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Dell - Internal Use - Confidential35
Dell Management Plug-in for VMware vCenter
bull MonitoringAlertingbull Deep level detail for inventory monitoring and
alerting all available inside vCenterbull Dell recommended vCenter actions based on Dell
hardware alerts
bull DeploymentProvisioningbull Zero-Touch bare metal hypervisor deployment
without PXE leveraging Dell Lifecycle Controller
bull Firmware Updatesbull Ability to deploy BIOS and firmware updates from
vCenter
bull Hardware Managementbull Online access and renewal of hardware warranty
Native VMware vCenter plug-in that streamlines tools and task associated management and deployment of Dell servers in your virtual environment
Relatore
Note di presentazione
13So what is Dell Management Plug-in for VMware vCenter Simply put it is a consolidation of traditional tools and tasks associated with deploying managing and updating servers in a virtual environment Dellrsquos solution is one of a kind in the industry in that we can natively deploy from bare metal a server with ESX Additionally it can consolidate alerts and offer remediation suggestions update the firmware and BIOS from vCenter and timed to minimize risk and give you visibility to service and warranty history of the servers1313Added Proactive Systems Management in 10113Auto-support case (Phone Home)13Automatic diagnostics13Proactive dispatching13Warranty tracking amp expiration notifications13
Dell - Internal Use - Confidential
Standardizing and streamlining most common tasks
Reduce Complexity
Speed Deployment
Minimize Risk
Video compares the number of tasks with and without the Dell Management Plug-in for VMware vCenter
Relatore
Note di presentazione
For a video demo of the before and after state see 13Internal httpsalesedgedellcomcmsdocid=0901bc82803cd11fampll=md13
Dell - Internal Use - Confidential
DellBlueprint Portfolio
500-12000 usermailboxes
MicrosoftSharePoint
Lync Exchange Ref Arch
End to End CCC Ref Arch from client to
datacenter (up to 10k+ users)
Red Hat Openstack Ref Arch (SM L
sizing)
With ASM DCM
Ref Arch with Cloudera
Hadooop SAP Hana with
Boomi Statistica
SharePlex etc
Oracle (OLAP OLTP) amp SQL
(incl Fast Track) Ref Arch with
sizing with TOAD
SharePlex etc
HPC Ref Arch ndashNFS HSS amp Intel Edition
(IEEL) (S M L sizing)
50-1000 VMs MS Hyper-V amp VMware ESX
Ref Arch (S M L)
Cloud Platform System (CPS)
New
Dell Acceleration Appliance for Databases
(DaaD)
Dell Intg Solution for Oracle
Database 12c (DISOD)
XC Series
Dell Genomics Platform
New
Ref Arch
Engineered Solutions
XC Series
DISOBA (Oracle Biz Analytics)
Analytics Platform System
Dell - Internal Use - Confidential
DPACK cosrsquoegravebull Dellrsquos Performance Analysis Collection Kit or
DPACK egrave ndash Lightweightndash Remote ndash Agentless ndash Tool di campionamento che supporta il
monitoraggio di molti server aggregati in un singolo file
bull Produce un report personalizzato
bull DPACK supporta il monitoraggio di Windows Linux o cluster VMware attraverso vCenter
bull Uno strumento che ci aiuta a prendere le decisioni migliori
38
39Dell - Internal Use - Confidential
CONVERGED SOLUTIONSTraditional IT evolution
Dell - Internal Use - Confidential
Agile efficient enterprise systems Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
CapabilitiesWorkloads virtualization software-defined cloud big data
Optimized to deliver better results
Dell PowerEdge Servers
Optimized for energy efficiency with any workload at any scale
Dell Storage
Designed for modern workloads to deliver lasting value
Dell Networking
Engineered to improve IT efficiency and economics
Dell Software
Developed to simplify IT management and mitigate risks
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
KEY POINTS1313Dell is the only end-to-end IT solutions provider13The Future-Ready Enterprise is built upon a future-ready IT foundation common infrastructure that can bridge the gap between traditional and new IT paradigms1313SCRIPT1313I mentioned that our approach is evolutionary and end-to-endmdashso you can begin optimizing with Dell at any point in your journey anywhere within your IT infrastructure Unlike many of our competitors Dell has solutions that span the entire enterprise so every experience in your enterprise can be optimized 1313We believe that one unified strategy for optimizing infrastructure workloads and experiences means better outcomes for you However because Future-Ready IT solutions are flexible and modular you donrsquot need to implement a full Dell architecture to experience benefitsmdashour common infrastructure delivers significant value on its own too 1313PROOF POINTS1313Servers amp Storage13City of Las Vegas Winning big with highly efficient hardware (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2013-las-vegas-10011041pdf)13Needed more efficient and cost-effective servers and storage13Replaced its legacy SAN and legacy servers13ldquoWersquove been standardized on Dell PowerEdge for years hellip Every generation offers twice as much