>> Cover Stories – c/w 12 / 13

Di T ittCover Stories c/w 12

Discover TwitterFor their 5th anniversary Twitter startetFor their 5th anniversary Twitter startet with http://discover.twitter.com/ a newcampaign, to push a new feature: followingusers depending on interests. As a new menuitem in our twitter-account, people are able to, p pselect recommendations by twitter that areclusetered by interests, like „music“, „politics“ or „sports“. A first look into the list of „music“ „recommendations didn‘t give me quite a list ofaccounts, that were interesting enough tofollow. But I‘m sure the algorythm gets refinedover time.

Create additional value and/or benefitsthrough collected data.

Source:http://discover.twitter.com/

Youtube:http://www.youtube.com/watch?v=4AN4_N5N52U

St t dCover Stories c/w 12

StorytudeBerlin-based agency „mobile melting“Berlin based agency „mobile melting developed a new app, that offers location-based service with a twist. The user gets live stories told while walking around with hismobile phone from place to place, fromp p p ,chapter to chapter. With the Commissionerhe can e.g. solve a thriller-story.

A more general usage are live stories andA more general usage are live stories and multimediatours responding to the user's currently location, that also relate directly to current content on the site.

Multi-device Location-based / Augmented Reality app with an actual benefit for the user (without stupidly pointing your phone to objects or infront of other peoples face)objects or infront of other peoples face).

Source:http://www.storytude.com/

Youtube:http://www.youtube.com/watch?v=nhT5pI9iaqs

L t dCover Stories c/w 12

Let me seduce youAXE has surprised us in the last months withAXE has surprised us in the last months withsome nice campaigns. All of them weremostly sexy, but also interesting from an marketing perspective. The new campaign isasking which of four angels your favorite is, g g y ,or in other words: would you allow yourself to be seduced by an angel?The user has the opportunity to win a datewith one of the angels, each representing a g , p gspecific (quite manly) attitude: Boxing sport, rock music, casino luxury and muscle cars. Besides a nice visual experience, AXE hasset up a neat promo and seeding concept, byintroducing separate angels exclusively on diffenrent blogs and portals (combined withraffles), interactive installations (London trainstation) and even launching an iAd (Agency: BBH London), Facebook page, Twitteraccount, … p.s. please also notice the very nice scrollingbehaviour of the website.

Source:http://www.axe.de/fuehrt-selbst-engel-in-versuchung/index_de.phpYoutube:http://www youtube com/watch?v=QShhXOyDjRMhttp://www.youtube.com/watch?v=QShhXOyDjRMBlogs:Sara: http://www.whudat.de/gewinne-eine-date-mit-sara-sampaio-bei-axe-excite-oder-einen-boxsack-hier-auf-whudat/Magda: http://www.welikethat.de/2011/03/10/mit-axe-excite-engel-magda-f1-luft-schnuppern-verlosung/Francis: http://www.misterhonk.de/blog/16850/gewinne-ein-date-frances-phillips-und-axe-excite-tickets-fur-die-foo-fighters-in-koln/#more-16850Josipa: http://www.amypink.com/2011/03/axe-excite-date-josipa-in-monte-carlo/

Th E M hiCover Stories c/w 12

The Escape MachineAgain: A brand embracing its costumers. After welcoming passengers on their return( )(http://www.youtube.com/watch?v=xP5I1ROJamk&feature=relmfu),now passengers-by are getting the chance towin a trip to a dreamlocation. A black cube. A red button. A square in Paris. That‘s the setup of the latest action of frenchThat‘s the setup of the latest action of frenchtrain company Voyages-SNCF to promote their „Escape Service“ on their booking site. People are curious since nothing happens. After saying a location and pushing the button, y g p gthe large black box turned into an all-singing, all-dancing extravaganza complete with oversized balloons, demonstrating that the service lets you escape to any destination you want on a simple clickwant on a simple click.The campaign is nicely integrated into the according Youtube-Video as an interactive button-element that leads you to the microsite and lets you experience a first-yperson view of the "Escape Service". There you can try out the machine yourself and hope to win a price (tickets, vouchers).

Pl id th h i h l dMicrosite: Play an idea through various channels and lead the user to your product in an entertaining way. Great user experience.

