March 31, 2013
SXSW 2013 Recap
SXSW Interactive is an annual March gathering for the digerati in Austin, TX
A conference for doers, where technology and advance concepts are reviewed, discussed and work-shopped in multiple forums. Naturally, and by design, it is also a forum for intense networking
Topics include marketing, social media, mobile, startups, innovation, design, programming, technology, gaming and more recently hardware & prototyping
2013 attendance was over 30,000 eclipsing 2012s 25,000+ and 19,000+ in 2011
1,833 Interactive Sessions 21% international registrants (from 72 countries)
THEMES Collaborative Economy Emerges Things Get Smarter Grassroots Innovation Disrupts Physical & Digital Collide Wearable Tech Invades Online Reshapes Retail Brands Permeate
COLLABORATIVE ECONOMY EMERGES
Collaborative economy is powered by the people Power of the crowd and large networks enables scalable services that can
benefit all These services are disrupting existing, embedded industries from travel to
power to dating, bringing new ways to deliver on old concepts
Storytelling and social-casting expand the social post A new type of social application proliferates enabling easier
ways for consumers to tell and share rich, long-form, linear stories and experiences, beyond the post or tweet.
New niche social nets evolve the community concept further by enabling consumers to engage deeply around specific things
Put your thoughts out to the social net to get others opinions or bond around a common one.
Social Mapping Gets Useful Put your thoughts out to the social net to get others opinions
or bond around a common one.
Social Mapping Gets Useful (cont) New ways of visualizing data can highlight
patterns that lead to insight.
WHEN YOU CHECK IN AT 2 AM...
AND GET FOUR HOURS OF SLEEP...
YOUR WEIGHT GOES UP TWO POUNDS ONE WEEK LATER.
Connecting different data sources drives new insights Connecting the data across multiple systems becomes one of
the next great Big Data challenges.
THINGS GET SMARTER
Stuff gets smarter Artificial intelligence and machine learning are driving more
experiences and present a view on what how intelligent experiences can drive more value.
Example: Unlocking your BMW car
3 steps with No UI 1.A driver approaches her car. 2.The car doors unlock. 3.She opens her car door.
13 steps with BMW 1.A driver approaches her car. 2.Takes her smartphone out of her purse. 3.Turns her phone on. 4.Slides to unlock her phone. 5.Enters her passcode into her phone. 6.Swipes through a sea of icons, trying to find the app. 7.Taps the desired app icon. 8.Waits for the app to load. 9.Looks at the app, and tries figure out (or remember) how it works. 10.Makes a best guess about which menu item to hit to unlock doors and taps that item. 11.Taps a button to unlock the doors. 12.The car doors unlock. 13.She opens her car door.
Smart interfaces will adapt to people, rather than forcing people to adapt to them
The UI starts to disappear simplifying experiences. Removing steps and making decisions for the user
will drive new, differentiated value propositions.
GRASSROOTS INNOVATION DISRUPTS
Hardware 3D Printing/scanning,
3D printing and scanning bring affordable custom manufacturing to business/home
3D printing has been around for awhile, but the cost is finally coming down to enable novices to innovate all new applications.
3D printed stuff penetrates design and culture From fashion, such as dresses and footwear, to toys, to records,
food and prosthetics, applications continue to inspire.
Crowdsourcing is driving innovation Lester Chambers renews his career online.
Ouya was funded on kickstarter for $900,000 to develop an inexpensive ($99) open-source gaming platform. Veronica Mars fans pledged $3.2 million in 3 days to
fund a comeback.
Solving the worlds most challenging problems Elon Musk continues to disrupt staid industries. As the
founder of Paypal, SpaceX, Tesla and SolarCity he inspired crowds about furthering humanity as how he judged his ROI.
PHYSICAL & DIGITAL COLLIDE
Physical digital mash up Gesture and intelligent interfaces remove the interface NFC replace QR codes Internet of things becomes stuff that communicates
Gesture based UI removes the interface Gesture-based interfaces creates whole new experiences
for consumers and business.
NFC will replace QR codes The Samsung lounge had multiple NFC and app demonstrations, music,
and events. Around town there were free cupcakes and free beer offers just for tapping TecTiles with an NFC enabled devices. In addition to
multiple events at the experience, they also sponsored a Prince concert.
Internet of things becomes stuff that communicates VW Smileage connected car app adds incremental layer of
engagement to driving experience.
Razorfish Tweeting Bikes Free use of bikes to get around SXSW that tweet
comments based on bike riding effort.
Robot coffee barista prints images on foam GEs Coffee Barista arms operates similarly to a 3D
printer to pour coffee through a syringe, painting images in a latte's foam.
Virtually there bring people closer without being closer A remote controlled robot with a video screen and camera allows you
to have tele-presence anywhere. Your robot can roam the halls in another city and keep you involved locally.
With desktop video conferencing already becoming prevalent, this seems like a natural evolution thats great for business.
WEARABLE TECH INVADES
Wearable Tech Cultural Invasion Intersection between clothing, functionality and technology Printable clothing Connected and quantified self
Google Glass There is tons of interest in the next big consumer
technology which will continue to enhance customers lives in ways we cant imagine.
Google Talking Shoe Demonstrates the power of data by translating
movement into communication. 30
Memoto Life-logging Camera takes pictures every 30 seconds, uploads to the cloud and
categorizes groupings in a private and shareable timeline. Raises new privacy issues will we have to wear warning signs?
Technology Backlash Movements already are surfacing to help protect
privacy and push back on future glass elitists. 32
ONLINE RESHAPING RETAIL
Online shopping features reshape retail 3M hologram enables personalized in-store rep feels human.
Pepsi clear door video display fridge enables engagement opportunity at shelf. Giant touch-screens will proliferate.
Store navigation gets easier with digital tools Jifiti allows you to gift something for someone while in-store
that they pickup and customize themselves. Walmart and Walgreens innovate with in-store
mapping and coupon systems
Website-like analytics platforms emerge Retail footfall analysis offered by Vodafone, Experian, and Euclid,
delivers website-like in-store analytics by tracking anonymous cell phones moving nearby or within the space.
Privacy will be a big issue to overcome.
Significant presence of entertainment brands Given the significant influence of the SXSW audience marketing new properties is a no brainer, with the new spring TV shows leading the way.
Branded power supports always be charging SXSW culture With branded power stations everywhere, power was less of an issue than in
years past where infrastructure couldnt support the large numbers of people. Samsung offered fully-charged battery swaps for Galaxy
owners via bike messenger.
AT&T American Airlines Travel Hack-a-thon Generated multiple new travel apps that are more useful than
the ones the travel industry have put out. 1st Place AirPing provides users with live updates for flight
changes and associated information.
AT&T Teleporter Wrap-around video screen immerses visitors in
Beats by Dre "Pill Clinic Beats by Dre set up a "Pill Clinic" showing off its pill-shaped portable music devices with the "Beats Pill Fix". Doctors and nurses helped people try out the Pill.
Glad and Keep America Beautiful Provided 13 trash, compost, and recycling areas, diverting much of the festival's waste. To raise consciousness, they partnered with artist Jason Mercier to create a mural of America made from SXSW trash.
OREO Photo-wall While garnering lots of press for their SXSW sponsorship, their activation/experience wasnt that memorable and was in an out of the way location.
Freaky Friskies Grumpy Cat (from the meme) Video Wall Friskies Cat Food took over an entire buildings windows on popular 6th Street with giant cat videos of Grumpy Cat and Bobo from their commercials.