horsepower as the previous generation and the servers are easier to managerdquo ldquoWe liked the perpetual software licensing model of Dell Compellent storage We got all the functionality we needed and wersquoll never have to re-buy those licensesrdquo The city also liked the flexibility and scalability of Dell Compellent storage ldquoAnother problem with our legacy SAN is that we were essentially locked into the original configuration hellip We really like that we wonrsquot face forklift upgrades with Dell Compellent storage We can just slide in new components That makes storage management much easierrdquo13Enterprise13HandyGames Powering the future of mobile gaming (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-handy-games-10013374-end-to-end-networked-storagepdf)13Needed fast reliable and robust IT infrastructure with comprehensive support to support operations13Set up a redundant virtualized data centre composed of Dell server storage networking hardware13ldquoThe upgraded infrastructure has boosted IT performance which has had a positive effect on staff productivity hellip performance has improved by between 60 and 70 per centrdquo1313Enterprise amp Mobile Computing13iFLYTEK Making intelligent speech-recognition services available through the Cloud (httpidellcomsitesdoccontentcorporatecase-studiesenDocuments2014-iflytek-10013066-end-to-end-it-upgrade-lower-tcopdf)13Support the launch and rollout of a pioneering service that required stable and reliable IT platforms13Built the platform on an end-to-end Dell server storage networking solution featuring and Dell Vostro notebooks with Dell ProSupport to help maximize performance13Support base of 150 million users Reduce IT costs by 30 percent Gain 100 percent system reliability Boost efficiency by 15 percent via mobile computing1313FOR YOUR CUSTOMER1313Enterprise Solutions 1-Pager Brochure httpsalesedgedellcomdocid=0901bc828079dba3ampll=VSK1313CONTACT1313eve-marie_lanzadellcom13
Dell Server Marketingbull Dell - Internal Use - Confidential
Options to solve needs of any Environmentbull Similar building block of compute to provide a
comparable solution for branch offices to datacenter to co-location hosting
bull Commonality helps reduce complexity of IT infrastructure lowers OPEX and support costs while increasing efficiency
bull Optimized to help solve physical density cooling and power needs
Options for any Workloadbull Solution choices with different ratios of compute
storage types and IO deliver optimized application performance for traditional and emerging workloads
bull Flexibility to easily reassign or add resources accordingly when application demand increases or additional workloads are needed
SMBRemote Office
RackBlade Datacenter
Traditional Blade Datacenter
Traditional Rack Datacenter
13G servers provide more storage flexibility than ever before
The ideal all in one PowerEdge VRTX
FX2 building blocks designed to fit any workload
Designed for modular stability and full networking integration
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Dell Server Marketingbull Dell - Internal Use - Confidential
Soluzione DELL al problema
Dell PowerEdge VRTX
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Dell Server Marketingbull Dell - Internal Use - Confidential
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Dell Server Marketingbull Dell - Internal Use - Confidential
PowerEdge VRTX ndash Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized servers with shared storage all at an affordable price
Current environmentComplex Inefficient Rigid
Simple Efficient Versatile
Consolidationvirtualization
capable
Optimal size acoustics amp
power
Easy to manage
Affordable
Versatile and scalable
httpswwwyoutubecomwatchv=16IlDQnIMrk
Relatore
Note di presentazione
Launch date End of June 2013131313Current environment 13Multiple server chassisrsquo storage enclosure(s) network switches management tools and consoles power cables and network cables result in sprawl complexity inefficiency hassle and cost and IT rigidity 1313With PowerEdge VRTX13 Single chassis the size of a tower server houses up to 4 servers huge storage capacity (~48TB) and network switch13 Unified sys mgmt tool and single console instead of three (one each for servers storage and networking 13 As few as three cordscables Two power cables (for redundancy and high availability) and a single network cable 1313Realize improved efficiency 13Save time and reduce potential for error with unified and simplified systems management13Ensure more uptime with high availability features and Live Migration 13Reduce CapEx and OpEx with consolidation and virtualization 1313Discover greater versatility 13Office power profile and deskside acoustics13Extensive scalability within a stable platform 13Support for future PowerEdge 13G servers protects IT investment1313Note 13oVertex = latin = the point of intersection of multiple lines or curves13oPE VRTX = intersection of SV ST NW + Mgmt into a single converged platform13oVertex also = highest point apex summit top -gt PE VRTX = supreme offering1313Positioningtarget markets13-Simple implementation + syst mgmt including remote mgmt -gt ideal for partners with managed services offerings13-Target SMB LE branchremote with limited onsite IT-support13-Remote offices with horizontal andor specific vertical business implementations13Verticals with custom solution stack (Healthcareclinic Retail Education)13Horizontals Virtualization-Consolidation VMWare VDI etc13HA ndash cluster in a box13Collaboration -gt Exchange Lync13Data protection + backup services13-Small datacenter in a box for small businesses 3-5 servers in one location1313