Microsite:http://machine-a-voyager.voyages-sncf.com/

Youtube:http://www.youtube.com/watch?v=94MvHBmlEHI

NFC d bil tCover Stories c/w 13

NFC and mobile paymentMobile Gadgets, Creditcards and Online-Payment, that‘s the mix for the real future ofy ,mobile payment.Google presented the next step of mobile service on the Web 2.0 Summit byannouncing to cooperate with MasterCard andg pCitigroup on a new mobile paymentmovement. To push that, NFC is already partof the current Android version and the NEXUS S (and future smartphones) will come out witha built-in NFC-chip (NFC = near fieldcommunication).NFC is similar to RFID and transmits dataover a short distance. So the new technologywill enable POS transactions of a new level, while Google will in return give some moreinsights on their clients and deliver advertisingmore target-oriented.

Mobile phone is becoming your wallet, your main storage and replacing your keys. POS interaction with the customers in a new and Source:more seamless way. From my perspective NFC won’t fully replace QR Codes and alike (due to distance limitation).

Source:http://www.psfk.com/2011/03/googles-nfc-payment-method-gathers-momentum.htmlhttp://www.zeit.de/digital/mobil/2010-11/google-nexus-nfchttp://somersault.posterous.com/qr-codes-may-be-going-away

Mi i S D th t hCover Stories c/w 13

Mini Sumo DeathmatchAustria won third place in the European Championship. No, not in real sports, but in p p , p ,robosports: Robot Mini Sumo.The Robotchallenge took place for 8th time in Vienna, where over 270 self-made, autonomous, and mobile robots from 16 ,countries fought each other.

Alltogether there are 12 disciplines, such as a "Freestyle Exhibition where extraordinary andFreestyle Exhibition„, where extraordinary andodd robots have a scene. In the category„Humanoid Sprint“ a robot has to walk alongroute that is marked on the ground as quicklyas possible. as poss b e

Artificial Intelligence is getting smaller and smaller, easier and easier to handle. This playful pre-phase just needs to be leveraged toplayful pre-phase just needs to be leveraged to everyday usage (with tools like e.g. Arduino).

Website:http://www.robotchallenge.org

Source:http://derstandard.at/1297821599615/Oesterreich-holt-mit-fuenf-Medaillen-dritten-Platz-bei-RobotChallenge

Youtube:http://www.youtube.com/watch?v=dXj1rxBu_kY

Li d di tCover Stories c/w 13

Live and directLouis Vuitton stands for class, exclusiveness and extravaganza. To promote the new g pwomen’s fall/winter fashion the user was heavily engaged in the overall fashion event, from the very beginning until after the end.

The website first released a timelapse view of the venues costruction. Several views are edited into one video, where the user can get an exclusive look behind the scenes of that special event. Of course than the actual fashion show is accessible. As a totally awesome 360° video experience! And if that’s not enough, the user e pe e ce d a s o e oug , e usehas the chance to get comments on the show directly from the chief designer Marc Jacobs and Katie Grand, Editor-in-Chief of Love Magazine. g

This is a nice example of a brand opening up, making itself “super accessible” and letting the user to dive into an immersive brandSource: user to dive into an immersive brand experience.

Source:http://www.adverblog.com/archives/004425.htm

Microsite:http://fashionshow.louisvuitton.com/

S i l Sh i ARCover Stories c/w 13

Social Shopping gone ARSocial Commerce and Augmented Reality were the hype topics of the last time. So ityp pwas a matter of time for the first one tocombine those two.

Swivel from Facecake is a shopping prototypeSwivel from Facecake is a shopping prototype where costumers can virtually try on clothesand accessories. Standing infront of a camera, it recognizes your movementsurprisingly good, so that the costumer canp g y g ,turn around, come closer and change a virtualbag from one hand to another. To make itsocial there is of course a facebookconnection which generates a post with yourphoto that can be liked and commented.

The future of shopping seems to be a convergence of devices and experiences,convergence of devices and experiences, giving the costumer a sharable and seamless experience.