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Global Marketingbull Dell - Internal Use - Confidential
49
PowerEdge VRTX ndash Front amp Rear Views LCD Display
Panel
Up to 4 PowerEdge M-Series Servers
Internal low latency fast storage
Shared Storage 25 x 25rdquo or 12 x 35rdquo (expandable)
8 External PCIe Slots
Hot Plug Redundant PSUs
Remote Management
Ports
Locking Front Cover
Shared DVD
KVMPorts
Hot Plug Redundant
Blowers8 RJ45 NIC ports
Relatore
Note di presentazione
This slide calls out some of the key features of VRTX
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Dell - Internal Use - ConfidentialGeographical View for PowerEdge VRTX
50
Geographical View forPowerEdge VRTX
bull Industry-first geographical view of distributed VRTX systems
bull Rapid at-a-glance identification of remote system location and health status via color-coded icons
bull Easy to use and intuitive compared to traditional ldquotreerdquo hierarchical view
bull Seamlessly linked to OpenManage Essentials to perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health
Relatore
Note di presentazione
OME 13Simple and efficient13Modern UI and faster responsiveness13Easy to install with low-touch maintenance13Simple to use and self-learning13Link and launch element management and technical support 1313Basic HW element management13Monitor Dell servers storage networking and business clients 133rd party hardware monitoring 13Up Dell servers13Report server asset information (Service Tag FRU and Warranty etc)1313Agent-free management 13Discovercorrelate serveriDRAC and chassisserver nodes13Monitor 12G servers13Up 11G12G servers 13Windows Linux and ESXi inventory and up 1313CMC for VRTX13 Consistent technology with CMC for data center blades
51 Enterprise SolutionsDell - Internal Use - Confidential
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
bull Deployment flexibilitybull Low acquisition costbull Comprehensive systems
mgmt at all levelsbull Open sourcebull Building block architecturesbull New IT service models
Traditional Data Center needs
New Data Center needs
PowerEdge FX with
integrated Dell networking amp storage
The first converged infrastructure designed specifically for a Software-Defined Data Center
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Dell Server Marketingbull Dell - Internal Use - Confidential
Changing Data Center Dynamics
Strong for bull Small initial investment sizebull Standard form factorbull Simple to cool or powerbull Industry standard PCI slotsbull Small fault domain
Limited for bull Not the most densebull Lack of cable aggregationbull No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong forbull Up to 60 better densitybull Full server amp switching modularitybull Faster physical deployment bull Easy group managementbull Integrated switching up to 94 cable aggbull Best per node cooling and power
Limited forbull Suboptimal for DAS supportbull Poor economics for initial purchase of small incrementsbull No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade deployments -each optimized for a specific deployment
Relatore
Note di presentazione
There are advantages to each13Analysts at one point thought the market would be moving to a very high on blades1313But that has not happened ndash blades have some limitations like NOT being able to take advantage of industry std PCI cards1313So many customers have a lot of both ndash and they mix and match a lot13Some like blades ndash but want PCI VSAN flexible investment size13FX2 can bridge the gap13One customer used racks for years ndash had difficulty getting to blades because of budgeting cycles13They would buy 20 servers or less at one time ndash and then bought 100 servers They should have bought blades ndash but by the time they understood that it was too late13FX2 is the best of racks and the best of blades13
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Dell Server Marketingbull Dell - Internal Use - Confidential
The best of both worldsWhat do you get when you combine the best of blades and rack servers
Density and shared infrastructure efficiency
BLADES
Simplicity and cost benefits
RACKS
This is an animated slide
A 2U rack-based converged computing platform
53
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Dell Server Marketingbull Dell - Internal Use - Confidential
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
IO Block
StorageBlock
ManagementBlock
ComputeBlock
ComputeBlock
ComputeBlock
StorageBlock
StorageBlock
StorageBlock
StorageBlock
Deploy only the resources you need Only when you need them
This is an animated slide54
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Dell Server Marketingbull Dell - Internal Use - Confidential
The Dell FX architecture
Converged infrastructure provides data centers and private clouds with efficiencies of shared power networking IO and management
as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can host different blocks of compute and storage resources ndash depending on workload needs
Server DAS Storage Server
Server DAS Storage Server Server
This is an animated slide
Server Server Server Server Server
55
in allegato
Dell Server Marketingbull Dell - Internal Use - Confidential
The PowerEdge FX2 enclosureRear view of FX2s enclosure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
60Dell - Internal Use - Confidential
Converging compute storage and virtualization
Server
Network
Shared Storage
(SANNAS)
Hyperconvergence Solves the Data Problem
Relatore
Note di presentazione
Key Points13Native convergence (or hyper-convergence) is critical in the modern datacenter13Traditional three-tier architecture has scale-out compute (with virtualization) connected to scale-up storage13The storage network adds latency and becomes a bottleneck especially as flash storage becomes more prevalent in all storage systems13Data has to be retrieved from storage every time some operation needs to be done in the server This north-south traffic kills performance because it does not respect data gravity13Deploying and scaling out storage is complex and error-prone13Storage is managed in terms of LUNs and RAID sets while hypervisors talk about vdisks ndash different granularity13Admins have to set up port bonding multipathing IO mapping etc to deploy the network13Nutanix eliminates the complexity and bottleneck of the storage network and delivers a converged solution for virtual environments that can be scale out on demand13
61 Enterprise SolutionsDell - Internal Use - Confidential
DELL XC Powered by Nutanix Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-basedhellipbull High performancebull Linear scalabilitybull VM-centric design
Compute Storage
DELL XC
bull Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Single Storage Pool - Natively SupportsSnapshots Clones Compression De-duplication Powerful Analytics
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM(One per node)
ApplicationWorkloads
AHV= Acropolis Hypervisor based on Open Source
High Performancebull Convergence eliminates
bottlenecksbull Linear performance at scale
Optimal Scalabilitybull Scale one node at a timebull Expand cluster capacity
with zero downtime
Highly Reliablebull No single point of failurebull Self healingbull Comprehensive system
monitoring
Relatore
Note di presentazione
With a focus on simplifying IT Nutanix offers a completely new approach that leverages the innovation of web scale companies such as Google Facebook and Amazon The difference is that Nutanix has purpose built the architecture for virtualization meanwhile incorporating all major enterprise storage features which we will discuss shortly making the solution consumable by Enterprises1313Imagine no longer managing server (compute) storage and the network as separate silos Instead starting with a small deployment (3-nodes which fits in 2U) and scaling at the pace of your business while reducing cost sustaining high performance and managing it from a single pane of glass13
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
Dell - Internal Use - Confidential
Data Protection Services
Data Reduction Services
System Resilience Services
Intelligent Data Tiering Services
Analytics and Monitoring
Prism Acropolis
Infrastructure Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed Metadata Store
VM-aware Core Data Services
Cluster Bootstrap Director
Hypervisor Interface
Configurator Orchestratorhellip
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
64 Dell - Internal Use - Confidential
Revolutionary SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutionsEnd to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell Offering
XC AppliancePowered by Nutanix
SW
Dellrsquos VSAN Ready Nodes Dell
Engineered solutions for VMware
EVORAIL
Validated PE 730 + MD JBOD + Nexenta
SW
Most Dell Servers + MD JBOD + MS Storage Spaces
PowerEdge servers + Red Hat Inktank
Ceph + Openstack
Customer Value
bull Hypervisor agnostic bull Richer Storage
Features
bull Familiar and easy management for VMware admins
bull Built on VMware investments
bull Highly flexible feature-rich storage built on ZFS
bull NetApp Replacement
bull Seamlessly connect to Windows Server based compute layer
bull Integrate into Microsoft management
bull Open-sourcetechnology designed for highly scalable environments with strong ties into Open Stack
PrimaryUse case
High performance VDI
Small scale non mission critical storage for VMware
Cheap and deep file storage
Scale-out storage platform for Microsoft Cloud
Advanced private cloud