Source:Source:http://www.facebookbiz.de/artikel/augmented-reality-meets-social-commerce

Youtube:http://www.youtube.com/watch?v=ig94JYJ05rA

Ch k i ! S k t!Cover Stories c/w 13

Check in! Snack out!Finally dogs are benfiting from social media. To be exactly: by the social media activities ofy ytheir owners.One of Germanys biggest dog food company, GranataPet, shows a new social mediabillboard, that involves their core target group, , g g p,during their core activity: walking the dog. The owner just needs to check in the location of the billboard at foursquare and the dog food comes out of the dispenser automatically. Plain and simply without being the major! And no boring voucher.

Simpel and seamless combination of digital, print and outdoor, while being highly relevant.

Source:Source:http://aboutfoursquare.com/check-in-and-reward-your-dog-with-innovative-grenatapet-billboard/

Youtube:http://www.youtube.com/watch?v=t8dmjoqOOQo

G l E th E hibitiCover Stories c/w 13

Google Earth ExhibitionNYC based artist Molly Dilworth paints on rooftops, hoping that Google Earth will help p , p g g pher creations find a wider audience. This “exhibition” inspired PSFK to wonder, if rooftops could be a new form of billboards, or if a brand used building rooftops as “pixels,” and placed its logo over a whole city block. Nice thought.

It’s about finding creative ways of g ycommunication and using and re-inventing excisting tools to communicate.

Source:http://www.psfk.com/2011/03/artist-creates-rooftop-murals-hoping-that-her-work-will-reach-new-heights-video.htmlhttp://www.psfk.com/2011/03/could-google-earth-murals-be-the-new-billboards.htmlhttp://www.theatlantic.com/technology/archive/2011/03/satellite-art-one-woman-tries-to-create-google-earth-murals/72910/

I d ‘t lik F idCover Stories c/w 13

I don‘t like FridayIs it a new trend? No. I think it‘s just a reeeeeeally bad song and video. y g

With me over 1,2 mio users dislike 13-yrs oldRebecca Black‘s „Friday“. And by that sheovertrew Justin Biebers Baby“ which hadovertrew Justin Biebers „Baby , which hadonly 1,16 mio dislikes.

Is bad news good news? 1,2 mio dislikes were generated by over 65 mio views In the endgenerated by over 65 mio views. In the end, it’s never good to be on the no-go-list...

Source:http://derstandard.at/1297821820229/12-Mio-Gefaellt-mir-nicht-Friday-Das-meistgehasste-YouTube-Video

Youtube:http://www.youtube.com/watch?v=CD2LRROpph0

P b k J k tCover Stories c/w 13

Payback JackpotIt‘s one of those simple, yet tricky ideas: how to reach most people in a short time p pwithout much effort?Payback did it. Their facebook page gainedover 70.000 fans within the first 24 hrs, byconnecting the liking with a sweepstake. g g pUsers/Fans get 100 points as incentive, but the wist at this is, that the jackpot raises by10 points with every new fan. A promotion of the new facebook page onlyp p g ytook place on the payback main websiteand on facebook. So the viral aspect of thatmechanism was crucial for fast growing fan-community.

With a good orchestrated campaign and a simple mechanism, social media gives youthe possibility to reach a wide audience in athe possibility to reach a wide audience in a short time period. Still unanswered is thequestion about the quality of thosegenerated fans.

Source:http://www.facebookbiz.de/artikel/70-000-fans-in-einem-tag-payback-startet-auf-facebook-durch

Youtube:http://www.youtube.com/watch?v=CD2LRROpph0

G il M tiCover Stories c/w 13

Gmail MotionGoogle is awesome. The think of innovative ways of communication and they don’t y yhesitate to realize it. No matter how weird is seems at first, in the end of the day it shows, that google was right, … or maybe …

“The mouse and keyboard were invented before the Internet even existed. Since then, countless technological advancements have allowed for much more efficient human computer interaction. Why then do we continue to use outdated technology?

Introducing Gmail Motion -- now you canIntroducing Gmail Motion -- now you can control Gmail with your body.”

posted on April 1st

Source:http://mail.google.com/mail/help/motion.html

Youtube:http://www.youtube.com/watch?v=Bu927_ul_X0

Goran MinovEmerging Media ManagerMRM WorldwideGroßer Hasenpfad 4460589 F kf t M i60589 Frankfurt am Main