Hyper-Converged
Relatore
Note di presentazione
The Nutanix OS basically does 2 things1313First it creates a control plane for management and monitoring and second it creates a distributed scale-out data plane for managing data and storage services1313[click]
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
Specializedbull Vertical LOB Specificbull Big Databull HPTC CCTV PACS need
inexpensive data stores
Workload amp Use Case Sweet Spots Aligned to PortfolioMission Criticalbull High Performancebull OLTPbull Datacenter scale business
Microsoft Storage Spaces
Evolutionary Traditional ITCustomer comfortable with current technologiesArchitectures evolving over time with advanced capabilities
Revolutionary New ITWilling to consider new architectural pathsLatest generation of cross LOB amp partnering for granular use cases
Backup Recovery Archiving amp BCDR DL DR Tape
SC SeriesFS Series
PS SeriesFS Series
MD3000 Series
-XC
SC 2000 Series
Relatore
Note di presentazione
The revolutionary part of the market is exciting and evolving Even the language is evolving Dell is well positioned across a range of options as the market takes shape and key customer needs are addressed1313Presenters We have a range of SDS offers and should be positioned based on the customer challenge noted here as the primary use case There are other use cases but these are a good say to focus and get started 1313Position Nutanix where the customer is an application or hypervisor admin where predictable scaling in cost and performance is a top requirement VDI is the top use case 1313Position Nexenta to replace NetApp Filers They are similar products except Nexenta add HW flexibility and cuts down the costs This is for NetApp classic storage (not scale-out for scale-out file storage we have FluidFS)1313Position Ceph for storage for private cloud in OpenStack environments 131313
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
The FX architecture is designed to make building workload specific solutions as easy as putting blocks together
Diapositiva numero 55
The PowerEdge FX2 enclosure
FX2 Vision (Composite)
SOFTWARE DEFINED DATACENTERNEW IT HYPERCONVERGED SOLUTIONS
SDDC Enabling the Future Ready Enterprise
Diapositiva numero 60
DELL XC Powered by Nutanix Built for Virtualization
Dell XC Series Powered by Nutanix SoftwareDisruptive Architecture
Nutanix Software
Revolutionary SDS offer summary
Workload amp Use Case Sweet Spots Aligned to Portfolio
Diapositiva numero 66
Diapositiva numero 67
Grazie per il vostro tempo
66
Relatore
Note di presentazione
In the past your storage training has been focusing on categorizing your customerrsquos environments in the terms of workloads Performance optimized for demanding environments PricePerformance optimized for traditional IT functions and Cost optimized for Big Data Cloud and archiving workloads 1313For those considering more traditional arrays ndash another key consideration is whether they are installed base or greenfield so you can work hand-in-hand with them1313First is our traditional product portfolio We can see that the SC Series with FluidCache for SAN products primarily support mission critical high performance workloads 1313As the SC offers have grown and the feature set has been enhanced it is also appropriate across a wider range of workloads and price and performance considerations13 13For customers that believe in a revolutionary path for the reasons that we discussed earlier we position the SDS solutions The Dell XC Series powered by Nutanix and VMware ndash VSAN Microsoftrsquos Storage Spaces Nexenta and Red Hatrsquos Ceph are aligned to their workload requirements We target these products primarily at the price performance and cost optimized workloads For performance optimized workloads we will continue to pitch only our traditional evolutionary products1313Presenters ndash it is sometimes observed that some of our partners position their products more broadly and that is true However in our estimation the sweet spots are noted here The power of our portfolio is show because we can target what fits best whereas others who have a more constrained set of offers must stretch where they position for lack of having an alternative 13 13
Grazie per il vostro tempo
Diapositiva numero 1
Diapositiva numero 2
Diapositiva numero 3
Diapositiva numero 4
Diapositiva numero 5
Diapositiva numero 6
CATSTACAM
waze
HEXO+
Meitu Xiuxiu
FOREO MODA
SEEDSHEET
Diapositiva numero 13
Diapositiva numero 14
Diapositiva numero 15
Apps with no infrastructure is a broken promise
Diapositiva numero 17
Dell takes a different approachDriven by guiding principles that cut unnecessary cost and complexity
Dell runs on Dell Our technology is powering our transformation
Diapositiva numero 20
Enterprise-wide solutions deep functionality Addressing technology trends that affect the full IT ecosystem
Increasing PACE of change requires flexible infrastructure
![DnD Dragon Age [Digital].pdf](https://img.pdfslide.tips/doc/110x75/55cf9368550346f57b9d7204/dnd-dragon-age-digitalpdf.jpg)
